责任编辑：何俊熹 新浪科技讯 1月13日下午消息，近日，有媒体消息称，拼多多正于其App内低调内测一项名为"百亿超 市"的全新业务，以限时限量发券、低价补贴为核心玩法，目前仅对部分随机筛选用户开放体验。 新浪科技讯 1月13日下午消息，近日，有媒体消息称，拼多多正于其App内低调内测一项名为"百亿超 市"的全新业务，以限时限量发券、低价补贴为核心玩法，目前仅对部分随机筛选用户开放体验。 从内测页面信息来看，"百亿超市"的核心吸引力集中在优惠力度与商品丰富度上，商品品类覆盖水果蔬 菜、坚果零食、乳饮冲调、母婴用品等多个生活场景。 对此，新浪科技向拼多多官方进行求证，截至发稿暂无回应。（闫妍） 从内测页面信息来看，"百亿超市"的核心吸引力集中在优惠力度与商品丰富度上，商品品类覆盖水果蔬 菜、坚果零食、乳饮冲调、母婴用品等多个生活场景。 对此，新浪科技向拼多多官方进行求证，截至发稿暂无回应。（闫妍） 责任编辑：何俊熹 ...

以下文章来源于新消费日报 ，作者徐赐豪 新消费日报 . 《科创板日报》旗下媒体产品，聚焦科技消费时代的新产品、新模式、新投资。 电商行业的商超赛道再起波澜。 《科创板日报》记者获悉， 拼多多正于其App内低调内测一项名为"百亿超市"的全新业务，依托成熟的百亿补贴体系，以限时限量发券、 低价补贴为核心玩法，目前仅对部分随机筛选用户开放体验。 低价策略仍是拼多多的核心竞争力。"百亿超市"延续了"百亿补贴+优惠券"的组合玩法，这种模式有望精准吸引对价格敏感的下沉市场用 户，同时撬动一二线城市追求高性价比的消费群体，与传统商超及其他电商平台形成差异化竞争。 从已曝光的内测页面信息来看，"百亿超市"的核心吸引力集中在优惠力度与商品丰富度两大维度。 平台推出周周领券活动，每周一00:00准 时开抢8折、8.5折等大额优惠券，覆盖水果蔬菜、坚果零食、乳饮冲调、母婴用品等多个生活核心场景。 资深零售专家张伟荣向《科创板日报》记者分析称，此次内测的"百亿超市"并非简单的商品品类扩充，而是承载了平台全场景消费覆盖的战 略意图，试图将在3C、美妆品类验证成功的补贴模式复制到商超领域。 在他看来，商超品类作为高频刚需的流量入口，水果 ...

Group 1 - Li Jiaqi's live streaming event "All Girls' Happy Market" successfully launched in Chengdu, attracting over 10,000 participants and featuring over 20 well-known brands [1] - The event is closely linked to Li Jiaqi's online New Year shopping festival, allowing consumers to experience products offline before purchasing online [1] - A lottery with no threshold for participation was set up, offering consumers a chance to win cash prizes [1] Group 2 - Taobao Flash Sale emphasizes the importance of fair competition in the market, adhering to laws such as the Anti-Monopoly Law and the Anti-Unfair Competition Law [3] - Mingming Henmang has initiated a pre-listing roadshow aiming to raise $400 to $500 million, significantly higher than previous estimates [3] - Watsons Group is progressing with its IPO plans in Hong Kong and London, with Goldman Sachs and UBS as underwriters [3] Group 3 - Tmall's report indicates that over 150,000 quality new merchants opened stores in the past year, with a record number of brands achieving over 100 million in sales in their first year [3] - The number of new brands achieving over 100 million in sales within three years reached 276, marking a significant increase [3] Group 4 - Xianyu has launched a new service called "Yuligou" for trading trendy toys, allowing sellers to set their own prices and providing historical transaction data to assist in decision-making [4] Group 5 - Pinduoduo is testing a new "Billion Supermarket" business model, focusing on limited-time discounts and a wide range of products [6] - The supermarket aims to attract users with significant discounts and a variety of product categories [6] Group 6 - Yonghui Supermarket has unveiled its 2026 New Year Festival strategy, featuring a supply system with 30 high-quality products and 120 major New Year items [7] - This marks Yonghui's first Spring Festival consumer season after expanding its store count to over 300 [7] Group 7 - The Dream Dragon ice cream company has launched nearly 30 new products in China, focusing on local market preferences and innovative flavors [9] - This is the company's first major product launch in China since its independent listing in December 2025 [9] Group 8 - Meituan Flash Sale has introduced a new round of national subsidies in Beijing, allowing consumers to receive discounts on electronic products [10] - The platform aims to enhance consumer engagement and boost sales for local electronic stores [10] Group 9 - The national business conference has outlined plans for 2026, focusing on boosting consumption and improving the commercial circulation system [11] - Major e-commerce platforms are adapting to new policies to enhance market coverage, including rural areas [11] Group 10 - Shanghai plans to open 40 new commercial projects in 2026, adding over 2.9 million square meters of retail space [12] - Key projects are expected to focus on innovative operations and diverse business formats [12] Group 11 - Former China Resources Beer chairman Hou Xiaohai has joined Charoen Pokphand Group as COO for the China region [13] - He will oversee market and marketing integration for various consumer products [13] Group 12 - Huiyuan Juice is facing a control dispute, with allegations of fund misappropriation exceeding 600 million yuan [13] - The company is taking legal action while ensuring product quality and maintaining consumer trust [13] Group 13 - Miao Ke Landuo has reported a positive impact from the temporary anti-subsidy measures on EU dairy products, enhancing its competitive position in the market [14] - The company is leveraging its supply chain advantages to capture market share from imported products [14] Group 14 - Domino's Pizza China has opened 307 new stores in 2025, expanding its reach to 60 cities [16] - The membership program has grown significantly, with 3.56 million members as of the end of 2025 [16] Group 15 - Cha Yan Yue Se is actively recruiting in Shanghai and Shenzhen, offering competitive salaries to attract talent for its creative studio [16] - The brand is focusing on expanding its presence in key markets, including South China [16] Group 16 - McDonald's plans to launch a new menu globally in 2026, featuring limited-time products and new beverages [16] - The initiative aims to celebrate anniversaries and attract customers with innovative offerings [16] Group 17 - Coca-Cola and Crocs have collaborated to launch a new line of shoes, featuring iconic branding elements [17] - The collection will be available for purchase starting January 13, priced at $70 [17] Group 18 - COMMUNE has submitted an IPO application to the Hong Kong Stock Exchange, with plans to expand its restaurant and bar operations significantly in the coming years [19] - The company aims to open 30 to 40 new locations in 2026, focusing on first and second-tier cities [19]

格隆汇1月12日｜据Tech星球，拼多多正在其App内测一项名为"百亿超市"的业务，该板块依托平台成 熟的百亿补贴体系，以限时限量发券、低价补贴为核心玩法，目前仅对部分随机筛选用户开放体验，可 以看出拼多多正在对商超零售领域进行布局。 ...