近日，市场监管总局组织起草了《外卖平台服务管理基本要求（征求意见稿）》，向社会公开征求意 见。征求意见稿聚焦当前外卖平台服务中的痛点，针对"内卷式"竞争、平台收费不透明不合理、"幽灵 外卖"屡禁不止、配送员权益保障不足等社会关切问题形成标准条款。今年以来，外卖平台企业为争夺 即时零售流量入口，反复发起"百亿补贴""大额神券"等外卖大额补贴活动，一定程度上加剧了餐饮市 场"内卷"。接下来，相关部门应根据反馈情况完善征求意见稿，制定清晰的实施细则与违规处罚办法， 引导商家依法合规经营，保护消费者和平台合法权益。利用大数据等技术手段加强常态化监管，推动行 业公平、有序、可持续发展，提升消费者信任度与行业整体形象。 （文章来源：经济日报） ...

市场监管总局发布《外卖平台服务管理基本要求(征求意见稿)》，征求意见稿明确限定外卖平台向商户的收费项目，不得随意新设收费项目。新规从公示 方式、公示内容、结算明细、推广效果等方面对平台收费作出细化规定，防止不透明收费现象。 监管部门推出外卖平台新规，美团和京东股价应声上涨。 9月24日，市场监管总局发布《外卖平台服务管理基本要求(征求意见稿)》，旨在规范平台收费、促销行为等关键问题，引导平台企业公开有序竞争。 新规要求平台按照合理匹配原则，科学设定技术服务费、配送服务费和推广服务费。平台需建立技术服务费下调机制，逐步降低基础佣金，特别是对中 小微商户要制定费用减免等扶持措施。 遏制"裹挟式"竞争乱象 据央视新闻援引专家分析，今年以来，外卖平台围绕抢夺用户流量、夯实配送能力开展"补贴大战"，很多商户被迫卷入其中，出现转嫁补贴成本、挤压 商户合理利润空间等现象。 征求意见稿重点规范平台和商户价格促销行为，明确要求平台价格促销成本不应变相或直接要求商户进行分摊。新规明确禁止平台强制或变相强制商户 开展价格促销，或干预商户促销力度。 专家介绍，新规限定平台向商户的收费项目，禁止平台强制商户分摊促销成本，并要求建立技术 ...

Core Viewpoint - The new regulations introduced by the market regulatory authority aim to standardize the service management of food delivery platforms, addressing issues such as platform fees and promotional practices, thereby promoting fair competition among platform companies [1][4]. Group 1: Regulatory Changes - The new draft regulations limit the fees that delivery platforms can charge merchants, prohibiting platforms from forcing merchants to share promotional costs and requiring the establishment of a mechanism to reduce technical service fees [1][5]. - The regulations emphasize transparency in platform fees, detailing requirements for publicizing fee structures and preventing opaque charging practices [5]. - The introduction of these regulations marks a formal response to the chaotic competition in the food delivery industry, which has intensified since the summer of this year [4][6]. Group 2: Impact on Merchants - The regulations aim to alleviate the financial burden on merchants, who have been pressured into aggressive promotional strategies due to competition among platforms [6]. - The draft explicitly prohibits platforms from mandating or indirectly coercing merchants into participating in price promotions, which could further protect merchants' profit margins [6]. Group 3: Consumer and Food Safety - The regulations address issues such as "ghost kitchens," requiring merchants to provide valid business licenses and undergo thorough verification processes to ensure food safety [7]. - A new mechanism for order management will be implemented to prevent "order overload" situations, enhancing consumer experience and safety [7]. Group 4: Delivery Personnel Rights - The draft regulations focus on the rights of delivery personnel, mandating fair compensation and reasonable working hours to prevent overwork and health risks [8]. - Platforms are required to implement fatigue alerts for delivery personnel who have been working for over four hours continuously, ensuring their well-being [8].