西凤酒
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凝聚品牌力量 共创美好未来
Ren Min Wang· 2025-11-02 22:15
Group 1 - The core viewpoint emphasizes the importance of building strong brands as a hallmark of a quality-driven nation, highlighting the need for companies to adapt to new trends, technologies, and management practices [1][2] - Companies should align their products with societal trends and consumer demands, as seen in the rise of "Guochao" (national trend) which reflects cultural confidence and the integration of global cultures [1] - Embracing new technologies is crucial for brand growth, with companies encouraged to invest in research and development to enhance competitiveness and sustainability [1][5] Group 2 - The Hebei cultural tourism brand "So Close, So Beautiful" has gained significant recognition, with a reported 11.5% increase in tourist numbers and 11% increase in total spending in the first nine months of the year [3] - The brand leverages its geographical advantages, particularly in the Beijing-Tianjin-Hebei region, to promote short trips and weekend getaways, contributing to stable growth in visitor numbers [3][4] - Continuous product innovation and policy initiatives, such as free highway access during holidays, have been implemented to enhance the tourism experience and attract more visitors [3][4] Group 3 - Xi Feng Liquor aims to build a world-class Chinese brand by integrating green, digital, and diversified concepts throughout its brand development cycle [5][6] - The company actively engages in social responsibility initiatives, including ecological protection and the development of clean energy solutions, to promote sustainable practices [6] - By utilizing digital technologies, Xi Feng Liquor enhances production processes and marketing strategies, positioning itself as an innovative leader in the industry [7] Group 4 - Yangtze River Pharmaceutical Group focuses on quality management and innovation, implementing a comprehensive quality control system across its operations [9][10] - The company collaborates with traditional medicine experts to develop new products, while promoting health awareness through various community initiatives [9][10] - Yangtze River has made significant contributions to social causes, donating over 1 billion yuan to various charitable efforts and supporting rural development [10] Group 5 - Yili Group emphasizes strict quality management and continuous innovation as the foundation of its brand strategy, achieving significant recognition in the global dairy industry [11][12] - The company has established multiple innovation centers and holds a leading position in patent applications within the dairy sector, focusing on health-oriented product development [12] - Yili is committed to social responsibility, prioritizing sustainable development and community welfare initiatives [12] Group 6 - Runze Intelligent Computing Group integrates brand development with technological innovation, focusing on building a robust digital infrastructure to support various industries [13][14] - The company is committed to sustainable practices, developing energy-efficient technologies and optimizing operational efficiency [13] - Runze aims to create a collaborative ecosystem for digital transformation, enhancing its brand value through strategic partnerships [14] Group 7 - Zhonglv Xiong'an Investment Co., Ltd. focuses on green development and urban planning, contributing to the coordinated development of the Beijing-Tianjin-Hebei region [15][16] - The company has implemented innovative urban development models and green technologies to enhance living conditions and promote sustainability [16] - Zhonglv actively engages in community service and social responsibility initiatives, aiming to support the overall development of the Xiong'an New Area [16] Group 8 - Anta Group emphasizes a multi-brand strategy and global expansion, continuously enhancing its brand influence through innovation and market responsiveness [17][18] - The company plans to increase research and development investments to meet evolving consumer demands and strengthen its position in the global sportswear market [17] - Anta aims to integrate sports consumption into daily life, driving domestic demand and contributing to the dual circulation strategy [18]
高亚兰:以绿色、数智、开放铸就品牌强国梦
Sou Hu Cai Jing· 2025-10-29 16:15
Core Insights - The forum held in Xiong'an New Area focused on the theme "New Brands, New Scenarios, New Practices, New Heights" and included representatives from various sectors discussing the promotion of Chinese brands globally [2] Group 1: International Expansion and Brand Promotion - The company emphasizes the philosophy of "using liquor as a medium and culture as a bridge" to integrate into the Belt and Road Initiative, participating in international forums to align craft standards with global practices [2] - The trademark of the company has been successfully registered in the United States, EU, Russia, Thailand, and New Zealand, with products exported to 26 countries and regions [2] - The company aims to showcase the strength and charm of Chinese brands through international collaborations, making each bottle of its liquor a narrative of Chinese culture [2] Group 2: Contribution to Industry Growth - The company integrates its development with the national brand strategy, focusing on "quality enhancement" and "innovation" as dual drivers for growth [2] - Utilizing internet and AI technologies, the company has established an intelligent production system covering the entire production process, enhancing market competitiveness [2] - The establishment of a multi-channel model combining direct sales, distributors, and e-commerce platforms has created a robust market expansion framework, injecting new vitality into the high-quality development of the Chinese liquor industry [2] Group 3: Cultural Integration and Modernization - The company is committed to deeply integrating traditional culture with modern technology, exemplified by the creation of a cultural museum that offers immersive experiences of ancient brewing techniques [3] - Interactive exhibits and modern language are used to revitalize traditional culture, making it more accessible and engaging for the public [3] - The company plans to continue innovating within the framework of cultural heritage, ensuring that its traditional products shine in the modern era [3]
