前两年的流行季，曾出现过一些进口抗流感特效药短缺、价格上涨的情况，值得关注的是，今年以来，多款国产抗流感创新药获批上市，有评论甚至认 为，2025年是"国产流感创新药元年"。这些药品的出现，能缓解流感流行季公众对于药品的更多需求吗？国产创新药如何更好地破局？ 晚上9点多，北京一家连锁大药房内，一位妈妈正在给8岁的孩子挑选抗流感特效药。 货架上，两款进口抗流感特效药旁，还有多款国产药。 某网上购药平台工作人员向中国之声介绍，11月以来甲乙流特效药订单量增长超1倍。东北、华北及南方部分城市需求增幅显著。具体城市表现来看， 哈尔滨、沈阳、呼和浩特、太原、西安等北方城市订单量增幅超150%；南方城市里，成都、重庆需求较为突出，订单量增幅超1倍。山西某医药公司工作人 员康涛接受采访时介绍，从公司采购数据表现来看，10 月中旬开始，感冒、退热药的采购量是其他月份的两至三倍。他说："一定会保证大家用药，老百姓 肯定能买到。" 北京一家连锁大药房内，一位妈妈正在给8岁的孩子挑选抗流感特效药（记者周益帆 摄） 央广网北京11月19日消息（总台中国之声记者周益帆）据中央广播电视总台中国之声报道，伴随着秋冬换季降温，全国整体进入流 ...

Core Insights - The article highlights the rise of domestic innovative flu medications in China, marking 2025 as a significant year for the industry, with a notable increase in flu activity reported in southern and northern provinces [1][2]. Group 1: Market Developments - A total of 347 flu-like outbreak cases were reported nationwide as of November 2, 2025, indicating a growing demand for flu medications [1]. - Several domestic innovative flu drugs have been approved this year, including "Yisuda" (Marshularsavir Tablets) and "Anruiwei" (Angladiwe Tablets), which were launched in March and May respectively [1][2]. - The innovative drug "Makexiluo Savir Tablets" was approved in July through a collaboration between Hubei Jichuan Pharmaceutical and Nanjing Zhengxiang Pharmaceutical [2]. Group 2: Industry Trends - Domestic pharmaceutical companies are actively enhancing awareness among healthcare professionals and the public regarding the characteristics of their products, indicating progress in commercialization [2]. - The market share of imported flu medications, particularly Oseltamivir, which previously dominated with over 80%, is expected to be challenged by the new domestic offerings [2][4]. Group 3: Policy Support - The development of domestic innovative drugs is supported by government policies, including measures from the National Healthcare Security Administration and the National Health Commission aimed at promoting high-quality development of innovative drugs [3]. - The policies focus on increasing support for R&D, facilitating access to basic medical insurance, and enhancing clinical application and payment capabilities for innovative drugs [3]. Group 4: Future Outlook - There is a strong intention among domestic innovative flu drug manufacturers to enter the medical insurance system, which could lead to price reductions if negotiations are successful [4]. - The rapid development of innovative flu medications is seen as a significant step for China's pharmaceutical industry, which is also expanding into other therapeutic areas such as oncology and infectious diseases [4].