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Gucci领跑闭店潮,奢侈品集体退守一线市场
3 6 Ke· 2025-09-18 01:10
开云集团新CEO就任第一周,首要任务就是解决Gucci的难题。 据报道,Gucci首席执行官Stefano Cantino在上任不到一年后即将离职,由现任开云集团副CEO Francesca Bellettini接棒,其曾主导Saint Laurent的全面复 兴,是集团内部最具执行力和战绩的高管之一。 截至目前,Gucci和开云集团还未做出回应,而若消息属实,这将是开云集团新CEO Luca de Meo上任后做出的首个重要决定,Gucci的战略转型也将进入 新的阶段。 不久前的9月初,北京金融街购物中心Gucci门店悄然闭店,品牌数读据公开资料统计,今年以来,Gucci相继在上海、贵阳、北京关闭了5家门店,其中1 家为奥莱店。 Gucci的关店动作是整个行业的缩影。随着行业环境转冷,曾经扬言到二、三线挖掘市场的奢侈品牌正在逐渐放弃低线城市的扩张。 1 国内已关店5家 更换CEO的原因很明了,多轮战略调整后,Gucci的业绩一直未见起色。今年第二季度,Gucci营收骤降25%至14.6亿欧元,创下近年来季度新低,上半年 整体营收也同比下滑26%。 回溯过去一年,Gucci连续四个季度营收跌幅超过20%,几乎 ...
中国资本角逐“羽绒服界爱马仕”
Guan Cha Zhe Wang· 2025-08-28 06:28
Core Viewpoint - Bain Capital, the controlling shareholder of Canada Goose, is considering selling part or all of its 60.5% stake in the high-end functional apparel brand, with multiple acquisition offers received, valuing the company at approximately $1.35 billion, which is 8 times its average EBITDA over the past 12 months [1][3]. Group 1: Acquisition Interest - Advent International and Boyu Capital have made verbal offers for Canada Goose, with Advent focusing on consumer upgrades and healthcare, while Boyu is backed by top-tier limited partners [3]. - Other Chinese institutions, including Bosideng and a consortium formed by FountainVest Capital and Anta Group, have also expressed interest in acquiring Canada Goose [3][4]. Group 2: Company Background and Growth - Canada Goose was founded in 1957 and has transformed from a niche brand for extreme weather to a global luxury brand, significantly expanding its product line from 20 to 200 items under Bain Capital's ownership [4]. - The company went public in 2017, reaching a peak market value of over $7.8 billion, with the Greater China region becoming its largest market, accounting for nearly half of its global stores [4][6]. Group 3: Financial Performance - Canada Goose's sales growth has slowed significantly, with projected growth rates dropping from 21.54% to 1.1% from fiscal years 2022 to 2025 [6]. - In the first quarter of fiscal year 2025, Canada Goose reported a 22.4% year-over-year revenue increase to CAD 108 million, marking the largest growth in nearly nine quarters, with the Greater China region showing an 18.7% increase [6]. Group 4: Market Challenges - The luxury goods sector is experiencing a slowdown, and Canada Goose faces intense competition in China from brands like Lululemon and Arc'teryx, as well as local brands like Bosideng [6]. - The recent growth of Canada Goose is largely attributed to the expansion of its footwear and accessories categories, with plans to increase investment in sweaters, sunglasses, and shoes to transition into a year-round luxury brand [6][7].
从Burberry到Gucci,“即看即买”重回聚光灯,奢侈品的速度革命开始了吗?
Jing Ji Guan Cha Bao· 2025-06-13 07:28
Core Insights - The article discusses the resurgence of the "see now, buy now" model in luxury fashion, particularly through Gucci's upcoming collection under new creative director Demna, which aims to shorten product launch cycles and convert media buzz into sales [1][4] - The luxury industry is undergoing a transformation, with brands like Gucci and Burberry exploring new strategies to balance speed and exclusivity in response to changing consumer preferences [5][8] Group 1: Gucci's Strategy - Gucci plans to launch its new collection in September using the "see now, buy now" model, bypassing the traditional six-month product launch cycle [1] - The initiative is supported by Gucci's new CEO Stefano Cantino and Kering Group's Francesca Bellettini, reflecting a strong commitment to the brand's transformation amid Kering's €10.5 billion debt pressure [1] - Demna's appointment marks a shift from the previous creative direction, aiming to inject a more commercially viable approach into Gucci's offerings [4] Group 2: Burberry's Experience - Burberry was the first luxury brand to implement the "see now, buy now" model in 2016, allowing immediate consumer access to runway collections [2] - While initially successful, Burberry faced challenges such as increased pressure on design teams and a dilution of the brand's exclusivity, leading to a gradual retreat from the model [2][6] - The brand's experience serves as a cautionary tale for Gucci, highlighting the need for a balanced approach to speed and brand value [8] Group 3: Industry Trends - The luxury sector is collectively rethinking its strategies, with brands like Canada Goose and Coach adapting to market changes by enhancing product offerings and brand positioning [6] - The current market environment necessitates a focus on operational efficiency and consumer engagement, with brands needing to find a balance between rapid product launches and maintaining brand prestige [7][9] - The competition in luxury fashion is shifting from design aesthetics to operational speed and market responsiveness, emphasizing the importance of a cohesive brand strategy [8]