赤水河论坛专访西凤酒张周虎:为共鸣而来,以匠心应答天地
Zhong Guo Jin Rong Xin Xi Wang· 2025-10-29 09:18
Core Insights - The general manager of Xi Feng Jiu, Zhang Zhouhu, emphasized the importance of cultural resonance and emotional connection in the appreciation of Chinese liquor, highlighting the unique characteristics of Xi Feng Jiu and its roots in Shaanxi province [2][3] - The theme "Heaven and Earth Nurturing" was interpreted by Zhang from two perspectives: the unique terroir of each liquor and the dialogue between humanity and nature in the brewing process [2] Group 1 - Xi Feng Jiu participates in the forum to resonate with the cultural significance of liquor, emphasizing the connection between the terroir and the flavor profiles of different types of Chinese liquor [2] - The value of fine liquor is ultimately defined by human emotions and experiences, with Xi Feng Jiu aiming to connect with consumers through shared sentiments associated with drinking [2] - The concept of "Heaven and Earth Nurturing" reflects the idea that every fine liquor has an irreplaceable origin, with Xi Feng Jiu's roots traced back to the historical region of Fengxiang in Shaanxi [2] Group 2 - The brewing process is described as a dialogue with nature, requiring a deep understanding of natural rhythms and a commitment to traditional techniques, which Xi Feng Jiu has maintained for over three thousand years [2] - The ancient techniques and the presence of traditional wine cellars serve as a testament to the ongoing dialogue between humanity and nature in the production of Xi Feng Jiu [2][3]
张勇已上任西凤酒营销公司总经理
Xin Lang Ke Ji· 2025-10-21 01:31
Core Insights - Zhang Yong has been appointed as the General Manager of Xifeng Liquor Marketing Management Company, previously serving as the Executive Deputy General Manager of Xifeng Marketing Company [1] Group 1 - Zhang Yong's new role was announced on October 21, indicating a leadership change within the company [1] - In June, Zhang Yong was also reported to be the Secretary of the Board of Directors for the shareholding company and the Executive Deputy General Manager of the Marketing Management Company [1]
陕西宝鸡以质量强企强链强县引领优势产业集群升级纪实
Zhong Guo Zhi Liang Xin Wen Wang· 2025-10-11 02:36
Core Viewpoint - The article emphasizes the importance of quality in driving the development of industries in Baoji, Shaanxi Province, highlighting initiatives to strengthen quality standards and enhance the competitiveness of local enterprises [1][9][10]. Group 1: Quality Strengthening Initiatives - Baoji has transformed into a modern equipment manufacturing base, with its titanium industry being the largest in China and second globally [2][3]. - The automotive industry contributes over one-third of Shaanxi Province's output, with several local companies ranking among the top 100 in China's automotive supply chain [2][3]. - Baoji Petroleum Machinery Co., Ltd. has developed advanced drilling equipment, filling several domestic gaps in technology [2][3]. Group 2: Industry Clusters and Economic Development - Baoji has established four major industrial clusters: titanium and new materials, automotive and parts, advantageous equipment, and specialty food [5][12]. - The city has been recognized as a national advanced manufacturing city and has received multiple honors for its industrial achievements [4][7]. - The industrial output value of Baoji reached 210 billion yuan, with a significant increase in the number of enterprises and production capabilities [7][12]. Group 3: Quality Standards and Certifications - Baoji has implemented a comprehensive quality management system, including the establishment of a quality consulting expert team and standardization services for local enterprises [11][13]. - The city has developed a policy framework to support quality improvement, including financial allocations for industrial development [10][12]. - Local enterprises have achieved significant advancements in product quality and innovation, with a notable increase in patent applications [12][13]. Group 4: Agricultural and Food Industry Standards - The "billion-level goat milk industry chain" project aims to enhance quality standards in agriculture, with significant investments in breeding and quality control [8]. - The kiwifruit industry in Meixian has established local standards and achieved national recognition for quality [8]. - The apple industry in Qian County has implemented comprehensive standards, contributing to significant economic output [8]. Group 5: Future Development and Strategic Goals - Baoji aims to continue enhancing its industrial ecosystem through quality-driven initiatives, focusing on technological innovation and industry upgrades [9][10]. - The city has set ambitious goals for quality improvement and industrial transformation, aligning with national strategies [10][13]. - Baoji's commitment to quality is seen as a key driver for sustainable economic growth and competitiveness in various sectors [9][13].
