Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].

本干货选自 《亚洲咖啡西点》 a FFA TEN FER 饮茶之风在中国盛行了数千年, 醇香的茶配以精致的茶食, 既 可带来身心的放松,又能更好地体会茶的韵味。 中国茶点品类众多,搭配讲究,间流传着"甜配绿,酸配红,瓜 子配乌龙"的古话。即甜食搭配绿茶;酸味点心搭配红茶;咸味 果仁搭配乌龙茶。 绿茶口味清爽,略带苦涩,常会搭配口感清甜的茶食。绿茶中富 含儿茶素, 对抑制糖分吸收有显著作用, 同时也能有效促进脂 质代谢。绿豆糕、凤梨酥等清甜爽口的点心,与绿茶搭配既能中 和苦涩的茶味,又能缓解茶食的甜腻。但是茶食不能过甜,榴莲 酥这类味道较重的点心也不适合与绿茶搭配, 否则会盖过茶水 的清香,无法品尝出其风味。 红茶口味醇厚浓郁,搭配酸味的点心,会使人产生愉悦的酸甜 口感,并且酸味点心能很好地缓解喝完红茶后青涩的余味。柠 檬、猕猴桃等鲜果或一些果脯,都是红茶很好的搭档酸感泛起 时, 喝下一口茶汤, 解去酸味的同时激发出清甜的口感, 蒙绕在 舌尖的,是红茶醇香的余味。 milli 尽管在民间流传着这样的搭配方式, 但中国地域广阔, 人们的饮 食习惯也会有所差异, 表现在下午茶中, 但更主要是各地茶点的 差异。在南方 ...

中山市市场监督管理局食品监督抽检信息通告（2025年第21期） 中山市市场监督管理局组织对中山市范围内食品生产经营环节的六大类食品进行监督抽检，具体包括餐饮食品、糕点、粮食加工品、肉制品、食用农 产品和饮料，不合格样品5批次。检验依据按照《广东省食品安全监督抽检实施细则》执行。 欢迎广大消费者积极参与食品安全监督工作，关注每期食品抽检信息公布，如发现危害社会公众的食品及其违法行为，请及时拨打市市场监督管理局 举报投诉电话12345。 特此通告。 中山市市场监督管理局 2025年6月27日 | 食品监督抽检不合格信息表（2025年第21期） | 任 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | - ...

文｜降噪NoNoise 烘焙跟商超的联系从未如此紧密。 不久前一位IP上海的小红书用户发帖称买到了山姆新品绿豆糕，立刻引来各地网友分享情报：天津还没 有、厦门还没上、外高桥山姆有货已买……俨然勾勒出了一副山姆上新地图。 在此背景下，各大商超将目光瞄准了在开发上可以提供更多差异化的烘焙品类。 烘焙登上C位，效果也是立竿见影。 几天后，这款桂花酒酿绿豆糕登上微博热搜。 比绿豆糕更「出圈」的是瑞士卷。2019年，山姆瑞士卷推出后成为现象级单品，销售额占部分门店月营 业额的8%-10%，年销售额超过10亿元。随后山姆持续加码烘焙板块，在可颂、麻薯、蛋糕等多个品类 均有爆款在手。 另据《降噪NoNoise》从盒马了解到，在刚刚过去的草莓盒子销售季，这款单品销售额接近两亿元。盒 马从2020年探索自营烘焙模式以来，目前已有四款烘焙单品销售额破亿元，另有多款销售额超5000万的 产品。 胖东来的网红「大月饼」，据业内人士估计年销售额早已超两亿元。 胖 东来网红「大月饼」一度开启限购 过去生鲜是各大商超的核心引流品。像以生鲜起家的永辉，2001年首家门店生鲜经营面积就占到50%以 上，从2010年到2019年，生鲜品类在永辉 ...

近期，湖州市市场监督管理局组织抽检炒货食品及坚果制品、蛋制品、淀粉及淀粉制品、豆制品、糕点、罐头、酒类、冷冻饮品、粮食加工品、肉制品、食 用农产品、蔬菜制品、水果制品、速冻食品、糖果制品、饮料、调味品等17类食品153批次样品。根据食品安全国家标准检验和判定：抽样检验合格151批 次、不合格2批次。不合格项目涉及违规使用食品添加剂和产品质量不符合要求问题，具体情况通告如下： 一、违规使用食品添加剂 安吉孝丰月锋副食品商行销售的辣椒面，二氧化硫残留量不符合食品安全国家标准规定。 二、产品质量不符合要求 标称绍兴市酒乡红酒业有限公司生产的湖州龙溪街道惠购副食品商行（个体工商户）销售的五年陈酿特制花雕酒（黄酒），氨基酸态氮不符合产品明示标准 和质量要求。 对抽检中发现的不合格产品，湖州市市场监管局已责成安吉县、南太湖新区市场监管部门依法予以查处；督促食品经营环节有关单位立即采取下架等措施控 制风险。以上市场监管部门自通告发布之日起3个月内向湖州市市场监督管理局报告核查处置情况并向社会公布。 特此通告。 1.不合格项目说明-20250617 2.食品抽检不合格-20250617 3.食品抽检合格-20250617 湖 ...

