格隆汇1月29日丨报喜鸟(002154.SZ)在投资者互动平台表示，Woolrich品牌作为公司新的培育品牌，实 施小步快走、稳步推进策略，目前品牌运营管理工作正在稳步推进中。 ...

Core Viewpoint - Anta Group has successfully acquired a 29.06% stake in Puma SE for €1.5 billion (approximately 12 billion RMB), marking a significant milestone in its globalization strategy and the first cross-border acquisition by a Chinese company in 2026 [2][5]. Group 1: Strategic Considerations - Anta values Puma's long-term brand potential and believes that Puma's recent stock price does not reflect its inherent value [5]. - The acquisition will enhance Anta's existing brand matrix by complementing its offerings in various sports categories and strengthening its presence in North America and Europe [5][7]. - Puma will benefit from Anta's global market expertise, resources, and strong direct-to-consumer (DTC) capabilities [5]. Group 2: Historical Context - The history of Puma dates back to 1948 when it was founded by Rudolf Dassler, following a split from Adidas, leading to decades of competition [6]. - Puma entered the Chinese market in 1999 and has since established a strong presence, culminating in Anta's recent acquisition [7]. Group 3: Anta's Acquisition Strategy - Anta has a track record of successful acquisitions, including FILA, Amer Sports, and others, demonstrating its ability to revitalize struggling brands [9][10]. - The company has consistently focused on acquiring brands with strong value and potential for strategic transformation, often targeting those in financial distress [14][17]. - Anta's acquisition strategy emphasizes operational management and brand integration, allowing for effective brand revitalization and market positioning [15][16]. Group 4: Industry Impact - Anta's approach has set a precedent for Chinese companies in global markets, transitioning from "capital outflow" to "brand and management outflow" [7][19]. - The company's success has inspired other Chinese brands to adopt multi-brand strategies and DTC models, contributing to the overall growth of the Chinese sports goods market [17][18]. - Anta's evolution from a domestic player to a global leader illustrates the rise of Chinese commercial influence on the world stage [19].

证券日报网讯 1月15日，新宝股份在互动平台回答投资者提问时表示，公司品牌营销管理中心建设项目 拟建设品牌营销中心和品牌物流配送中心，通过该项目的实施有利于提升公司品牌运营管理能力，并提 高公司品牌物流配送的效率与准确性，从而提高客户服务能力。 （文章来源：证券日报） ...

Group 1 - The company, Daxian Education (09986), has announced a conditional agreement to purchase 52% of Spark Media International Limited for HKD 104 million, with payment to be made through the issuance of shares upon completion [1] - The company aims to diversify its consulting services, including brand operation and management, to enhance its brand value and influence [1] - In the first half of 2025, the company expanded its brand portfolio to include two new beauty and health product brands and is actively exploring acquisition opportunities in related businesses [1] Group 2 - The target group operates primarily through its subsidiaries in China, focusing on brand empowerment, promotion, and operation in the beauty and health sector [2] - The acquisition is expected to enhance the company's capabilities in brand operation and management by leveraging the strengths of both companies for synergistic growth [2] - This strategic move is anticipated to increase the company's influence in the brand operation and management field, contributing to overall business growth and success [2]