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零售商为什么都盯上了烘焙?
东京烘焙职业人· 2025-07-05 00:42
Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].
【书籍专题 · 亚洲咖啡西点 】全是干货!带你了解各国下午茶小知识
东京烘焙职业人· 2025-07-05 00:39
Group 1 - The article discusses the cultural significance and pairing of tea and snacks in China, highlighting traditional sayings about which snacks complement different types of tea [3][6]. - Green tea is noted for its refreshing taste and health benefits, particularly in inhibiting sugar absorption and promoting lipid metabolism, making it suitable to pair with sweet snacks like mung bean cake and pineapple cake [3][6]. - Red tea, with its rich flavor, pairs well with sour snacks, enhancing the overall taste experience and alleviating any astringency left after drinking [3][6]. - Oolong tea, being semi-fermented, is best enjoyed with savory snacks that preserve its aroma, while heavier snacks can be paired with black tea and Pu-erh tea, which help in digestion [6]. Group 2 - The article outlines the history of English afternoon tea, originating in the Victorian era, where it became a social event among the aristocracy [10][11]. - Afternoon tea is categorized into High tea and Low tea, with the former being a more casual standing affair for the working class, while the latter is a seated, elegant experience for the upper class [11]. - The traditional three-tiered serving structure of English afternoon tea is emphasized, with a specific order of consumption from savory to sweet [12][13]. - The atmosphere of afternoon tea is highlighted as an essential element, promoting social interaction and enjoyment [16]. Group 3 - French afternoon tea is characterized by its romantic and artistic approach to sweets, featuring classic pastries like macarons and éclairs paired with tea or coffee [20]. - Italian afternoon tea is described as casual and vibrant, focusing on strong coffee and rich chocolate desserts, reflecting the Italian culture's emphasis on flavor [24]. - Hong Kong's afternoon tea is noted for its casual and homely feel, with popular pairings like silky milk tea and pineapple buns, showcasing a blend of tradition and modernity [28].
广东省中山市市场监督管理局食品监督抽检信息通告(2025年第21期)
Core Points - The Zhongshan Market Supervision Administration conducted food safety inspections across six categories of food, resulting in five batches of non-compliant samples [2][3][4] - The inspections were based on the "Implementation Rules for Food Safety Supervision and Sampling Inspection in Guangdong Province" [2] Group 1: Inspection Results - Five batches of food samples were found to be non-compliant during the inspections [2] - The categories of food inspected included catering food, pastries, grain products, meat products, edible agricultural products, and beverages [2][3] - Specific non-compliance issues included the presence of harmful substances such as anionic synthetic detergents and excessive peroxide values in food products [2][4] Group 2: Consumer Engagement - The administration encourages consumers to participate in food safety supervision and report any harmful food products or illegal activities [2] - A hotline (12345) is provided for consumers to report issues related to food safety [2]
零售商为什么都盯上了烘焙?
Xin Lang Cai Jing· 2025-06-25 13:40
Core Insights - The connection between baking and supermarkets has become increasingly close, with new products like the green bean cake and Swiss roll gaining significant attention and sales [1][2] - Supermarkets are shifting focus from fresh produce to baked goods as a key differentiator in a competitive market [2][3] Industry Trends - In 2023, major supermarkets like Daitunfa upgraded their private labels to emphasize fresh and handmade products, leading to rapid sales growth [3] - The baking sector has seen explosive growth, with companies like Lihigh Foods reporting a revenue increase of 9.61% year-on-year, and a net profit surge of 266.94% [4][5] Market Dynamics - Traditional bakeries are struggling, with notable closures and declines in market share as supermarkets capture a larger portion of the baking market [5][6] - Supermarkets are leveraging competitive pricing and quality to attract consumers, with products priced significantly lower than specialty bakeries [7][9] Consumer Behavior - The rise of social media platforms like Xiaohongshu has amplified the visibility of popular baked goods, driving consumer interest and sales [17][19] - Supermarkets are utilizing creative marketing strategies to engage consumers, such as limited-time offers and themed products [19][21] Product Development - Successful baked goods often result from collaboration between supermarkets and suppliers, focusing on consumer preferences and market trends [20][21] - Innovations in product offerings, such as healthier ingredients and unique presentations, are becoming increasingly important in attracting consumers [21][22]
浙江省湖州市市场监督管理局食品安全监督抽检信息通告(2025年第10期)
Group 1 - The Huzhou Market Supervision Administration conducted a sampling inspection of 153 batches of food products across 17 categories, including nuts, egg products, and beverages, with 151 batches passing and 2 batches failing the safety standards [1][4][6] - The two non-compliant products were identified for violations related to the use of food additives and quality standards [2][5] - The specific violations included excessive sulfur dioxide residue in chili powder and non-compliance of amino acid nitrogen levels in a five-year aged flower carving wine [2][5] Group 2 - The Huzhou Market Supervision Administration has mandated local regulatory bodies to take legal action against the non-compliant products and to implement immediate risk control measures such as product recalls [2][3] - The local market supervision departments are required to report back on the investigation and handling of these issues within three months of the announcement [2][3]
西安市阎良区关于2025年第五期食品安全“你点我检”—“春夏食安”专题抽检情况的通告(2025年第6号)
Core Viewpoint - The Xi'an Yanliang District Market Supervision Administration conducted a food safety inspection as part of the 2025 fifth phase of the "You Choose, I Test" initiative, resulting in 45 food samples tested, with 42 passing and 3 failing [1]. Summary by Category Food Safety Inspection Results - A total of 45 food samples were tested, including categories such as agricultural products, condiments, pastries, edible oils, and restaurant foods [1]. - Out of the 45 samples, 42 were found to be compliant with safety standards, while 3 samples were deemed non-compliant [1]. Actions Taken - The Yanliang District Market Supervision Administration has initiated disposal actions for the non-compliant products and is handling violations according to legal procedures [1]. Non-Compliant Products - Specific non-compliant products included: - A sample from "Le Tao Tao Fresh Department" contained dehydroacetic acid and sodium salt exceeding the permissible limit [2]. - A sample from "Fat Fruit Town" was found to have sodium saccharin, which is prohibited [2]. - Another sample from "Ya Han Fruit Store" also contained dehydroacetic acid exceeding the allowed limit [2]. Compliant Products - Several compliant products were identified, including: - Blueberry products from "Le Tao Tao Fresh Department" [3]. - Soy sauce from "Good Housewife Food Co." [3]. - Various pastries and agricultural products from local producers [3][4].
