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未来三年投入200亿元商品补贴 京东宣布“百亿超市”频道上线
Guang Zhou Ri Bao· 2026-02-26 08:00
如何进入百亿超市?据介绍,打开京东App,点击主页左侧"国家补贴X百亿补贴"频道入口,点击"百亿 超市"即可进入;或者打开京东App,搜索"百亿超市"进入活动频道。 2月26日,据"京东黑板报"消息,京东App正式上线"百亿超市"频道,加大百亿补贴对商超品类的投入力 度。京东表示,在"百亿超市"频道内,京东计划未来3年内,投入超200亿元商品补贴,帮助品牌实现额 外销售增量2000亿元;并通过平台加大直补力度、品牌直供和品牌授权的方式,让用户无需拼团、不用 比价、不玩套路,就能轻松购买到价格实惠的品质好货,把消费的主动权与实惠真正还给每一位用户。 本次"百亿超市"的补贴力度,也将超越带电品类,成为京东集团在百亿频道补贴力度最大的电商在售品 类。 京东披露,京东超市2025年正式宣布未来三年用户规模目标:从3亿增长至5亿。2025年京东超市全年增 长速度持续领跑行业,市场份额持续提升,购物用户规模、订单量增长均超过20%。此次上线的"百亿 超市"频道,覆盖京东超市现有休食、生鲜、酒水、饮料、粮油调味等满足消费者日常所需的食品饮 品,家清、个护、母婴、宠物、鲜花、玩具乐器等生活用品,以及部分京喜自营商品,并通过官 ...
京东上线“百亿超市”频道 未来3年投入超200亿商品补贴
Di Yi Cai Jing· 2026-02-26 06:21
(文章来源:第一财经) 据京东黑板报消息,京东APP正式上线"百亿超市"频道,加大百亿补贴对商超品类的投入力度。据介 绍,在"百亿超市"频道内,京东计划未来3年内,投入超200亿元商品补贴,帮助品牌实现额外销售增量 2000亿。 ...
京东:上线“百亿超市”频道,计划未来3年内投入超200亿元商品补贴
Xin Lang Cai Jing· 2026-02-26 06:16
2月26日,据京东黑板报消息,京东APP正式上线"百亿超市"频道,加大百亿补贴对商超品类的投入力 度。据介绍,在"百亿超市"频道内,京东计划未来3年内,投入超200亿元商品补贴,帮助品牌实现额外 销售增量2000亿。 ...
芦哲:商品补贴存在“吃老本”问题,可持续性消费可补位
Guan Cha Zhe Wang· 2026-01-12 00:05
Group 1 - The core viewpoint presented by the chief economist of Dongwu Securities, Lu Zhe, is that consumer spending does not require stimulation as people will spend money when they have it, which is a reflection of human nature [1] - Lu Zhe emphasizes the importance of the middle and low-income groups in consumer structure, noting that while they are significant, their impact is a slow variable [1] - He critiques the current approach of universal cash vouchers for consumption stimulation, suggesting that it is not realistic in the current environment, and points out the issue of "eating old capital" in current product subsidies [1] Group 2 - In the context of the 2025 automotive market, Lu Zhe highlights that strong growth in car consumption was largely driven by consumer expectations of the end of subsidies, leading to a pull-forward of demand from 2027 [3] - He warns of the risks associated with this demand drop-off and suggests that the government should gradually reduce consumption subsidies in 2026 compared to 2025 to avoid future issues [3] - Lu Zhe identifies sustainable consumption in service sectors, such as medical beauty, fitness, domestic services, and pet economy, as a key area for future growth and subsidy effectiveness [3]