Core Insights - Yonghui Supermarket has launched its "Fat Donglai Model" in Shanghai, marking a significant step in its quality retail upgrade strategy with the opening of the Jin Hui Longhu store in Fengxian, which is the eleventh store to undergo this transformation [1][3] - The company has systematically implemented the "Fat Reform" plan across various locations in Shanghai, successfully completing its urban transformation plan that covers eight major districts [1][3] Group 1: Store Transformation and Market Strategy - The transformation process has focused on fine-tuning operations and local innovations, increasing the proportion of imported goods to 20% and aligning product offerings with the Fat Donglai standards to meet consumer demand for high-quality products [3] - Yonghui has introduced highland specialty vegetables and organic produce, expanded its seafood selection, and established dedicated sections for local specialties and its own brand products, enhancing the shopping experience [3] Group 2: Operational Efficiency and Future Plans - The company has optimized its store operation model in Shanghai, achieving initial profitability in stores that have undergone the transformation for three months, with plans to extend this operational model to surrounding areas [5] - Yonghui aims to replicate the success of the Shanghai model in other regions, particularly in the Yangtze River Delta, while maintaining a focus on employee satisfaction and customer service [5]

Core Insights - The article highlights a significant shift in consumer behavior due to economic pressures, leading to a focus on practicality and value rather than luxury and brand prestige [1][4][6] Group 1: Changes in Consumer Behavior - The cigarette market has experienced a major shift, with consumers moving from premium brands to more affordable options like Hongta Mountain and Baisha, reflecting a change in social and economic conditions [1][4] - There is a noticeable decline in foot traffic in physical stores, as consumers prefer online shopping for its lower prices and convenience, indicating a shift in shopping habits [4][6] - The demand for basic, affordable food items has surged, with consumers prioritizing quantity and value over premium organic products, showcasing a shift towards practicality in food choices [6] Group 2: Attitudes Towards Spending - Consumers are now more focused on the longevity and value of products, leading to extended replacement cycles for durable goods such as electronics and appliances, as they opt to use items until they are no longer functional [6][9] - The second-hand market has gained popularity, with consumers actively seeking out used goods across various categories, including luxury items, indicating a shift towards frugality and resourcefulness [9] - The overall consumer mindset has transitioned from impulsive buying to a more calculated approach, where the value of each purchase is critically assessed, reflecting a broader economic reality [9]