共建繁荣丝路 共创美好未来
Ren Min Ri Bao· 2025-09-25 22:51
Group 1 - Wuhan's economic total is projected to exceed 2.1 trillion yuan in 2024, with a year-on-year growth of 5.2% [3] - The city aims to transform its advantages by leveraging its 92 universities and over 1.6 million students to build a technology innovation hub [3][4] - Wuhan's international trade is expanding, with the China-Europe Railway Express covering 40 countries and foreign trade growth reaching 22.3% [3] Group 2 - Yunnan Construction Investment Group is focusing on deepening cooperation and investment in Laos, establishing it as an industrial demonstration zone [5] - The group has implemented over 300 international projects across 21 countries, winning 8 overseas awards [5][6] - Localized management has led to over 80% of overseas project staff being local hires, enhancing community engagement [6] Group 3 - Morocco is a significant partner in the Belt and Road Initiative, with over $10 billion invested by Chinese companies in electric vehicle battery manufacturing [8] - The media forum in Kunming aims to enhance mutual understanding and cooperation among countries involved in the Belt and Road Initiative [8][17] Group 4 - Inner Mongolia Yili Industrial Group has established 15 R&D centers and 81 production bases globally, collaborating with over 2,000 enterprises [9] - The company emphasizes high-quality standards and local sourcing, with over 90% of employees in overseas subsidiaries being local [9] Group 5 - Shaanxi Xifeng Liquor Group is expanding its international market presence, having registered trademarks in 18 countries and exporting to over 30 [10] - The group has implemented a digital quality management system for traceability across its production process [10][11] Group 6 - Chengdu is promoting cultural tourism through various themed attractions, aiming to attract over 6 million visitors annually [13] - The city is leveraging its cultural heritage to enhance its international profile and foster cultural exchanges [13] Group 7 - WeBank is focusing on digital inclusive finance, having served over 430 million individual customers through innovative financial products [14] - The bank is expanding its international cooperation, establishing partnerships with over 40 companies across nearly 20 countries [15]
西凤集团:厚植文化基因,加速品牌出海
Ren Min Ri Bao· 2025-09-15 22:54
Core Viewpoint - Shaanxi Xifeng Liquor Group is leveraging Chinese liquor culture to expand its brand internationally, marking a strategic upgrade from "product export" to "brand export" as it engages in the Belt and Road Initiative [1][3]. Group 1: Brand Expansion and International Activities - Xifeng Liquor, with over 3,000 years of heritage, is a representative of Chinese Fengxiang-style liquor and is actively participating in the Belt and Road Initiative to enhance its global market presence [1][2]. - In 2024, Xifeng Group will be the exclusive partner for the liquor industry in the "Silk Road Ten Thousand Miles Journey" event, traveling through over 10 countries and reaching Paris, France, showcasing its brand to a wider audience [1]. - The "Silk Road Brand Export" launch ceremony in August 2025 marked the entry of Xifeng Liquor into ASEAN countries such as Cambodia, Malaysia, and Singapore, highlighting its unique appeal [2]. Group 2: Cultural Promotion and Market Integration - Xifeng Group employs a "brand communication + channel construction + cultural exchange" system to drive the integration of Chinese liquor with international markets [2]. - The series of themed events in Cambodia, Malaysia, and Singapore not only showcased the distinct flavor of Xifeng Liquor but also included traditional performances, enhancing the cultural experience for international guests [2]. - The company emphasizes collaboration with local distributors in its international expansion, strengthening partnerships through various activities to deepen understanding of Chinese liquor culture [3]. Group 3: Future Outlook - Xifeng Liquor's international expansion is a practical embodiment of its commitment to the high-quality development of the Belt and Road Initiative, aiming to share the beauty of Chinese culture and liquor with global consumers [3]. - The company plans to continue its journey along the Belt and Road, telling the story of Chinese brands and promoting Chinese liquor culture [3].
