在便民服务方面，全省已建立"国债下乡服务站"268个，覆盖247个乡镇，形成了常态化国债下乡服务格 局。同时，推出国债服务网点地图，在高德与百度地图上标注全省储蓄国债服务网点4955个、各类兑付 点94个，有效解决了农民群众"到哪买、在哪兑"的问题。在权益保障方面，1-9月全省共办理到期提醒 兑付1081笔、金额1.6亿元。 长沙晚报掌上长沙10月29日讯（全媒体记者 范宏欢 实习生 黄春华）今日，记者从中国人民银行湖南省 分行举行的2025年三季度金融运行形势新闻发布会上获悉，2025年储蓄国债（凭证式）第七期和第八期 于10月10日至19日顺利发行。发行期内，湖南辖内19家承销机构累计销售两期国债7.41亿元，同比增长 29.5%。截至10月19日，全省2025年国债下乡销量已达25.42亿元。 据介绍，通过优化便民服务、开展提醒兑付、深入农村宣传等一系列举措，国债下乡等相关工作取得显 著成效。其中，新市民和乡镇居民购债销量同比增幅分别达67.2%和59.5%。国债下乡销量占总销量的 比重提升至29.6%，较上年同期提高7.7个百分点。 ...

Core Insights - The People's Bank of China in Luliang is actively promoting the sale of government bonds in rural areas to enhance financial accessibility and support rural revitalization efforts [1][2][3] Group 1: Sales Performance - In the first half of the year, Luliang City sold a total of 388 million yuan in savings bonds, representing a year-on-year increase of 14.63% [1] - Sales in towns and below reached 175 million yuan, showing a significant year-on-year growth of 39.25%, with rural sales accounting for 42.53% of total sales, an increase of 5.44 percentage points compared to the previous year [1] Group 2: Management and Training Initiatives - The People's Bank of China in Luliang has implemented a comprehensive management strategy for government bonds, including participation in video conferences for bond issuance and on-site inspections of local institutions [1][2] - Specialized training for underwriting institution staff has been conducted to improve the operational standards and efficiency of bond sales in rural areas [2] Group 3: Community Engagement and Promotion - Various banks, including Agricultural Bank and Industrial and Commercial Bank, have initiated community-based programs to educate rural residents about government bonds, including setting up dedicated service points and conducting financial literacy classes [3] - Innovative promotional activities, such as using local dialect videos and face-to-face consultations, have been employed to enhance awareness and participation in government bond investments among rural residents [3]

该行积极开展国债下乡"宣传季"系列活动，联合当地主流媒体开设"国债下乡 惠农利民"专栏，相 关信息累计浏览量超10万人次。依托政府官方平台开展储蓄国债知识有奖答题活动，吸引到1500余名市 民踊跃参与，通过互动式科普全方位宣传国债知识。同时，通过部分承销银行的智能终端搭建"移动宣 传站"，在全辖3个县（市）45个乡镇滚动播放国债宣传海报，实现国债宣传全覆盖。 "真没想到你们一直记挂着我要买国债的事，太感谢了。"在拿到国债收款凭证的那一刻，湖南省湘 潭市市民邱大姐的眼中泛起了泪光，在电话里不停地对中国人民银行湘潭市分行工作人员表示感谢。 2025年年初，邱大姐的弟弟在工地意外重伤后瘫痪，工地的赔偿金成为维系其后续生活的希望。如 何让这笔"救命钱"安全保值？一次国债下乡宣传让邱大姐有了答案，在她心中，国债是国家信用背书的 理财方式，安全可靠，是守护弟弟未来的"定心丸"。 2025年第一期和第二期储蓄国债（凭证式）发行公告发布后，在中国人民银行湘潭市分行和工商银 行湘潭分行工作人员的细致协助下，邱大姐如愿购买到了一笔五年期储蓄国债。"从咨询到购买，全程 有人帮、有人管，让我真切感受到了金融服务的温度。"邱大姐感慨道 ...

Core Viewpoint - The People's Bank of China and the Ministry of Agriculture and Rural Affairs have jointly issued guidelines to enhance financial services in rural areas, aiming to promote comprehensive rural revitalization [1] Group 1: Financial Service Enhancement - The guidelines propose to improve the level of basic financial services in rural areas [1] - There will be an optimization of the layout of rural financial outlets and regular financial literacy promotion activities to enhance the financial literacy of rural residents [1] - Measures will be taken to strengthen the prevention of telecom network fraud, combat illegal fundraising, and promote anti-counterfeit currency awareness to protect the financial consumer rights in rural areas [1] Group 2: Credit System and Information Sharing - The guidelines emphasize the deepening of the rural credit system construction and the strengthening of agricultural credit information collection and sharing [1] - There will be an expansion of the application scenarios for the national small and micro-enterprise funding flow credit information sharing platform [1] Group 3: Payment Services and National Debt - The guidelines aim to optimize services for farmers' withdrawals and enhance the application of emerging payment methods such as mobile payments, guiding mobile payment penetration into rural areas [1] - There is an active push for national debt to reach rural areas, with a focus on continuously improving the convenience of purchasing savings bonds in rural regions [1]

Core Insights - The People's Bank of China Alxa League Branch is implementing innovative strategies to promote national debt policies in rural and pastoral areas, focusing on regions like Ejin Banner, which face challenges such as vast geography, sparse population, and high communication costs [1][2]. Group 1: Promotion Strategies - The Alxa League Branch has introduced a mobile financial classroom using postal vehicles to deliver national debt promotional materials alongside regular deliveries, effectively reaching remote pastoral communities [2]. - A WeChat mini-program named "Convenient Debt Purchase Service Station" has been launched to facilitate national debt transactions, allowing users to access information on issuance announcements and purchase locations easily [3]. - The branch has organized multiple outreach activities in markets and pastoral areas, distributing over 600 informational materials and reaching more than 500 individuals to enhance financial literacy among farmers and herders [3]. Group 2: Service Infrastructure - A three-tier service system has been established, involving coordination between leadership groups, underwriting institutions, and community service stations to improve the quality and efficiency of national debt services [4]. - A total of 40 outlets from five underwriting institutions are engaged in national debt sales, with 12 community service stations set up to provide comprehensive services, ensuring coverage in remote pastoral areas [4]. Group 3: Security and Awareness - The collaboration between police and the bank has led to the establishment of a national debt promotion contact point in remote areas, integrating financial education with anti-fraud awareness [5][6]. - This partnership aims to enhance the financial security awareness of pastoral communities, helping them distinguish between legitimate investment products and potential scams [6].