Core Insights - The Chinese cheese industry is experiencing significant growth, driven by consumer demand for high-quality, nutritious products and supported by favorable policies [2][3][4] - Miaokelan Duo aims to achieve cumulative revenue of 19.9 billion yuan over three years, focusing on product innovation and market penetration to elevate the cheese consumption trend in China [1][6] Group 1: Market Potential - As of 2023, China's retail cheese consumption has reached parity with Japan, yet per capita consumption remains low at 200 grams compared to 2000 grams in Japan, indicating substantial growth potential [2][3] - The cheese market in China is projected to exceed 30 billion yuan by 2025, supported by government initiatives and increasing consumer health awareness [2][3] Group 2: Company Strategy - Miaokelan Duo is implementing a dual-driven strategy (B+C) to enhance brand value and product matrix, aiming to lead the transition from milk consumption to cheese consumption [1][6] - The company has established a comprehensive supply chain and quality management system to ensure product safety and innovation in cheese production [1][5] Group 3: Financial Performance - In 2024, Miaokelan Duo reported revenue of 4.844 billion yuan, with a 6.92% increase in cheese business revenue and a significant net profit growth of 89.16% [6] - The company aims for a cumulative revenue of no less than 19.9 billion yuan and a net profit of at least 990 million yuan from 2025 to 2027 [6][7] Group 4: Industry Trends - The cheese segment is recognized as a rapidly growing and active market within the dairy industry, with retail cheese product sales growing at an annual rate of 21% from 2015 to 2022 [3][4] - The industry is shifting towards high-value, refined processing of dairy products, with a focus on original cheese production and innovative snack products [2][5]

中国商报（记者 周子荑 文/图）从"奶酪国产化"到"奶酪零食化"再到"奶酪中餐化"，我国奶酪行业正在快速发展。其中，奶酪行业龙头妙可蓝多也在加大力 度布局。6月19日，妙可蓝多行政总裁蒯玉龙表示，从"喝奶"到"吃奶与喝奶并举"的消费升级是必然趋势，我国奶酪行业在新周期之下将迎来高质量的"黄金 发展期"。 当前，国产奶酪品牌在B端市场有很大的机会。B端餐饮渠道的专业乳品有场景有客户，且目前仍处于行业发展的初期。蒯玉龙介绍，"奶酪进中餐"不仅是 餐饮行业产品创新的热门选择，也是奶酪行业未来增长的重要场景，具有很大的市场机会。 奶酪品类发展潜力十足 近年来，我国奶酪行业经历了高速发展。殴睿数据显示，2015—2022年，零售渠道奶酪乳脂产品销量的年均增速为21%，餐饮渠道奶酪乳脂产品销量的年均 增速为12%。预计2022—2027年，零售渠道奶酪品类的年均增速为9%，餐饮渠道奶酪品类的年均增速为4%。 而对标全球，我国的奶酪消费量仍较低，具有较大的发展潜力。欧睿数据显示，2023年我国奶酪人均消费量仅0.2千克，而新加坡为1.6千克、日本为1.8千 克。我国奶酪人均消费量仅为日本的1/9。 在人群渗透率方面，数据显 ...