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2025年广东省“乐购小镇”(第三批)发布 12个特色镇街集中展现消费引力
Core Insights - The "Le Gou Town" initiative in Guangdong Province aims to promote consumption and cultural tourism through the establishment of specialized towns that showcase local industries and attractions [1][2] Group 1: Overview of "Le Gou Town" - The third batch of "Le Gou Town" includes 12 locations, each focusing on specific industries such as fashion, food, jewelry, and e-commerce [1] - Notable towns include Shenzhen's Cuizhu Street, known for its jewelry industry with over 6,000 enterprises and a daily foot traffic exceeding 10,000 [1] - Dongguan's Humen Town, recognized as a "Chinese Clothing City," boasts an annual sales figure exceeding 84 billion yuan [1] Group 2: Integration of Industry and Tourism - "Le Gou Town" is designed to integrate industry with consumption and cultural tourism, enhancing experiential scenarios for visitors [2] - The initiative leverages local specialties, such as Maoming's lychee production, to create unique tourism experiences, including the first lychee-themed open highway service area in the province [2] - The project is part of the "Yue Enjoy Warm Winter, Travel in Guangdong" campaign, aiming to elevate local economies through a cycle of shopping and tourism [2]
“广东购物地图”2.0版焕新上线 2025年广东省“乐购小镇”名单正式发布
Group 1 - The "Guangdong Shopping Map" 2.0 version has been launched, featuring nearly 30,000 stores participating in subsidy activities, enhancing consumer experience through new functionalities such as "trade-in" and "Guangdong quality products" stores [2][3] - The map allows consumers to easily access the nearest participating stores and integrates with platforms like WeChat and Cloud Flash Payment for a seamless coupon redemption process [2] - The "Le Gou Town" initiative aims to promote local economic development by highlighting unique shopping experiences and integrating tourism with shopping, thereby fostering a positive cycle of consumption and tourism [2][3] Group 2 - A total of 34 towns have been selected for the "Le Gou Town" initiative, categorized into industrial (12), agricultural (6), and commercial (16) towns, showcasing a diverse range of specialty consumer products [3] - Notable towns include Shenzhen's Huaqiangbei, known as the largest electronic product distribution center globally, and Foshan's Lecong, which has the world's largest furniture procurement center [4][5] - The initiative aims to enhance the local economy by creating immersive shopping experiences and integrating various services, such as transportation and hospitality, to attract both local and international consumers [4][5]