品牌强国战略
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品牌江苏挑大梁
Xin Hua Ri Bao· 2026-01-11 20:38
本次论坛对于品牌赋能新质生产力,对于运用品牌的力量提振消费信心,对于实施品牌强国战略,推进 中国式现代化高质量发展,助力新时代品牌崛起,在品牌强国中实现数字化转型都有着十分重要的意 义,也为今后的中国品牌国际化进程增添了新的动力。 2025年12月27日下午,在辞旧迎新之际,由江苏省品牌学会主办、江苏省苏商发展促进会、江苏省商业 联合会、江苏省数字经济联合会、江苏省民营科技企业协会协办的"国缘V3.2025江苏品牌创新发展大 会"在南京香格里拉大酒店隆重举办,罗一民、柴宇球、徐浩然、陈金龙、许崇正、张建平、何创、王 国斌等省市品牌界代表500多人出席会议。 与会专家、学者从不同角度进行演讲,江苏省品牌学会会长徐浩然博士发表《展望"十五五",中国品牌 的全球崛起之路》主题演讲,全方位解读"十五五"时期品牌崛起的核心路径。 2025年是"十四五"规划的收官之年、"十五五"发展谋篇布局之年。去年3月5日,习近平总书记在参加十 四届全国人大三次会议江苏代表团审议时强调,圆满实现"十四五"发展目标,经济大省要挑大梁,江苏 要把握好挑大梁的着力点,在推动科技创新和产业创新融合上打头阵,在推进深层次改革和高水平开放 上勇争 ...
“2025中国上市公司品牌500强”将在京发布
Zheng Quan Ri Bao Wang· 2025-12-03 12:45
Group 1 - The "2025 China Economic Summit Forum and the 7th China Listed Companies Brand Top 500 Release Conference" will be held on January 25, 2026, in Beijing, focusing on the national brand strategy and high-quality economic recovery [1] - The theme of the event is "Digital Empowerment, Brand Rebirth," aiming to enhance brand value and support China's economic development through digital economy trends [1] - The "2025 China Listed Companies Brand Top 500" list will be launched, utilizing 22 detailed indicators across 8 dimensions to assess brand value and predict growth trends [1] Group 2 - The "China Listed Companies Brand Top 500 Release Conference" has been held continuously since 2019, focusing on high-quality listed companies to promote brand image and industry standing [2] - The conference aims to provide reference for corporate brand strategy decisions, leveraging brand strength to gain market credibility and financial support for sustainable development [2] - The initiative seeks to highlight both traditional industry leaders and emerging players in green transformation and digital economy sectors [1][2]
藏不住了!这里有一幅攒了10年的画卷,等你开启!
Xin Hua Wang· 2025-11-28 06:14
Core Insights - The Boao Forum for Entrepreneurs was inaugurated on June 18, 2016, with over 500 participants from home and abroad, aimed at creating a high-quality communication platform for entrepreneurs [5][6][85] - The forum has evolved over the years, focusing on themes such as "Belt and Road Initiative," "high-quality development," and "innovation," reflecting the changing landscape of the Chinese economy [11][15][43][85] Group 1: Forum Development - The first forum aimed to enhance cooperation between domestic and international entrepreneurs [5] - Subsequent forums have addressed various themes, including "international vision and globalization," "financial connectivity under the Belt and Road Initiative," and "brand and communication" [15][43] - The forum has become a significant platform for discussing the challenges and opportunities faced by entrepreneurs in China [85] Group 2: Key Themes and Discussions - In 2018, the forum celebrated the 40th anniversary of China's reform and opening-up, discussing the "Brand Power Strategy" [18][20] - Discussions in 2019 focused on high-quality development paths and innovation experiences among enterprises [26] - The 2021 forum emphasized digital transformation and green development, exploring new pathways for high-quality economic growth [43][47] Group 3: Entrepreneurial Insights - Notable figures, such as Dong Mingzhu and Liu Yonghao, shared insights on the importance of quality, innovation, and social responsibility in business [24][48] - The forum has highlighted the need for continuous innovation and adaptation to changing market conditions [30][32] - Entrepreneurs have been encouraged to embrace a "zero-based" mindset to tackle new challenges and foster long-term growth [22][85] Group 4: Future Outlook - The upcoming 2025 forum will celebrate its 10th anniversary, focusing on "Linking the World and Leading the Future: New Opportunities in the 14th Five-Year Plan" [85] - The forum aims to continue evolving with the times, addressing emerging themes and fostering collaboration among entrepreneurs [85]
高亚兰:以绿色、数智、开放铸就品牌强国梦
Sou Hu Cai Jing· 2025-10-29 16:15
Core Insights - The forum held in Xiong'an New Area focused on the theme "New Brands, New Scenarios, New Practices, New Heights" and included representatives from various sectors discussing the promotion of Chinese brands globally [2] Group 1: International Expansion and Brand Promotion - The company emphasizes the philosophy of "using liquor as a medium and culture as a bridge" to integrate into the Belt and Road Initiative, participating in international forums to align craft standards with global practices [2] - The trademark of the company has been successfully registered in the United States, EU, Russia, Thailand, and New Zealand, with products exported to 26 countries and regions [2] - The company aims to showcase the strength and charm of Chinese brands through international collaborations, making each bottle of its liquor a narrative of Chinese culture [2] Group 2: Contribution to Industry Growth - The company integrates its development with the national brand