近期，国家市场监督管理总局公布了一批适用"首违不罚、轻微免罚"制度的典型案例，引发关注。 在此之前，"小案重罚""类案不同罚"等现象，既加重了企业对无心之失的顾虑，也堵塞了部分经营主体 主动纠错、重回正轨的通道，更在基层执法中导致裁量尺度不一、标准模糊等困境。 市场监管总局在综合考量行为危害、主观过错与实际获利等因素的基础上，于2025年发布"首违不 罚、轻微免罚"清单，明确对8类首次违法、4类轻微违法行为免予行政处罚。此次公布的典型案例，回 应了公众关切，增强了制度执行的透明度与公信力。 划清宽与严的界限，是这份清单的核心价值。"首违不罚"须以经营主体两年内无同类违法记录为前 提；"轻微免罚"则必须同时满足后果轻微、及时改正等硬性条件。更重要的是，不罚绝不等于不管，免 罚也不代表免责。对于触及食品安全、公共安全等底线的行为，监管态度依然是零容忍；对主观恶意、 重复违法等现象，执法部门仍将依法从严惩处。 清晰的界限，实质上是为企业松绑减负。在市场竞争日益激烈的今天，一次无心的轻微违规，可能 让小微企业因一笔罚款而陷入经营困境。清单的出台，为企业卸下了不必要的包袱，使其能更专注于创 新与经营。即便在无意中犯错， ...

Core Viewpoint - The conference emphasizes the need for a healthy consumption ecosystem and a business environment that meets health standards, urging various industries to enhance self-discipline and provide quality services to support the construction of a unified national market [1][3]. Group 1: Conference Overview - The "2025 Quality Health and Consumer Rights Protection Conference" was guided by the China Consumers Association and focused on health-related consumer issues, addressing topics from regulatory policies to consumer satisfaction [1]. - The conference highlighted the importance of addressing "trust pain points" in health consumption and exploring a collaborative governance model for consumer rights protection [2]. Group 2: Health Consumption Report Findings - A report released at the conference identified issues in the health consumption sector, including fraud in private domain live streaming, sleep health concerns, chaos in the health care market, and risks associated with emotional consumption [2]. - The report revealed that over 70% of respondents do not meet sleep duration standards, and nearly 60% experienced adverse reactions from sleep aids; additionally, 97.87% reported sub-health issues, with over 30% encountering false advertising in health services [2]. - The report called for a multi-faceted governance system involving platform self-discipline, intelligent regulation, and consumer education to ensure health consumption safety [2]. Group 3: Policy Recommendations - To ensure quality health consumption, it is essential to adhere to policy guidance, strengthen responsibility awareness, and create an environment conducive to consumer willingness and ability to spend [3]. - The role of media in supervising and reporting is crucial for fostering a new collaborative governance model for consumer rights protection [3].