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利润下滑、门店收缩,餐饮企业“瘦身”中求新生
第一财经· 2025-07-20 08:12
Core Viewpoint - The restaurant industry in China is undergoing a "slimming" trend due to changes in consumer decision-making and price wars among delivery platforms, leading to reduced store numbers and lower average prices, with overall industry profits declining [1][2]. Group 1: Industry Challenges - The China Cuisine Association reports that the restaurant industry is facing "slowing revenue growth, declining profits, and intensified competition" in the first half of the year [6]. - National statistics show that in June 2025, national restaurant revenue was 470.8 billion yuan, a year-on-year growth of only 0.9%, while revenue from above-designated-size units decreased by 0.4% [5][6]. - For the first half of 2025, total restaurant revenue reached 27,480 billion yuan, with a year-on-year growth of 4.3%, while revenue from above-designated-size units grew by only 3.6% [5][6]. Group 2: Company Responses - Many companies are opting to "slim down" by reducing the number of stores; for instance, a hot pot chain has cut its average store price by 15% and reduced its profit margin from 50% to 35% [4][5]. - The hot pot chain has closed 5-6 stores this year, while other brands like Burger King China are also closing underperforming locations [7]. - Some brands are relocating from larger mall spaces to smaller kiosks to reduce costs, as rent on higher floors can be double that of lower levels [7]. Group 3: Strategic Adjustments - The industry is advised to return to the essence of ingredients, adopt light-asset operations, and pursue precise positioning to navigate challenges [2][8]. - Experts suggest that businesses should implement refined layouts to reduce costs and attract customers, with fast-food brands focusing on high-traffic areas while controlling rent-to-sales ratios [9]. - Light-asset projects are becoming more attractive to investors due to lower economic burdens and quicker market responses, while heavy-asset projects are viewed as less appealing in the current environment [10]. Group 4: Market Trends - There is a noticeable trend where brands emphasizing fresh ingredients are thriving, while pre-packaged food outlets are seeing a decline in customer traffic [11]. - The industry is encouraged to focus on quality and differentiation rather than relying solely on low prices to retain customers [11].
“离店100米也点外卖”,价格战下平台疯狂烧钱、餐饮企业赔本赚吆喝
第一财经· 2025-07-19 15:04
Core Viewpoint - The restaurant industry in China is undergoing a "slimming" trend due to changes in consumer decision-making and price wars among delivery platforms, leading to reduced store numbers and lower average prices, with overall industry profits declining [1][6]. Group 1: Industry Challenges - The China Cuisine Association reports a slowdown in revenue growth, profit decline, and intensified competition in the restaurant sector during the first half of the year [6]. - National statistics show that in June 2025, national restaurant revenue was 470.8 billion yuan, a year-on-year increase of only 0.9%, while revenue from above-designated size units decreased by 0.4% [5][6]. - For the first half of 2025, total restaurant revenue reached 27,480 billion yuan, a year-on-year growth of 4.3%, but the growth rate for above-designated size units was only 3.6%, indicating significant challenges for larger enterprises [5][6]. Group 2: Brand Adjustments - Many brands are responding to market pressures by reducing the number of stores; for instance, a hot pot chain has cut its average store price by 15% and reduced its profit margin from 50% to 35% [4][5]. - Some brands are closing underperforming locations while others are downsizing their store formats to reduce costs, such as moving from higher floors in malls to lower-cost locations [7][12]. Group 3: Impact of Delivery Platforms - The ongoing price war among delivery platforms is significantly affecting the restaurant industry, with many consumers opting for cheaper delivery options over dining in, which is eroding traditional pricing structures [8][9]. - High subsidies from delivery platforms are leading to a situation where restaurants face high operational costs while competing on price, resulting in a "no profit" scenario for many [9][10]. Group 4: Strategic Shifts - The industry is encouraged to return to the essence of food, adopt lighter asset operations, and focus on precise positioning to navigate current challenges [2][11]. - Experts suggest that restaurants should implement refined strategies to reduce costs and enhance efficiency, such as optimizing store locations and adopting smaller formats [12]. - There is a growing trend towards "light asset" projects that require lower initial investments and offer quicker returns, making them more attractive in the current market environment [13].
半年盘点 | 利润下滑、门店收缩,餐饮企业“瘦身”中求新生
Di Yi Cai Jing· 2025-07-19 14:29
Core Insights - The restaurant industry is undergoing a "slimming" trend due to changes in consumer decision-making and price wars among delivery platforms, leading to reduced store numbers and average prices, with overall industry profits declining [1][4][5] Industry Performance - The China Cuisine Association reports a slowdown in revenue growth, profit decline, and intensified competition in the restaurant sector during the first half of the year [1][4] - National statistics show that in June 2025, national restaurant revenue was 470.8 billion yuan, a year-on-year increase of only 0.9%, while revenue from above-designated-size units decreased by 0.4% [4] - For the first half of 2025, total restaurant revenue reached 27,480 billion yuan, with a year-on-year growth of 4.3%, while revenue from above-designated-size units grew by 3.6% [4] Company Strategies - Many companies are opting for "slimming" strategies, reducing the number of stores; for instance, a hot pot chain has cut its average store price by 15% and reduced its gross profit margin from 50% to 35% [3][5] - Some brands are closing underperforming stores while others are relocating to smaller spaces to reduce costs, with examples including the closure of several stores by a hot pot chain and adjustments by Burger King China [5][6] Operational Adjustments - The industry is shifting towards lighter operations, focusing on essential ingredients and precise positioning to navigate challenges [1][6] - Experts suggest that businesses should adopt refined layouts to reduce costs and attract customers, with strategies like small-format stores and flexible rental agreements [6][7] - The trend towards "small eats" and light-asset projects is gaining traction, as they require lower initial investments and offer quicker market responses [7] Market Trends - There is a noticeable decline in foot traffic for pre-made meal stores, while brands emphasizing fresh ingredients are experiencing growth [7] - The industry is encouraged to focus on quality and differentiation rather than relying solely on low-price promotions to retain customers [7]