Core Insights - The event "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting" was held in Beijing, focusing on the deep integration of brand economy and traffic economy [1] - Changjiang Storage's consumer storage brand, ZhiTai, won the "2025 Outstanding IP Marketing Case" award for its innovative marketing practices targeting young demographics [1][2] - The marketing strategy of ZhiTai successfully combined technology with ACGN culture, enhancing emotional value and cultural connotation of storage products [2] Group 1 - The conference gathered experts, brand leaders, and top marketing agency representatives to discuss key topics such as brand value cultivation and communication with younger audiences [1] - ZhiTai's marketing case was selected through a rigorous evaluation process based on innovation, industry influence, and user value [1] - The success of ZhiTai's cross-dimensional marketing approach serves as a valuable reference for brand innovation and diversification in the industry [2] Group 2 - The digital economy is accelerating, with young consumers becoming the core market force, shifting their demand for tech products from functional satisfaction to emotional recognition and value resonance [2] - ZhiTai aims to leverage Changjiang Storage's technological expertise to develop more innovative communication methods and high-performance storage products [2] - The brand's successful practice of engaging with Generation Z provides a new paradigm for technology brands to connect with this demographic [2]

Core Insights - The key competitive focus for liquor brands has shifted from broad visibility to cultivating mental share, prompting brands like Xufu to explore new ways to connect with consumers [1] - Xufu's approach involves high-frequency, multi-dimensional, and scenario-based value dialogues to build consumer recognition and emotional connections [1] Marketing Strategy - Xufu participated in the 2025 Trend Drink Festival organized by Sichuan Liquor Group, launching the second season of the Blue Label Cultural Festival, engaging young consumers through interactive experiences [1][3] - The event featured multiple interactive modules, allowing consumers to engage with the brand in tangible ways, such as creating personalized drinks and taking photos at branded installations [3] Consumer Engagement - The event attracted over 10,000 visitors daily, successfully stimulating user-generated content on social media platforms, enhancing brand visibility among younger demographics [5] - Xufu's marketing efforts aim to integrate the brand into consumers' daily lives, transforming marketing from a one-way communication to a collaborative creation of lifestyle content [5] Brand Identity and Emotional Connection - The Blue Label Cultural Festival included a character named "Blue Friend," designed to enhance emotional recognition of the brand through engaging activities and giveaways [6][8] - Online interactions were encouraged, inviting consumers to share their stories with the brand, further deepening their emotional ties and sense of belonging [8] Strategic Focus - Xufu's initiatives reflect a systematic strategy centered on enhancing brand value, developing core products, and building key market presence, all while maintaining a focus on authentic Sichuan liquor [12] - The brand's transformation from a traditional liquor company to a "user brand" emphasizes the importance of user relationships and breaking industry boundaries [14] Market Positioning - Xufu's strategy includes redefining relationships from product transactions to community engagement, fostering emotional connections that transcend product functionality [14] - The brand is also breaking traditional category boundaries by appealing to broader consumer groups through innovative product designs and cultural symbols, creating new growth opportunities [14]

Core Insights - The article discusses the changing consumer perceptions and marketing strategies in the beverage industry, particularly focusing on the challenges faced by traditional liquor brands in engaging younger consumers [1] Group 1: Industry Trends - There is a significant shift in consumer attitudes towards brands, with younger consumers prioritizing freshness and quality experiences over traditional product strength [1] - Traditional marketing methods are becoming less effective as the generational shift in consumer behavior occurs, necessitating new approaches to brand engagement [1] Group 2: Event Details - The "2025 Fenjiu City Tour" event will take place in Guangzhou from October 17 to 19, highlighting the city's rich history and vibrant culture [1] - The event will focus on themes of sharing, friendship, mild intoxication, and cultural creativity, reflecting the aspirations of the new generation for a better life and quality culture [1] - Various interactive experiences will be available at the event, including tastings of cocktails featuring Qinghua Fenjiu, art installations, and games [2]