Core Insights - The forum held in Xiong'an New Area focused on the theme "New Brands, New Scenarios, New Practices, New Heights" and included representatives from various sectors discussing the promotion of Chinese brands globally [2] Group 1: International Expansion and Brand Promotion - The company emphasizes the philosophy of "using liquor as a medium and culture as a bridge" to integrate into the Belt and Road Initiative, participating in international forums to align craft standards with global practices [2] - The trademark of the company has been successfully registered in the United States, EU, Russia, Thailand, and New Zealand, with products exported to 26 countries and regions [2] - The company aims to showcase the strength and charm of Chinese brands through international collaborations, making each bottle of its liquor a narrative of Chinese culture [2] Group 2: Contribution to Industry Growth - The company integrates its development with the national brand strategy, focusing on "quality enhancement" and "innovation" as dual drivers for growth [2] - Utilizing internet and AI technologies, the company has established an intelligent production system covering the entire production process, enhancing market competitiveness [2] - The establishment of a multi-channel model combining direct sales, distributors, and e-commerce platforms has created a robust market expansion framework, injecting new vitality into the high-quality development of the Chinese liquor industry [2] Group 3: Cultural Integration and Modernization - The company is committed to deeply integrating traditional culture with modern technology, exemplified by the creation of a cultural museum that offers immersive experiences of ancient brewing techniques [3] - Interactive exhibits and modern language are used to revitalize traditional culture, making it more accessible and engaging for the public [3] - The company plans to continue innovating within the framework of cultural heritage, ensuring that its traditional products shine in the modern era [3]

Core Viewpoint - The Central Radio and Television General Station launched the "Brand Strong Nation Strategy" co-construction action, aiming to enhance the visibility and influence of Chinese brands globally, aligning with the national strategy for high-quality development and brand building [3][4][8]. Group 1: Event Overview - The event was attended by key officials including the Minister of the Propaganda Department of Jiangsu Province, the Chairman of the Industrial and Commercial Bank of China, and the President of the Agricultural Bank of China, among others [2][3]. - The launch of the co-construction action is seen as a new practice to serve the national brand strategy and to promote the construction of a strong brand nation during the 14th Five-Year Plan period [3][4]. Group 2: Strategic Importance - The brand is highlighted as an important symbol of national soft power and a comprehensive reflection of high-quality development [2][4]. - The Central Radio and Television General Station aims to drive consumption upgrades, support rural revitalization, and promote Chinese brands to become well-known internationally [2][4]. Group 3: Government Support - The State Administration for Market Regulation emphasizes the importance of creating a vibrant and fair market environment to enhance quality governance and promote quality improvement [4][8]. - The Ministry of Commerce views brand building as a crucial part of high-quality development and aims to strengthen brand cultivation and internationalization [8][11]. Group 4: Collaborative Efforts - Various enterprises, including major banks and manufacturers, expressed their commitment to collaborate with the Central Radio and Television General Station to enhance the quality and global presence of Chinese brands [11][24]. - The Central Radio and Television General Station signed cooperation memorandums with multiple provinces and enterprises to stimulate regional consumption and support agricultural development [22][24]. Group 5: Future Plans - The Central Radio and Television General Station plans to leverage its media resources and advanced technologies to present high-quality content and coverage of significant events, including the 2026 Milan Winter Olympics [15][19]. - The station will implement a customized service approach to support enterprises' growth and enhance public welfare through media initiatives [21][25].

Group 1 - The first World Brand Conference was held in Hong Kong, aiming to implement the brand strong country strategy and assist Hong Kong in becoming a global brand center [1] - The conference was attended by notable figures including Hong Kong's Chief Executive and various government officials from mainland China [1] Group 2 - The "5th World Food Forum" was announced as a significant follow-up event, scheduled for October 28, 2025, in Hainan, China, focusing on solving food system issues [2] - The forum will gather experts and scholars from over 100 countries to discuss global food system challenges and solutions [5][6] Group 3 - The "5th World Food Forum" will release the "Global Food System and SDG Research Report," which includes a "National Food System Scorecard" assessment framework based on over 240 quantitative indicators [6] - The report aims to evaluate food systems across three dimensions: eaters (40%), food (40%), and food sequence (20%), measuring their contributions to the UN Sustainable Development Goals (SDGs) [6] Group 4 - The forum's theme emphasizes the need for a systemic approach to address food system challenges, responding to the UN Secretary-General's call for sustainable and equitable food systems [5][7] - The forum aims to enhance corporate participation in food system construction and strengthen corporate social responsibility (ESG) values [6]