Core Insights - The eighth China International Import Expo (CIIE) saw the launch of the first domestically produced mozzarella cheese by Miaokelando, marking a significant breakthrough for Chinese cheese companies in the production of original cheese [1] - The founder and president of Miaokelando, Chai Xiu, expressed optimism about the rapid growth of the Chinese cheese market, projecting a billion-dollar scale for the industry and emphasizing the importance of domestic cheese production for enhancing quality and affordability [1] Industry Summary - Historically, China's cheese production has relied heavily on imports, with domestic companies facing challenges in technology, equipment, and processes in the original cheese sector [1] - The demand for original cheese in China is increasing as the cheese consumption market continues to grow, indicating a shift towards local production to meet consumer needs [1] - Miaokelando's customized mozzarella product was introduced to Yum China last year, and the newly launched original mozzarella cheese will target a broader range of B-end restaurant clients [1]

Core Insights - The launch of the first domestically produced mozzarella cheese by Miaokelan Duo at the China International Import Expo signifies a major breakthrough in the domestic cheese industry, moving from reliance on imports to local production [1][3] - The introduction of this product is expected to enhance the differentiation and high-value processing capabilities within the dairy industry, promoting a shift away from homogeneous competition [2] - The successful entry of Miaokelan Duo's mozzarella into Yum China's supply chain demonstrates the product's quality and potential for broader market acceptance [2] Company Developments - Miaokelan Duo has increased its R&D investments, focusing on raw material selection, process improvement, and formula optimization, leading to the successful launch of the first domestic mozzarella cheese [1] - The company aims to leverage the new mozzarella product to cater to B-end clients in the food service industry, enhancing the overall quality and nutritional value of Chinese dining [3] Industry Implications - The availability of domestically produced mozzarella cheese is expected to stimulate the growth of the cheese industry in China, addressing structural supply-demand imbalances and increasing the utilization of domestic milk sources [2] - The cheese sector's development is anticipated to contribute to the high-quality advancement of the entire dairy industry, with more domestic cheese products expected to enter the market in the future [2]

11月6日，妙可蓝多（600882）在进博会举行"首款国产原制马苏里拉奶酪"发布仪式。仪式上，妙可蓝 多创始人、总裁柴琇解读了其行业价值及多方面的积极意义。 一直以来，中国奶酪的原材料主要依靠进口，国内奶酪企业在原制奶酪领域往往受到技术、设备、工艺 等多方面的限制。随着中国奶酪消费市场不断成长，国内对原制奶酪的需求日益迫切。 在这一背景下，妙可蓝多积极承担国产原制奶酪的研发生产，通过自主能力的突破，再次引领中国奶酪 产业的跃迁与进步。 近年来，妙可蓝多不断加大研发投入，尤其在原料选择、工艺改进、配方优化等方面下功夫。首款国产 原制马苏里拉奶酪正式面市，标志着中国奶酪企业在原制奶酪方面取得了重要成果。 随着国产原制马苏里拉的上市，意味着中国奶酪企业已经攻克了原制奶酪生产过程中的不少难题，未来 会有越来越多的国产原制奶酪产品陆续面向市场，这将会进一步加速推动中国乳制品行业的高质量发 展。 在去年下半年，妙可蓝多的一款定制马苏里拉产品成功进入百胜餐饮，被必胜客选用。此次发布的这款 原制马苏，将会面向更多的B端餐饮客户，它浓郁的香味、卓越的拉丝性、丰盈的口感，都会让消费者 留下深刻的印象。 国产原制马苏的上市，还对整 ...

Core Insights - The Chinese cheese industry is experiencing significant growth, driven by consumer demand for high-quality, nutritious products and supported by favorable policies [2][3][4] - Miaokelan Duo aims to achieve cumulative revenue of 19.9 billion yuan over three years, focusing on product innovation and market penetration to elevate the cheese consumption trend in China [1][6] Group 1: Market Potential - As of 2023, China's retail cheese consumption has reached parity with Japan, yet per capita consumption remains low at 200 grams compared to 2000 grams in Japan, indicating substantial growth potential [2][3] - The cheese market in China is projected to exceed 30 billion yuan by 2025, supported by government initiatives and increasing consumer health awareness [2][3] Group 2: Company Strategy - Miaokelan Duo is implementing a dual-driven strategy (B+C) to enhance brand value and product matrix, aiming to lead the transition from milk consumption to cheese consumption [1][6] - The company has established a comprehensive supply chain and quality management system to ensure product safety and innovation in cheese production [1][5] Group 3: Financial Performance - In 2024, Miaokelan Duo reported revenue of 4.844 billion yuan, with a 6.92% increase in cheese business revenue and a significant net profit growth of 89.16% [6] - The company aims for a cumulative revenue of no less than 19.9 billion yuan and a net profit of at least 990 million yuan from 2025 to 2027 [6][7] Group 4: Industry Trends - The cheese segment is recognized as a rapidly growing and active market within the dairy industry, with retail cheese product sales growing at an annual rate of 21% from 2015 to 2022 [3][4] - The industry is shifting towards high-value, refined processing of dairy products, with a focus on original cheese production and innovative snack products [2][5]