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从1到7:永辉“胖改”门店点亮郑州,城市幸福指数持续攀升
Sou Hu Cai Jing· 2025-10-02 11:38
Core Insights - The "Happiness Index" of cities may include the "Fat Content" as an important metric, reflecting the quality of life and consumer satisfaction in retail environments [1] - Yonghui Supermarket has completed the renovation of seven stores in Zhengzhou, marking a significant step in its quality retail upgrade strategy [1][3] Group 1: Store Renovation and Performance - The first "Fat Donglai" renovated store opened in Zhengzhou on June 19, 2024, achieving a daily sales record of 1.88 million yuan, which is 13.9 times higher than before the renovation [3] - The seven renovated stores cover key urban areas in Zhengzhou, creating a localized quality retail network based on the "Fat Donglai" model [3] - The six opened renovated stores are stabilizing in operations, contributing to sustained vitality in Zhengzhou's consumer market [3] Group 2: Product and Service Upgrades - The renovated Hanhai North Gold Store optimized 11,464 products, with a 26.8% increase in new products, achieving 80% compliance with the Fat Donglai standards [5] - The proportion of imported products increased to 15%, and fresh food offerings rose from 5% to 20% [5] - Seasonal products and services were introduced for the holiday season, enhancing customer interaction and experience [5] Group 3: Customer Experience and Employee Welfare - The store design includes lower shelves and wider aisles to create a more comfortable shopping environment, along with various customer amenities [6] - The number of frontline employees increased from over 70 to 160, with an average salary of 5,000 yuan and additional benefits [6] - The focus on employee satisfaction is aimed at enhancing customer service quality [6] Group 4: Expansion and Replication of Success - The Zhengzhou experience is being replicated in other cities within Henan province and in other regions such as Chongqing, Xi'an, and Wuhan [8] - Yonghui aims to optimize its local layout and enhance store service capabilities while maintaining a focus on product selection, service personalization, and operational precision [8] - The goal is to establish Yonghui as the "happiest supermarket in Zhengzhou," contributing positively to the city's quality of life [8]
上海永辉11家门店完成胖东来化调改,开业3个月门店实现盈利
Bei Ke Cai Jing· 2025-09-03 06:17
Core Insights - Yonghui Supermarket is adopting the "Fat Donglai model" in Shanghai, with the 11th store set to open on September 4, marking a significant step in its quality retail upgrade strategy [1] - The transformation has created over 900 jobs since January 10, with enhanced employee benefits including a 10-day paid annual leave after one year of service, free meals, and holiday shopping cards [1] - Stores that have been operational for three months have achieved initial profitability, with similar results reported in nearby regions such as Suzhou and Jiaxing [1] - The company aims to expand the successful "Shanghai model" to other areas in the Yangtze River Delta, establishing a regional development pattern centered around Shanghai [1]
上海永辉完成11家门店“胖改”,开业满3个月门店已实现盈利
Xin Jing Bao· 2025-09-03 05:39
Core Insights - Yonghui Supermarket is set to open its 11th store in Shanghai, adopting the "Fat Donglai model," marking a significant step in its quality retail upgrade strategy in the region [1] - Since the launch of the first "Fat Donglai model" store in Shanghai on January 10, over 900 jobs have been created, with employee compensation significantly increased, including benefits such as 10 days of paid annual leave after one year of service [1] - The operational model has shown initial profitability in stores that have been operational for three months, with similar success reported in nearby regions such as Suzhou and Jiaxing [1] - Yonghui aims to expand the successful "Shanghai model" to other areas in the Yangtze River Delta, establishing a regional development pattern centered around Shanghai [1]
永辉上海“胖东来模式”十一店齐亮相,深耕区域市场新篇章
Sou Hu Cai Jing· 2025-09-03 02:20
Core Insights - Yonghui Supermarket has launched its "Fat Donglai Model" in Shanghai, marking a significant step in its quality retail upgrade strategy with the opening of the Jin Hui Longhu store in Fengxian, which is the eleventh store to undergo this transformation [1][3] - The company has systematically implemented the "Fat Reform" plan across various locations in Shanghai, successfully completing its urban transformation plan that covers eight major districts [1][3] Group 1: Store Transformation and Market Strategy - The transformation process has focused on fine-tuning operations and local innovations, increasing the proportion of imported goods to 20% and aligning product offerings with the Fat Donglai standards to meet consumer demand for high-quality products [3] - Yonghui has introduced highland specialty vegetables and organic produce, expanded its seafood selection, and established dedicated sections for local specialties and its own brand products, enhancing the shopping experience [3] Group 2: Operational Efficiency and Future Plans - The company has optimized its store operation model in Shanghai, achieving initial profitability in stores that have undergone the transformation for three months, with plans to extend this operational model to surrounding areas [5] - Yonghui aims to replicate the success of the Shanghai model in other regions, particularly in the Yangtze River Delta, while maintaining a focus on employee satisfaction and customer service [5]
永辉超市完成上海11家门店调改,开业满3个月的稳态调改门店已初步实现盈利
Xin Lang Cai Jing· 2025-09-02 11:25
Core Insights - Yonghui Supermarket is set to open its 11th store in Shanghai, implementing the "Fat Donglai model" as part of its quality retail upgrade strategy [1] - The recent adjustments have created over 900 job opportunities, with significant salary increases and benefits for employees [1] - The newly adjusted stores in Shanghai have achieved initial profitability within three months of operation [1] Employment and Benefits - The new store opening will generate more than 900 jobs [1] - Employees will receive enhanced compensation, including 10 days of paid annual leave after one year of service, free meals, and holiday shopping cards [1] Profitability and Expansion - The adjusted stores in Suzhou and Jiaxing have also shown initial profitability since their opening [1] - Yonghui aims to replicate and sustain this operational model in other regions, with plans to expand its successful "Shanghai model" to the surrounding areas of the Yangtze River Delta [1]