strategy, focusing on "quality enhancement" and "innovation" as dual drivers for growth [2] - Utilizing internet and AI technologies, the company has established an intelligent production system covering the entire production process, enhancing market competitiveness [2] - The establishment of a multi-channel model combining direct sales, distributors, and e-commerce platforms has created a robust market expansion framework, injecting new vitality into the high-quality development of the Chinese liquor industry [2] Group 3: Cultural Integration and Modernization - The company is committed to deeply integrating traditional culture with modern technology, exemplified by the creation of a cultural museum that offers immersive experiences of ancient brewing techniques [3] - Interactive exhibits and modern language are used to revitalize traditional culture, making it more accessible and engaging for the public [3] - The company plans to continue innovating within the framework of cultural heritage, ensuring that its traditional products shine in the modern era [3]
开启合作新篇!中央广播电视总台2026“品牌强国战略”共建行动发布
Sou Hu Wang· 2025-10-11 07:36
Core Viewpoint - The Central Radio and Television General Station launched the "Brand Strong Nation Strategy" co-construction action, aiming to enhance the visibility and influence of Chinese brands globally, aligning with the national strategy for high-quality development and brand building [3][4][8]. Group 1: Event Overview - The event was attended by key officials including the Minister of the Propaganda Department of Jiangsu Province, the Chairman of the Industrial and Commercial Bank of China, and the President of the Agricultural Bank of China, among others [2][3]. - The launch of the co-construction action is seen as a new practice to serve the national brand strategy and to promote the construction of a strong brand nation during the 14th Five-Year Plan period [3][4]. Group 2: Strategic Importance - The brand is highlighted as an important symbol of national soft power and a comprehensive reflection of high-quality development [2][4]. - The Central Radio and Television General Station aims to drive consumption upgrades, support rural revitalization, and promote Chinese brands to become well-known internationally [2][4]. Group 3: Government Support - The State Administration for Market Regulation emphasizes the importance of creating a vibrant and fair market environment to enhance quality governance and promote quality improvement [4][8]. - The Ministry of Commerce views brand building as a crucial part of high-quality development and aims to strengthen brand cultivation and internationalization [8][11]. Group 4: Collaborative Efforts - Various enterprises, including major banks and manufacturers, expressed their commitment to collaborate with the Central Radio and Television General Station to enhance the quality and global presence of Chinese brands [11][24]. - The Central Radio and Television General Station signed cooperation memorandums with multiple provinces and enterprises to stimulate regional consumption and support agricultural development [22][24]. Group 5: Future Plans - The Central Radio and Television General Station plans to leverage its media resources and advanced technologies to present high-quality content and coverage of significant events, including the 2026 Milan Winter Olympics [15][19]. - The station will implement a customized service approach to support enterprises' growth and enhance public welfare through media initiatives [21][25].
第五届世界食事论坛将于10月在中国海南举办
Jing Ji Wang· 2025-07-08 11:38
Group 1 - The first World Brand Conference was held in Hong Kong, aiming to implement the brand strong country strategy and assist Hong Kong in becoming a global brand center [1] - The conference was attended by notable figures including Hong Kong's Chief Executive and various government officials from mainland China [1] Group 2 - The "5th World Food Forum" was announced as a significant follow-up event, scheduled for October 28, 2025, in Hainan, China, focusing on solving food system issues [2] - The forum will gather experts and scholars from over 100 countries to discuss global food system challenges and solutions [5][6] Group 3 - The "5th World Food Forum" will release the "Global Food System and SDG Research Report," which includes a "National Food System Scorecard" assessment framework based on over 240 quantitative indicators [6] - The report aims to evaluate food systems across three dimensions: eaters (40%), food (40%), and food sequence (20%), measuring their contributions to the UN Sustainable Development Goals (SDGs) [6] Group 4 - The forum's theme emphasizes the need for a systemic approach to address food system challenges, responding to the UN Secretary-General's call for sustainable and equitable food systems [5][7] - The forum aims to enhance corporate participation in food system construction and strengthen corporate social responsibility (ESG) values [6]