本报记者 李 冰 在王蓬博看来，金融债发行"门槛"高，优势特征明显，预计未来符合金融债发行要求的消费金融公司会 积极布局该融资渠道，多元化融资渠道是消费金融公司发展大势所趋。 实际上，年内兴业消费金融已发行四期金融债，总计金额达到75亿元。前三次兴业消费金融债分别于2 月28日、3月28日、4月24日完成簿记发行，利率分别为2.53%、2.55%、2.32%，发行总额分别为20亿 元、15亿元、20亿元。兴业消费金融迄今已累计发行金融债10单，发行总额超百亿元。 素喜智研高级研究员苏筱芮对《证券日报》记者表示："近年来，消费金融公司通过金融债等方式加速 补充资本已成为一种趋势。作为专业化的消费信贷机构，消费金融公司通过提供普惠金融服务，已成为 促进消费、扩大内需的重要力量。预计2024年下半年，消费金融公司在多元化融资渠道布局上将持续加 大力度。" 博通咨询金融业资深分析师王蓬博表示，对消费金融公司而言，金融债不仅可以拓展融资渠道，还有助 于优化资产负债结构降低风险。 （责任编辑：关婧） 整体而言，年内消费金融公司发行的金融债期限普遍为3年，票面利率则集中在2.22%至3.00%区间不 等。在募集资金方面，多 ...

Core Viewpoint - The issuance of financial bonds by consumer finance companies is on the rise, with a total of 161 billion yuan issued by eight companies in 2023, reflecting a trend encouraged by government policies to diversify funding sources and support consumption [1][3]. Group 1: Company Specifics - Ant Consumer Finance Co., Ltd. (蚂蚁消金) issued its first financial bond of 2 billion yuan with a 3-year term and a coupon rate of 1.9%, following the approval of a 15 billion yuan bond issuance limit by the People's Bank of China [1][2]. - As of the end of 2024, Ant Consumer Finance's asset scale reached 313.75 billion yuan, a 30.91% increase from the end of 2023, with loan and advance issuance totaling 301.47 billion yuan, up 36.77% [2]. Group 2: Industry Trends - The consumer finance sector is experiencing a bond issuance surge, with companies like Hangyin Consumer Finance, Mashang Consumer Finance, and others also participating actively, indicating a broader trend in the industry [3]. - Analysts emphasize that expanding funding sources is crucial for consumer finance companies to enhance their financial support capabilities and improve their product offerings in the context of boosting consumption [3].

Core Viewpoint - The People's Bank of China and six other departments have jointly issued guidelines to enhance financial support for consumption, aiming to stimulate and expand consumer demand through various financial measures [1][2]. Financial Support Measures - The guidelines propose 19 key measures across six areas to strengthen financial services for consumption, including enhancing consumer capacity, expanding financial supply, and optimizing the consumption environment [1][2]. - A focus on improving the professional service capabilities of financial institutions is emphasized, with five main areas of effort: credit support, structural monetary policy tools, bond market financing, equity financing, and diversified consumer financing channels [1][2]. Loan and Financing Initiatives - The guidelines include a 500 billion yuan re-lending facility for service consumption and elderly care, allowing financial institutions to apply for re-lending based on 100% of the loan principal [2]. - Financial institutions are encouraged to provide loans to key service sectors such as retail, hospitality, and education, enhancing the quality of service consumption [2][3]. Diversified Financing Channels - The guidelines stress the importance of multi-channel financing, including bond issuance for qualified enterprises in cultural, tourism, and education sectors, and support for equity financing for quality enterprises in the consumption industry [3][4]. - The promotion of asset securitization for retail loans, including auto loans and credit cards, is aimed at increasing the supply of consumer credit [3][4]. Enhancing Consumer Capacity - The guidelines propose measures to solidify the macroeconomic foundation, support employment and income growth, and optimize the social security system to enhance consumer confidence and willingness [5][6]. - Financial institutions are encouraged to develop pension products tailored to individual needs, promoting wealth accumulation and stable growth [5][6]. Infrastructure and Supply Chain Improvements - The guidelines highlight the need to improve consumption infrastructure and supply chain efficiency, particularly in logistics and distribution, to facilitate market expansion [6][7]. - Financial products and financing models are to be innovated to meet the funding needs of infrastructure projects related to consumption [6][7]. Coordination and Implementation - Local financial management departments are urged to coordinate with relevant government sectors to effectively implement the consumption support measures [7]. - Financial institutions are expected to enhance internal resource coordination and develop specific implementation details for supporting consumption [7].

Group 1 - The core viewpoint of the articles highlights the increasing trend of licensed consumer finance companies issuing financial bonds, with a total issuance exceeding 10 billion yuan in 2025, indicating a strong market demand for diversified financing channels [1][4]. - Haier Consumer Finance issued a 3-year financial bond with a total amount of 1 billion yuan and a coupon rate of 2.20%, aimed at supplementing the company's medium to long-term funding needs and optimizing its asset-liability structure [2][3]. - The issuance of financial bonds by consumer finance companies is driven by both internal factors, such as the need for diversified financing due to expanding business scales, and external factors, including supportive industry policies and a backdrop of increasing domestic consumption [3][4]. Group 2 - The low-cost advantage of financial bonds compared to other financing channels is emphasized, suggesting that more licensed consumer finance companies will attempt to issue financial bonds as the market expands [4]. - Recent regulatory changes, such as the implementation of the "Administrative Licensing Matters Implementation Measures for Non-Bank Financial Institutions," have simplified the bond issuance process, enhancing the financing environment for consumer finance companies [4]. - The confidence in consumer finance bonds has improved due to the enhanced performance and credit reputation of these companies, which is expected to sustain the enthusiasm for issuing financial bonds in the future [4].