"以前只懂种石榴，现在知道闲钱买国债又稳又划算。"攀枝花大田镇种植户杨大哥手握国债凭证， 笑得格外朴实。 2025年以来，中国人民银行攀枝花市分行以国债下乡为抓手，聚焦石榴产业主产区大田镇，推动金 融资源精准对接特色产业乡镇，打造了"产业经营+财产增值"的富民新路。 作为当地特色支柱产业，石榴种植是大田镇农户的主要收入来源。但长期以来，农户闲置资金缺乏 安全稳健的理财渠道。为此，中国人民银行攀枝花市分行锚定乡村振兴金融服务升级目标，精准聚焦这 一需求痛点，指导推动邮储银行攀枝花市分行将国债服务嵌入特色产业生态。依托攀枝花市邮政公司多 年服务农户积累的信誉基础，邮储银行在大田邮政支局设置宣传阵地，组建专班开展"靶向服务"——到 田间地头，趁农户歇脚间隙算清国债收益；在村委会门口开设"国债小课堂"，用"一万元存一年多赚多 少"的实在对比，讲清国债优势；农闲时的坝坝会上，集中答疑扫清参与顾虑，还为行动不便的老年农 户提供从意向登记到手机银行操作的全流程上门指导，打通金融惠民"最后一公里"。 精准服务换来了农户的积极响应，今年9月国债首发日，邮储银行土城街营业所提前开门，专班携 移动设备在农贸市场、石榴合作社设点服务 ...

中国人民银行湘西州分行通过"示范引领+机制激励"的双轮驱动，推动国债下乡工作取得显著成 效。一方面，依托邮储银行永顺县万坪镇支行成功创建省级首批国债下乡示范点，形成可复制、可推广 的典型经验；另一方面，联合州总工会、州财政局等部门建立激励体系，为承销机构搭建展示服务水 平、践行社会责任的平台，有效引导金融资源向乡村集聚。在这一模式的推动下，全州国债下乡工作实 现质效双升：不仅出现单网点销售超百万的亮眼成绩，更推动19个偏远乡镇实现国债销售"零的突破"， 最终达成92个乡镇网点全覆盖，切实将金融服务延伸至"最后一公里"。 中国人民银行湘西州分行还强化跨部门协同与信息共享，积极构建国债"发行—承销—服务"一体化 工作格局。发行前，通过组织联席会谈，全面评估各承销机构的销售情况与服务需求，并针对额度分 配、适老化服务等关键环节提前部署。同时，通过优化网点布局、拓展宣传渠道、升级服务模式等举 措，有效保障了国债资源向乡村地区的精准供给与服务全覆盖。 如今，在湘西的青山绿水间，"投资国债、利国利民"已成为新时尚。这条兼具安全性与普惠性的金 融通道，正在为武陵山区的乡村振兴注入源源不断的金融活水。 责任编辑：袁浩 "一棒 ...

Core Insights - The issuance of the 2025 savings bonds (certificate type) seventh and eighth phases was successfully conducted from October 10 to 19, with total sales reaching 741 million yuan, a year-on-year increase of 29.5% [1] - The total sales of the 2025 national bonds in Hunan province have reached 2.542 billion yuan as of October 19 [1] Group 1: Sales Performance - A total of 19 underwriting institutions in Hunan sold 741 million yuan of the two bond phases during the issuance period, marking a 29.5% increase compared to the previous year [1] - The sales volume of national bonds in rural areas has reached 2.542 billion yuan, indicating strong demand [1] Group 2: Demographic Insights - The sales growth for new citizens and rural residents was significant, with increases of 67.2% and 59.5% respectively [1] - The proportion of rural bond sales in total sales has risen to 29.6%, an increase of 7.7 percentage points from the same period last year [1] Group 3: Service Enhancements - Hunan province has established 268 "National Bond Service Stations" covering 247 townships, creating a regular service framework for bond sales in rural areas [1] - A bond service network map has been launched, marking 4,955 service points and 94 redemption points on major mapping platforms, addressing accessibility issues for farmers [1] - From January to September, the province processed 1,081 reminders for bond redemption, totaling 160 million yuan [1]