多方共议食安内生动力:如何让安全成为竞争力?
Zhong Guo Jing Ji Wang· 2025-09-15 06:36
Group 1 - The 16th China Food Safety Forum was held in Beijing, focusing on the theme "Integrity and Lawfulness: Sharing Food Safety" [3] - The forum featured discussions on building internal motivation for food safety through shared responsibilities and benefits among stakeholders [3][4] - Zhang Yongjian emphasized that food enterprises must take social responsibility and effectively recover safety investments to foster internal motivation for food safety [4][5] Group 2 - Jiang Tao highlighted the importance of transitioning from passive regulation to active participation in social governance by enterprises [6] - He proposed three main paths to enhance internal motivation: improving regulatory systems, utilizing Internet and AI for monitoring, and using case studies for educational purposes [6] Group 3 - Han Xinjun from Ferrero China discussed the company's commitment to quality control throughout the entire value chain, ensuring the freshness and quality of raw materials [7][8] - Ferrero employs advanced technologies, including AI, to monitor product quality and maintain zero-risk management in food safety [8] Group 4 - Niu Chenyan from Beijing Sanyuan Foods emphasized that maintaining food safety is crucial for gaining consumer trust and achieving sustainable growth [9][10] - Sanyuan Foods focuses on collaborative innovation across the entire supply chain to ensure food safety, leveraging its parent company’s strengths [10] Group 5 - Gao Yalan from Shaanxi Xifeng Liquor Co. discussed the integration of traditional brewing techniques with modern management practices to enhance food safety [11][12] - The company utilizes digital and standardized food safety management systems to improve quality control and expand market reach [12]
中经酒业周报∣1-8月酒类价格同比下降2.0%,中国酒类市场景气指数发布,遵义综保区服务白酒出口超2000万元
Xin Hua Cai Jing· 2025-09-12 07:50
Industry Dynamics - In August, the price of alcoholic beverages in China decreased by 1.9% year-on-year and 0.2% month-on-month, with a cumulative decline of 2.0% from January to August [2] - The first results of the China Liquor Market Prosperity Index (trial operation) were released, showing a value of 47.14 for the first half of 2025. The indices for tobacco and liquor terminals, comprehensive retail, supermarkets, and online terminals were 39.19, 49.06, 49.77, and 61.89 respectively [2] - The Zunyi Comprehensive Bonded Zone has facilitated over 20 million yuan in liquor exports this year, covering markets in Hong Kong, Malaysia, Thailand, the Philippines, South Korea, and Germany, helping seven liquor companies to export for the first time [2] Company Developments - Taiyuan Light Bottle Liquor made its debut at the 14th China (Guizhou) International Liquor Expo, targeting high-frequency, cost-effective consumption scenarios [6] - Luzhou Laojiao signed a partnership with the China Open, with Guojiao 1573 becoming the exclusive celebration partner for the event [6] - The Xifeng Liquor Culture Museum opened, showcasing the history and development of Chinese liquor culture [6] - The fifth Langjiu Estate Member Festival was launched, emphasizing long-term commitment and quality service for members [7] - Zhenjiu Lidong Group announced an "Alliance Merchant Rights Payment Plan" to incentivize and retain distributors, involving a potential donation or purchase of up to 169.4 million shares [7]
陕西西凤酒股份有限公司副总经理高亚兰:传统工艺+现代管理 让老字号发挥更强生命力
Zhong Guo Jing Ji Wang· 2025-09-12 01:21
Core Insights - The 16th China Food Safety Forum emphasized the importance of food safety management in the context of traditional craftsmanship and modern practices [1] - Xi'an Xifeng Liquor Co., Ltd. highlighted the integration of ancient brewing techniques with modern food safety management systems as a key driver for their operations [1] Company Strategy - The company leverages its reputation as an old brand to enhance consumer trust in traditional liquor while implementing standardized and digitalized food safety management [2] - A dual approach is adopted: maintaining core brewing techniques and establishing a digital, standardized system for food safety management [2] Technological Integration - The company utilizes modern technologies such as the internet and artificial intelligence to ensure food safety, with over a thousand cameras installed for real-time monitoring of the brewing process [2] - This technological integration aims to mitigate food safety risks and enhance product quality, ensuring a controllable process throughout production [2] Cultural Responsibility - The brand's legacy transforms food safety from a corporate responsibility into a cultural responsibility, enhancing the vitality of the old brand in the modern era [2]