但小红书的出局也侧面证明了，到店团购业务的丰饶之下，是深深的履约沼泽，想要入局，就必须一步 步用补贴、算法和地推浇筑出坚实的地基。 大蛋糕的诱惑 到店酒旅是一个高成长、高利润率的业务。 今年国庆之前，在外卖战场的硝烟之外，大厂们几乎是同时加大了对到店市场的争夺。 高德率先推出"扫街榜"；美团则联合百度地图、携程火速迎战，上线"AI去·榜中榜"。内容平台也在悄 然布局，抖音生活服务发布了"心动榜"，覆盖餐饮和酒旅两大领域；小红书则在三城推出"小红卡"，持 卡用户可享受 "精选门店推荐"、"全店通用折扣"等权益。 仅仅三个月，第一个被淘汰的选手已经出现了。12月8日，小红书官宣旗下本地生活会员产品"小红 卡"试运营暂停。小红书团队在公告里解释，"小红卡准备不足，未能满足用户对本地生活丰富性和便捷 性的核心需求。" 从诞生之日起，本地生活就是百战之地。一方面，这里有着丰厚的利润，美团就是最好的证明；另一方 面，这里是为数不多的还能找到增长的市场。据艾瑞咨询数据，2025年国内本地生活服务市场规模有望 增至35.3万亿元，线上渗透率来到30.8%。 团购的本质是服务业线上化来实现更高效的人货匹配，赚的钱是商家的营销费 ...

Core Insights - The survival of small liquor stores relies heavily on established relationships and resource management, with significant sales often coming from loyal customers and large orders during holidays [1][3] - The liquor retail industry benefits from new sales channels such as group purchases and private platforms, allowing for quicker delivery and increased revenue opportunities [1] - The value of tobacco licenses has increased significantly, with some being valued at tens of thousands, highlighting their importance as a competitive advantage in the industry [3] Revenue Generation - Liquor stores generate income through resource monetization, with brand partnerships providing advertising space that can yield additional revenue [3] - The appreciation of certain liquor and tea products has led to substantial profit margins, with prices for items like 2018 Moutai rising from 1,800 to over 3,000, and ancient tree tea prices skyrocketing from 3,000 to nearly 10,000 [3] Industry Dynamics - Despite low daily foot traffic, liquor stores maintain profitability through strategic relationships and the ability to secure large orders from regular clients [1][5] - The combination of traditional sales methods and modern digital channels is reshaping the operational landscape for liquor retailers, enhancing their ability to compete and thrive [1]