Group 1 - The core viewpoint of the article highlights the rise of "supermarket baking" as a new growth engine for retail brands, moving from a marginal presence to a central focus in the industry [1] - Major retail brands like Sam's Club and Hema are leveraging innovative products like mochi and durian mille-feuille to enhance their performance, while others like Yonghui and Wumart are exploring self-operated baking and factory collaborations [1] - The article raises questions about the transformation of the baking supply chain in new retail and the need for stable, standardized, yet innovative products for supermarkets [1] Group 2 - The "2025 Fresh Produce Grand Class" aims to address the challenges faced by the baking supply chain and provide new answers for the industry [1] - The event will feature discussions on various topics, including the operational strategies for baking areas, supply chain construction, and cost control, focusing on practical solutions rather than theoretical discussions [14] - The baking category is identified as a key area for structural growth within supermarkets, combining fresh attributes, ready-to-eat qualities, and emotional value [11][14] Group 3 - The event will host over 30 industry experts who are practical operators and creators of new models, providing insights into the growth potential of frozen baking in retail [10] - The forum is positioned as a resource connection platform, facilitating direct communication between baking factories and potential clients, which is crucial for business growth [8][17] - The discussions will emphasize the need to return to product fundamentals and reconstruct growth strategies, moving away from outdated retail models [9]

Core Insights - The connection between baking and supermarkets has become increasingly close, with new products like the green bean cake and Swiss roll gaining significant attention and sales [1][2] - Supermarkets are shifting focus from fresh produce to baked goods as a key differentiator in a competitive market [2][3] Industry Trends - In 2023, major supermarkets like Daitunfa upgraded their private labels to emphasize fresh and handmade products, leading to rapid sales growth [3] - The baking sector has seen explosive growth, with companies like Lihigh Foods reporting a revenue increase of 9.61% year-on-year, and a net profit surge of 266.94% [4][5] Market Dynamics - Traditional bakeries are struggling, with notable closures and declines in market share as supermarkets capture a larger portion of the baking market [5][6] - Supermarkets are leveraging competitive pricing and quality to attract consumers, with products priced significantly lower than specialty bakeries [7][9] Consumer Behavior - The rise of social media platforms like Xiaohongshu has amplified the visibility of popular baked goods, driving consumer interest and sales [17][19] - Supermarkets are utilizing creative marketing strategies to engage consumers, such as limited-time offers and themed products [19][21] Product Development - Successful baked goods often result from collaboration between supermarkets and suppliers, focusing on consumer preferences and market trends [20][21] - Innovations in product offerings, such as healthier ingredients and unique presentations, are becoming increasingly important in attracting consumers [21][22]