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惠民保变革:差异化定价众口难调
Di Yi Cai Jing Zi Xun· 2025-08-03 13:26
Core Viewpoint - The article discusses the evolving landscape of "Hui Min Bao," a special type of commercial health insurance in China, amid new regulatory guidelines aimed at promoting high-quality development in urban commercial medical insurance [2][3]. Regulatory Developments - The National Financial Supervision Administration issued a notice emphasizing the need for urban customized commercial medical insurance to incorporate new medical technologies, drugs, and devices into its coverage [2]. - The notice also calls for adherence to the principle of risk pricing, differentiation in pricing, and avoidance of low-price, disorderly competition [2][3]. Market Positioning and Challenges - Experts express concerns about the future positioning of Hui Min Bao, particularly regarding its alignment with the principles of differentiated pricing and its ability to maintain its inclusive nature [3][4]. - There are questions about how to define "monopolistic sales" in a market where many Hui Min Bao products have merged, leading to a "one city, one insurance" model [3][7]. Pricing Strategies - Some regions are experimenting with differentiated pricing for Hui Min Bao, with premiums adjusted based on age and health status [4]. - The approach aims to balance risk and affordability, ensuring that the overall insurance burden on families does not increase [4][5]. Product Design and Market Interest - Hui Min Bao products are primarily designed for individuals with pre-existing conditions, using a model of relaxed underwriting combined with reduced compensation ratios [5]. - Despite an estimated market potential of 150 to 200 billion yuan, interest from insurance companies remains limited due to the unique nature of Hui Min Bao products [5][6]. Policy Support and Implementation - Effective policy support is deemed crucial for achieving the inclusive nature of Hui Min Bao, with recent initiatives from the healthcare department aimed at enhancing its operational framework [6][8]. - The upcoming commercial insurance innovation drug directory is expected to be integrated into local Hui Min Bao products, enhancing their coverage of innovative drugs [10][12]. Overlap with Basic Medical Insurance - There is a significant overlap between the special drug lists of Hui Min Bao and basic medical insurance, with a reported 40% similarity [10][11]. - This overlap is attributed to timing discrepancies in the adjustments of the two insurance categories, which may complicate the integration of new drugs into Hui Min Bao [11][12]. Future Considerations - The article highlights the need for a clear understanding of how innovative drugs will be incorporated into Hui Min Bao and the implications for patient access and insurance coverage [10][13]. - The potential for increased claims due to the inclusion of innovative drugs is considered low, as Hui Min Bao products are designed to be flexible in terms of premium and coverage adjustments [13].
惠民保变革:差异化定价众口难调
第一财经· 2025-08-03 13:15
Core Viewpoint - The article discusses the current state and future direction of "Hui Min Bao," a type of commercial health insurance that serves as a bridge between social security and commercial insurance, highlighting the recent regulatory changes and their implications for the industry [3][4]. Summary by Sections Regulatory Changes - The National Financial Supervision Administration issued a notice promoting the high-quality development of urban commercial medical insurance, emphasizing the inclusion of new medical technologies, drugs, and devices in coverage [3][4]. - The notice aims to clarify the distinction between commercial insurance and social insurance, encouraging a reasonable expectation of protection among the public [3][4]. Market Dynamics - There are concerns regarding the future positioning of Hui Min Bao, especially with the implementation of differentiated pricing, which may affect its affordability and accessibility [4][5]. - The article notes that the market for Hui Min Bao is estimated to be between 150 billion to 200 billion yuan, but interest from insurance companies remains low due to the unique nature of these products [7]. Differentiated Pricing - Some regions have begun experimenting with differentiated pricing for Hui Min Bao, which could lead to higher premiums for higher-risk groups while still being competitive compared to other health insurance products [5][6]. - The concept of differentiated pricing is seen as a potential breakthrough for the market, although there are concerns about its impact on participation rates [7][9]. Integration with Innovative Drugs - The upcoming commercial insurance innovative drug directory, expected to be released in November, is anticipated to be integrated into local Hui Min Bao products, enhancing their coverage of innovative treatments [12][14]. - The overlap between the special drug directory of Hui Min Bao and the basic medical insurance directory is currently high, necessitating further refinement of product offerings [12][13]. Challenges and Concerns - There are significant challenges in defining "monopolistic" sales practices within the Hui Min Bao market, particularly as multiple products compete in the same region [9][11]. - The article highlights the need for effective policy support to ensure the inclusivity and fairness of Hui Min Bao, as inconsistent positioning among various stakeholders could hinder implementation [7][10]. Future Outlook - The article suggests that the successful integration of innovative drugs into Hui Min Bao will depend on the alignment of local policies and the ability of insurance companies to adapt their product offerings accordingly [15][16]. - The potential for increased claims due to the inclusion of innovative drugs is mitigated by the relatively low percentage of special drug claims in overall product operations [15][16].