Core Insights - The real estate market in Weihai is experiencing a stark contrast between declining transaction volumes and rising quality, indicating a transformation in market dynamics [2][10] - The shift in buyer preferences from "buying cheap" to "buying quality" is evident, with high-end residential projects gaining traction despite an overall decrease in new housing sales [2][5] Market Trends - In 2024, Weihai's new residential sales reached a 10-year low of 7,566 units, a 30% year-on-year decrease, while high-end properties saw significant sales, with the top project, Shengde Wanhua Academy, achieving a sales volume of 580 million yuan [2][4] - The demand for larger, high-quality homes is increasing, with 69% of new products in the main urban area being improvement-type properties, although there is a mismatch in supply [5][9] Buyer Demographics - High-net-worth individuals are increasingly viewing Weihai as a second home destination, prioritizing community culture and property services over mere price advantages [5][6] - The proportion of external buyers in the main urban area has decreased from 55% to 28.6%, yet their preference for larger, higher-priced homes has risen [7][9] Development Strategies - Real estate companies are compelled to enhance quality in response to discerning external buyers, leading to a focus on high-quality residential projects [6][8] - Policies supporting high-quality housing development, such as increased loan limits for quality homes, are being implemented to stimulate demand [6][9] Challenges and Opportunities - The transition to a quality-focused market presents challenges, including potential volatility if reliance on external high-end buyers increases [7][10] - There is a pressing need to balance the supply of small units (under 90 square meters) with high-end offerings to address the current supply-demand imbalance [9][10]

以下文章来源于克而瑞产品测评 ，作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 中国高端住宅市场以交付端为支点，掀起一场从"规模竞争"向"价值深耕"的变革。 文/克而瑞产品力研究中心 2024 年，中国高端住宅市场于交付端迎来产品转型，"品质内卷"与"体验升级"双轮并驱，重构价值体系。 从供给侧出发，高端客群对建筑全生命周期品质的严苛诉求，驱动房企进行从空间设计、材料工艺到服务 体系的全面革新。硬件方面，立体景观系统、公建化幕墙体系、智能精装标准不断迭代，筑牢产品力的物 理防线；软件层面，沉浸式实景交付、社区文化 IP 运营、金钥匙管家系统协同发力，塑造差异化服务优 势。在技术演进上，超低能耗建筑体系与智慧生态深度融合。 这一系列变革，标志着高端住宅正加速迈向"生态友好型建筑、数据驱动的智能空间、情感交互式社区"的 发展方向，不仅将为高净值人群带来全新居住体验，更将为行业高质量发展注入新活力。 0 1 空间设计突破传统 交付后带动区域价值跃升 中国高端住宅市场在整体楼市弱复苏的背景下逆势突围，成为高净值人群资产配置的核心赛道。高端住宅 交付不仅承载着"产品力兑现"的使命， ...