场景化金融服务
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广发银行场景化服务为全球客商打造便捷金融体验
Xin Hua Wang· 2025-10-29 02:14
Core Insights - The Canton Fair serves as a significant platform for global trade, enhancing the integration of commerce and tourism in Guangzhou, with Guangfa Credit Card providing tailored financial services to facilitate a seamless experience for international exhibitors and visitors [1] Group 1: Consumer Service Diversification - During the Canton Fair, a music and food festival titled "Taste Guangzhou" will be held to showcase the modern charm of local cuisine to global guests [2] - Guangfa Credit Card has extended its discount services to various local dining and shopping areas around the fair, allowing cardholders to enjoy promotions at popular restaurants and shopping districts [2][3] - Promotions such as "Super Guangfa Day" and "Friday 50% Off" are available at numerous classic Cantonese dining establishments, enabling guests to savor local delicacies at reduced prices [2] Group 2: Travel and Accommodation Services - Guangfa Credit Card has established a "Credit Card + Travel" service system, collaborating with major airlines to offer co-branded cards that allow customers to redeem points for flight miles and enjoy various travel benefits [3] - Cardholders can receive discounts on hotel bookings and enjoy exclusive access to airport lounges and high-speed rail services, enhancing the travel experience for exhibitors [3] Group 3: Cross-Border Payment Solutions - With the influx of international exhibitors, there is an increased demand for convenient foreign card payment options, prompting Guangfa Credit Card to enhance its payment services in collaboration with China UnionPay [4] - The introduction of a unified gateway for payment processing allows foreign guests to use their familiar e-wallets through Guangfa's aggregated QR code system, facilitating smooth transactions without additional registration [4] - This initiative not only addresses payment challenges for foreign exhibitors but also contributes to creating a more international business environment in Guangzhou [4] Group 4: Overall Service Experience - Guangfa Credit Card's comprehensive services cater to exhibitors throughout their participation in the fair, from dining and travel to payment solutions, ensuring a convenient experience [5] - The initiatives aim to provide thoughtful services that allow exhibitors to focus on networking and business development while stimulating domestic market activity and consumption [5]
上半年场景化金融交易突破12亿元
Qi Lu Wan Bao· 2025-08-21 23:03
Core Insights - The article highlights the proactive measures taken by Dezhou Bank to enhance payment services and financial solutions tailored to the needs of the community, particularly in the context of digital transformation [1][2][3] Group 1: Payment Services and Innovations - Dezhou Bank has focused on developing scenario-based financial services that are closely related to people's daily lives, achieving 1.5962 million scenario-based financial transactions in the first half of 2025, a year-on-year increase of 31.14%, with transaction amounts exceeding 1.2 billion yuan [1] - The bank has implemented a comprehensive payment system for a local heating company, integrating offline outlets, online mini-programs, and handheld devices, which has improved payment efficiency by over 60% [1] - The bank's "Supply Chain Settlement Service System" has been customized for a pharmaceutical chain, enabling real-time reconciliation, automatic clearing, and fund monitoring, thereby enhancing financial management and operational efficiency [2] Group 2: Education Sector Initiatives - Dezhou Bank has developed a "Private Kindergarten Fund Supervision System" that ensures the safety of deposited funds and supports flexible release modes, which was recognized as an excellent case of digital financial and technological innovation [2] - The bank has established a comprehensive payment and fund supervision platform for private kindergartens, allowing for transparent monitoring of funds and facilitating convenient online payments for parents [3] - The integration of financial services with educational supervision marks a significant breakthrough for Dezhou Bank in the field of scenario finance, providing replicable innovative management experiences for the industry [3] Group 3: Future Directions - Dezhou Bank aims to continue its commitment to the "Finance for the People" philosophy, deepening the construction of scenario ecosystems to inject continuous financial momentum into local economic development [3]