安徽省宣城市宣州区2025年第六期食品抽检结果公告 (端午专项)
Group 1 - The announcement details the results of the sixth food safety inspection in Xuanzhou District for 2025, specifically targeting products related to the Dragon Boat Festival [2] - The inspection was conducted based on various national food safety standards, including GB 7099-2015, GB 2760-2024, GB 2762-2022, and GB 31607-2021 [4] - A total of 20 batches of food products were tested, all of which passed the inspection, resulting in a 100% compliance rate [4] Group 2 - The inspection covered various indicators, including physicochemical properties, contaminant limits, and food additive standards [4] - The report includes a detailed list of the compliant products, indicating the manufacturers and specific items tested [5]
陕西省咸阳市市场监督管理局关于端午节令食品专项监督抽检情况的通告〔2025〕第4号
Summary of Key Points Core Viewpoint - The Shaanxi Provincial Market Supervision Administration conducted a food safety inspection of 25 batches of traditional Dragon Boat Festival foods, including zongzi and mung bean cakes, and all tested items passed the safety standards [2]. Group 1: Inspection Results - A total of 25 batches of traditional foods were sampled for safety inspection [2]. - All inspected items were found to be compliant with food safety standards [2]. Group 2: Product Information - The inspection included various products such as: - Red robe bean paste zongzi (100g/bag) from Shaanxi Rongfei Food Co., Ltd. [2] - Five-grain eight-treasure zongzi (120g/bag) from Shaanxi Ziqi Food Group Co., Ltd. [2] - Honey date zongzi (100g/bag) from Tianshui New Flag Food Co., Ltd. [3] - Green bean cake (360g/bag) from Shaanxi Mairijin Food Co., Ltd. [3] - Multiple brands and types of zongzi and cakes were included in the inspection, ensuring a wide range of traditional foods were tested [2][3].
湖北省黄石市市场监督管理局食品安全监督抽检信息公告(2025年第5期)
Summary of Key Points Core Viewpoint The Huangshi Market Supervision Administration has conducted a food safety inspection, revealing that out of 293 food samples tested, 278 were qualified while 15 were found to be non-compliant, prompting immediate actions for product recall and investigation [3][4][5]. Inspection Details - A total of 293 food samples were inspected, covering 17 categories including grain products, edible oils, frozen foods, and more [3]. - The breakdown of the samples includes: - Grain products: 5 batches - Edible oils and fats: 24 batches - Pastries: 37 batches - Alcohol: 38 batches - Canned goods: 2 batches - Egg products: 7 batches - Meat products: 16 batches - Frozen foods: 1 batch - Snacks: 8 batches - Seasonings: 20 batches - Seafood: 15 batches - Starch and starch products: 13 batches - Vegetable products: 46 batches - Bean products: 9 batches - Honey products: 2 batches - Catering foods: 19 batches - Edible agricultural products: 31 batches [3][4]. Non-compliance Findings - Out of the 293 samples, 15 were non-compliant, with issues identified in various categories: - Pastries: 2 batches - Alcohol: 2 batches - Meat products: 2 batches - Seasonings: 4 batches - Edible agricultural products: 2 batches - Seafood: 2 batches - Catering foods: 1 batch - The non-compliance issues included the presence of harmful substances such as dehydroacetic acid and sodium salt, coliform bacteria, mold, alcohol content, peroxide value, lead, and sulfur dioxide residues [4][5]. Actions Taken - The Huangshi Market Supervision Administration has mandated immediate actions for the non-compliant products, including removal from shelves, recalls, and suspension of sales, along with further legal investigations [5].
黑龙江省集贤县市场监督管理局2025年第四期食品监督抽检信息公示
Summary of Key Points Core Viewpoint The report from the Jixian County Market Supervision Administration highlights the results of the fourth round of food safety inspections in 2025, indicating a high compliance rate for ordinary food products and a notable number of non-compliant agricultural products. Group 1: Inspection Results - A total of 213 batches of ordinary food were tested, with all 213 batches passing the inspection [2] - For agricultural products, 45 batches were tested, of which 42 passed and 3 were found to be non-compliant [2] Group 2: Non-compliant Products - The non-compliant agricultural products included: - Bananas from He Sheng Trading Company, with a pesticide residue of 0.086 mg/kg, exceeding the standard limit of 0.02 mg/kg [3] - Ginger from a local market, with a pesticide residue of 0.60 mg/kg, also above the acceptable limit of 0.2 mg/kg [3] - Another batch of bananas from a different vendor, showing a residue of 0.10 mg/kg, again exceeding the standard [3] Group 3: Compliance Standards - The inspections were conducted in accordance with the GB 2763-2021 national food safety standards, which set maximum residue limits for pesticides in food products [3][4] - The report emphasizes the importance of adhering to these standards to ensure food safety for consumers [2][3]