大象新闻记者 池里军 罗雅静 如果城市的幸福有个标准？那么"含胖量"或是重要的指标。 9月30日，国庆小长假的前一天，郑州北部市民的国庆假期将提前开启，永辉超市郑州瀚海北金店经过 36天的"胖改"后恢复正常营业。这是永辉超市郑州第七家、河南区域第十四家"胖改店"，焕新归来的瀚 海北金店从商品结构、空间布局、服务能力及员工福利等四个维度的全方位提升，带给消费者"最具幸 福感的品质超市"的真切感受。 一座品质与服务同频、温度与烟火气共生的消费新地标正在崛起于郑州北。随着瀚海北金店的开业，永 辉在郑州的七店调改全面收官，标志着其品质零售升级战略完成阶段性布局。 商品与服务系统性升级，打造"高含胖量"消费场景 调改后的瀚海北金店围绕商品与服务进行系统性升级。商品方面，对原有11464支商品进行优化，新增 商品比例达26.8%，结构调整后达到胖东来标准的80%，进口商品占比提升至15%，烘焙、熟食等鲜食 比例从5%增至20%。消费者无需远赴许昌，即可购齐胖东来DL系列67款网红爆品，同时也可选购永辉 自有品牌好物，及菊花酥、花生糕、好想你大枣等河南特色好物。 更有顾客进店比买的熟食和烘焙产品，排队之王的"东来卤味"和廖 ...

北京商报讯（记者 王维祎）9月26日，物美超市在北京7个城区的7家"胖改店"同日开业，包括丰台区万 源店、朝阳区甘露园店、西城区德胜门店、延庆万达店、怀柔万达店、海淀区志新店和房山区燕化星城 店。 中秋节临近，物美"胖改店"烘焙区也上架了北京老字号现烤月饼，涵盖五仁、云腿、鲜肉等热门口味。 据了解，经过调改，上述7家门店的商品焕新率达70%，商品结构均接近胖东来商品结构的80%，其中 现制熟食和烘焙区大幅扩容，成为门店的人气区域。 ...

Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].

Core Insights - The mooncake market is undergoing a transformation, shifting from urban gift box consumption to a more inclusive, nationwide market that caters to diverse consumer needs [1] - Health consciousness is becoming a primary factor in consumer preferences, with 73% of consumers focusing on ingredient health, leading to a significant rise in low-sugar and additive-free products [1][2] - Innovation is a key trend, with local flavors and cultural elements enhancing the appeal of mooncakes, as evidenced by the popularity of products like Shanxi's "old vinegar mooncake" and various regional specialties [2] Market Trends - The mooncake market is expected to exhibit five major changes by 2025, including a focus on light gifts, health-oriented products, snackification, practicality, and multi-dimensional marketing strategies [1] - 31% of consumers prefer gift boxes that incorporate local characteristics and intangible cultural heritage elements, indicating a growing appreciation for cultural value [2] Regulatory Environment - The market is experiencing increased regulatory scrutiny to combat issues like "sky-high prices" and excessive packaging, with multiple government departments and industry associations advocating for self-regulation and a return to cultural roots [3] - Initiatives promoting frugality and opposing waste are being encouraged by market regulatory bodies, contributing to a healthier market environment [3]

Core Insights - The mooncake market is experiencing a sales peak ahead of the National Day and Mid-Autumn Festival, with a blend of traditional and innovative products, as well as online and offline collaboration among brands [2][3] - Consumer preferences are shifting towards cost-effective and quality products, with mainstream mooncake prices ranging from 120 to 180 yuan due to macroeconomic uncertainties [2][4] - The market is seeing a rise in health-conscious options, with low-sugar and no-sugar mooncakes gaining popularity, reflecting a broader trend towards healthier eating [4][5][6] Market Trends - The mooncake market is characterized by a diverse range of offerings, including traditional flavors and innovative collaborations, with a focus on affordability and quality [3][4] - The trend of freshly baked mooncakes remains strong, with many brands adopting a "front store, back factory" model to ensure freshness [4] - The demand for low-sugar mooncakes has surged, with some products experiencing over 40% growth since their launch [5][6] Consumer Behavior - Consumers are increasingly seeking mooncakes that are not only visually appealing but also healthy, indicating a shift from traditional gifting to personal enjoyment [6][9] - The emotional value of products is becoming a key driver for sales, particularly among younger consumers who prioritize health and novelty [7][9] Competitive Landscape - The mooncake market is becoming saturated, prompting companies to explore new growth areas, such as the broader snack market, which is significantly larger than the mooncake segment [7] - Brands are innovating with health-focused ingredients and cross-industry collaborations to attract a diverse consumer base [7][8] - Companies that focus on technological innovation, product quality, and enhanced customer experience are likely to thrive in this competitive environment [9]