食品监督抽检合格产品信息 2025年6月17日 食品监督抽检不合格产品信息 | 序 | 标称生 | 标称生 | 被抽样单位 | | 食 品 | 规 格 | 商 | 生产 | | | | 备 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 号 | 产企业 | 产企业 | 名称 | 被抽样单位地址 | 名 | 型 | 标 | 日期/ | 不合格项目║检验结果║标准值 | 分类 | 检验机构 | 注 | | | 名称 | 地址 | | | 称 | 号 | | 批号 | | | | | | 1 / | | / | 西安市阎良 区乐陶陶生 | 西安市阎良区凤凰路街道 | 桑 | / | / | 2025- | 脱氢乙酸及其钠盐(以脱氢乙酸计)║0.114g/kg║不 甜蜜素(以环己基氨基磺酸计)║0.138g/kg║ 得使用 | 食用 农产 | 西安市产品 质量监督检 | / | | | | | 鲜部 | 办凤凰北路 | 葚 | | | 05-07 | 不得使用 | 品 | 验院 | | | | | ...

Core Insights - The company has successfully launched a new line of medicinal bread products, which has gained popularity among consumers, particularly young people, due to its convenience and health benefits [1][2]. Group 1: Product Development - The medicinal bread concept was inspired by the need for convenient health food options for busy young individuals experiencing sub-health symptoms [1]. - The development process involved extensive experimentation with traditional Chinese medicine ingredients, referencing classic texts such as "Jin Kui Yao Lue" and "Ben Cao Gang Mu" to select appropriate herbs [1]. - The first batch of medicinal bread included ingredients like Codonopsis, Poria, and Angelica, which have been well-received in the market [2]. Group 2: Market Response - The medicinal bread has gained significant traction in Yangzhou, appealing especially to the younger demographic [2]. - The company has expanded its product offerings to include medicinal mung bean cakes, vitality teas, and light meals, all of which are in high demand [2]. Group 3: Cultural Impact - The initiative aims to increase public acceptance of medicinal foods and promote awareness of traditional Chinese medicine culture [3].

Group 1 - The core viewpoint of the articles highlights the successful economic performance of Jiande City in the first half of the year, driven by strategic initiatives in project attraction, foreign trade expansion, and consumer spending recovery [1][2][3] - Jiande City signed 26 projects worth over 100 million yuan from January to May, with 11 recognized as key projects by Hangzhou [1] - The city's foreign trade exports reached 2.974 billion yuan from January to April, with cross-border e-commerce transactions exceeding 129 million USD, reflecting a year-on-year growth of 7.2% [1][2] Group 2 - The Jiande City Business Bureau has implemented a "Five Chains and Six Versions" investment attraction system, resulting in 72 key projects currently under negotiation [2] - The city has established a collaborative mechanism among government, enterprises, and banks, revising foreign trade support policies and launching a "Double Hundred and Double Thousand" market expansion initiative [2] - Service outsourcing execution has seen explosive growth, reaching 23 million USD, a year-on-year increase of 14 times [2] Group 3 - Consumer spending in Jiande is steadily recovering, with total retail sales reaching 3.948 billion yuan, surpassing the provincial average growth rate [1][3] - The city successfully secured over 40 million yuan in national bond funds for commerce and conducted 48 safety inspections in the trade sector [3] - E-commerce initiatives have led to the establishment of a regional public brand "Yipin Jiande" and the introduction of a live-streaming talent subsidy policy [3]

抽检依据用GB 7099-2015《食品安全国家标准 糕点、面包》、GB 2760-2024《食品安全国家标准 食品添加剂使用标准》、GB 2762-2022《食品安全国家标 准 食品中污染物限量》、GB 31607-2021《食品安全国家标准 散装即食食品中致病菌限量》等相关法律法规及产品明示标准和指标的要求。 抽检项目包括理化项目、污染物限量、食品添加剂等指标。共抽检20批次产品。其中合格20批次、不合格0批次。 抽检产品合格信息见附表。 附表：合格产品信息 | 序 | 标称生产 | | | 被抽 | | | 生产 | 公 | 公 | | 任务 来源/ | 备 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 抽样编号 | | 标称生产企业地址 | 被抽样单位名称 | 样单 | 食品名称 | 规格型 | 日期/ | 分 告 | 告 | 承检机构 | | | | 号 | 企业名称 | | | 位所 | | 号 | 批号 | 类 号 | 日 | | 项目 | 注 | | | | | | 在市 ...

咸阳市市场监督管理局关于端午节令食品专项监督抽检情况的通告〔2025〕第4号 端午将至，为保障节日期间食品安全，咸阳市市场监督管理局组织对粽子、绿豆糕等端午节令性食品25批次样品进行了食品安全监督抽检，所检项目全部合 格。 特此通告。 咸阳市市场监督管理局 2025年6月5日 抽检合格产品信息 | 序 | | | 被抽样单位 | | | 生产日 | | 备 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 标称生产企业名称 号 | 标称生产企业地址 | 被抽样单位名称 | 所在省份 | 食品名称 | 规格型号 | 期-批号 | 检验机构 | 注 | | 1 陕西荣飞食品有限公 | 陕西省咸阳市杨凌示范区滨河东 | 咸阳市秦都区小芙帕芙 | | | | 2025- | 咸阳市食品药品 | | | 司 | 路4号 | 琳蛋糕店 | 陕西 | 红袍豆沙粽 | 100克/袋 | 04-20 | 检验检测中心 | | | 2 陕西荣飞食品有限公 | 陕西省咸阳市杨凌示范区滨河东 | 咸阳市秦都区小芙帕芙 | 陕西 | 轻甜玉米马蹄 | 100克/袋 ...