Core Insights - The People's Bank of China in Luliang is actively promoting the sale of government bonds in rural areas to enhance financial accessibility and support rural revitalization efforts [1][2][3] Group 1: Sales Performance - In the first half of the year, Luliang City sold a total of 388 million yuan in savings bonds, representing a year-on-year increase of 14.63% [1] - Sales in towns and below reached 175 million yuan, showing a significant year-on-year growth of 39.25%, with rural sales accounting for 42.53% of total sales, an increase of 5.44 percentage points compared to the previous year [1] Group 2: Management and Training Initiatives - The People's Bank of China in Luliang has implemented a comprehensive management strategy for government bonds, including participation in video conferences for bond issuance and on-site inspections of local institutions [1][2] - Specialized training for underwriting institution staff has been conducted to improve the operational standards and efficiency of bond sales in rural areas [2] Group 3: Community Engagement and Promotion - Various banks, including Agricultural Bank and Industrial and Commercial Bank, have initiated community-based programs to educate rural residents about government bonds, including setting up dedicated service points and conducting financial literacy classes [3] - Innovative promotional activities, such as using local dialect videos and face-to-face consultations, have been employed to enhance awareness and participation in government bond investments among rural residents [3]

Core Insights - The article highlights the increasing public engagement and awareness regarding government bonds, particularly in rural areas, facilitated by the efforts of the People's Bank of China in Xiangtan City [1][2] Group 1: Government Bond Promotion - The People's Bank of China in Xiangtan has been actively promoting government bonds through various initiatives, including a "Rural Bond Promotion Season" that has reached over 100,000 views [2] - The bank has collaborated with local media to create a dedicated column titled "Government Bonds Benefit Agriculture and People," enhancing public knowledge about bonds [2] - Interactive activities, such as a quiz on savings bonds, attracted over 1,500 participants, showcasing effective public engagement strategies [2] Group 2: Service Accessibility - To address service accessibility in rural areas, the bank developed an electronic map marking 264 bond purchase points and 5 redemption locations, improving investor access [2] - The introduction of the "Rural Bond Direct Bus" service aims to provide comprehensive support throughout the bond purchasing process, ensuring that citizens receive assistance at every stage [2] - In 2025, the total sales of government bonds in Xiangtan reached 129 million yuan, reflecting a year-on-year growth of 1.4%, with county and township sales increasing by 16.1% [2]

Core Viewpoint - The People's Bank of China and the Ministry of Agriculture and Rural Affairs have jointly issued guidelines to enhance financial services in rural areas, aiming to promote comprehensive rural revitalization [1] Group 1: Financial Service Enhancement - The guidelines propose to improve the level of basic financial services in rural areas [1] - There will be an optimization of the layout of rural financial outlets and regular financial literacy promotion activities to enhance the financial literacy of rural residents [1] - Measures will be taken to strengthen the prevention of telecom network fraud, combat illegal fundraising, and promote anti-counterfeit currency awareness to protect the financial consumer rights in rural areas [1] Group 2: Credit System and Information Sharing - The guidelines emphasize the deepening of the rural credit system construction and the strengthening of agricultural credit information collection and sharing [1] - There will be an expansion of the application scenarios for the national small and micro-enterprise funding flow credit information sharing platform [1] Group 3: Payment Services and National Debt - The guidelines aim to optimize services for farmers' withdrawals and enhance the application of emerging payment methods such as mobile payments, guiding mobile payment penetration into rural areas [1] - There is an active push for national debt to reach rural areas, with a focus on continuously improving the convenience of purchasing savings bonds in rural regions [1]

Core Insights - The People's Bank of China Alxa League Branch is implementing innovative strategies to promote national debt policies in rural and pastoral areas, focusing on regions like Ejin Banner, which face challenges such as vast geography, sparse population, and high communication costs [1][2]. Group 1: Promotion Strategies - The Alxa League Branch has introduced a mobile financial classroom using postal vehicles to deliver national debt promotional materials alongside regular deliveries, effectively reaching remote pastoral communities [2]. - A WeChat mini-program named "Convenient Debt Purchase Service Station" has been launched to facilitate national debt transactions, allowing users to access information on issuance announcements and purchase locations easily [3]. - The branch has organized multiple outreach activities in markets and pastoral areas, distributing over 600 informational materials and reaching more than 500 individuals to enhance financial literacy among farmers and herders [3]. Group 2: Service Infrastructure - A three-tier service system has been established, involving coordination between leadership groups, underwriting institutions, and community service stations to improve the quality and efficiency of national debt services [4]. - A total of 40 outlets from five underwriting institutions are engaged in national debt sales, with 12 community service stations set up to provide comprehensive services, ensuring coverage in remote pastoral areas [4]. Group 3: Security and Awareness - The collaboration between police and the bank has led to the establishment of a national debt promotion contact point in remote areas, integrating financial education with anti-fraud awareness [5][6]. - This partnership aims to enhance the financial security awareness of pastoral communities, helping them distinguish between legitimate investment products and potential scams [6].