上海消费市场迎来新气象，永辉超市以"胖东来模式"焕新亮相。近日，永辉超市上海奉贤金汇龙湖店正式开门迎客，这是永辉在上海推行"胖东来模式"调整 改造后的第十一家门店，标志着其品质零售升级战略在上海取得了阶段性成果。 永辉超市副总裁、全国调改项目负责人王守诚表示，上海作为永辉全国首个完成"胖东来模式"调整改造的城市，标志着永辉深耕区域市场、持续推进品质升 级的决心。通过对11家门店的系统性调整改造，永辉进一步优化了在上海的门店运营模型，形成了商品精选化、服务人性化、环境社区化的本地化特色。目 前，开业满3个月的稳态调整改造门店已初步实现整体盈利，这一运营模式也正稳步向周边区域延伸。 自今年年初启动调整改造以来，永辉超市在上海采取了分批次、系统化的方式，稳步推进"胖改"计划。从金山万达店作为首店亮相，到浦江万达店、曹路恒 越店等相继开业，永辉超市逐步将这一新模式扩展至上海各大区域。如今，奉贤金汇龙湖店的开业，意味着永辉在上海的城改计划已如期完成，覆盖金山、 闵行、浦东、青浦、嘉定、宝山、奉贤、松江等八大区域，为消费者带来了全新的购物体验。 在调整改造过程中，永辉超市充分考虑了上海消费者的特点，对门店进行了精细化运营 ...

Core Insights - The article highlights a significant shift in consumer behavior due to economic pressures, leading to a focus on practicality and value rather than luxury and brand prestige [1][4][6] Group 1: Changes in Consumer Behavior - The cigarette market has experienced a major shift, with consumers moving from premium brands to more affordable options like Hongta Mountain and Baisha, reflecting a change in social and economic conditions [1][4] - There is a noticeable decline in foot traffic in physical stores, as consumers prefer online shopping for its lower prices and convenience, indicating a shift in shopping habits [4][6] - The demand for basic, affordable food items has surged, with consumers prioritizing quantity and value over premium organic products, showcasing a shift towards practicality in food choices [6] Group 2: Attitudes Towards Spending - Consumers are now more focused on the longevity and value of products, leading to extended replacement cycles for durable goods such as electronics and appliances, as they opt to use items until they are no longer functional [6][9] - The second-hand market has gained popularity, with consumers actively seeking out used goods across various categories, including luxury items, indicating a shift towards frugality and resourcefulness [9] - The overall consumer mindset has transitioned from impulsive buying to a more calculated approach, where the value of each purchase is critically assessed, reflecting a broader economic reality [9]