Core Insights - The Chinese cheese industry is experiencing significant growth, driven by consumer demand for high-quality, nutritious products and supported by favorable policies [2][3][4] - Miaokelan Duo aims to achieve cumulative revenue of 19.9 billion yuan over three years, focusing on product innovation and market penetration to elevate the cheese consumption trend in China [1][6] Group 1: Market Potential - As of 2023, China's retail cheese consumption has reached parity with Japan, yet per capita consumption remains low at 200 grams compared to 2000 grams in Japan, indicating substantial growth potential [2][3] - The cheese market in China is projected to exceed 30 billion yuan by 2025, supported by government initiatives and increasing consumer health awareness [2][3] Group 2: Company Strategy - Miaokelan Duo is implementing a dual-driven strategy (B+C) to enhance brand value and product matrix, aiming to lead the transition from milk consumption to cheese consumption [1][6] - The company has established a comprehensive supply chain and quality management system to ensure product safety and innovation in cheese production [1][5] Group 3: Financial Performance - In 2024, Miaokelan Duo reported revenue of 4.844 billion yuan, with a 6.92% increase in cheese business revenue and a significant net profit growth of 89.16% [6] - The company aims for a cumulative revenue of no less than 19.9 billion yuan and a net profit of at least 990 million yuan from 2025 to 2027 [6][7] Group 4: Industry Trends - The cheese segment is recognized as a rapidly growing and active market within the dairy industry, with retail cheese product sales growing at an annual rate of 21% from 2015 to 2022 [3][4] - The industry is shifting towards high-value, refined processing of dairy products, with a focus on original cheese production and innovative snack products [2][5]

奶酪行业逐步走出奶酪棒价格战的影响，增长方式也发生改变。 国内奶酪竞争正在进入新阶段。在近日举行的媒体见面会上，妙可蓝多（600882.SH）行政总裁蒯玉龙表示，随着零食化转型提速和切入B端市场，国内奶 酪行业正在走出奶酪棒价格战的影响，开始重拾增长。 记者了解到，国内奶酪行业新一轮竞争正在转向供应链层面。 零食化带动奶酪重拾增长 "奶酪零食化和B端突围正在拉动奶酪行业恢复增长。"蒯玉龙告诉第一财经记者，在经历了2年多的行业调整后，国内奶酪行业正在发生一系列新变化。 奶酪曾是国内乳制品行业寄予厚望的品类，特别是国内传统液态奶产品增长阶段性见顶，"由喝转吃"也是乳制品转型的主要方向。 蒯玉龙告诉第一财经记者，中国奶酪市场前景可以参考日本奶酪市场发展规律，日本的奶酪消费伴随着老龄化周期出现了量价齐升的趋势，一方面得益于西 式餐饮、含奶酪食品的快速发展；另一方面也与日本奶酪零食化等新趋势有关，后者在佐酒等新场景的刺激下，奶酪零食消费快速发展。从上世纪90年代到 2022年，日本原制和再制奶酪消费额分别增长了2.6倍和1.7倍。 供应链竞争进入议事日程 面对困局，奶酪企业开始重新思考增长路径。2024年以来，国内主要 ...

从像果冻一样"Duang Duang"的儿童奶酪棒，到浓醇易化的泡面芝士条，软糯口感的奶酪品类常被束缚在儿童零食范畴，亦或被局限于佐餐场景。而入口酥脆的脆奶酪，因咀嚼时 咔咔作响的解压声音，正使奶酪食用场景迎来"神转折"。 携手贾冰"咔吃咔吃"再出圈，伊利妙芝打通脆奶酪酥脆认知闭环 继春节TVC《过年好搭子》魔性出圈后，近期，伊利与内娱新"厨神"贾冰的《听冰哥的，吃脆脆脆脆脆脆奶酪》妙芝脆奶酪新广告，再度风靡行业内外。尤其是贾冰戏剧化的反 差演绎，将奶酪新品"咔吃咔吃"的酥脆体验直观呈现。 据悉，市面上过往的奶酪脆片，大多以淀粉类零食裹上奶酪调味粉，少量干酪粉添加，基础还是以玉米粉为主的膨化类零食。而伊利妙芝此次推出的脆奶酪，历时超3年，将"真 材实酪"的脆感从概念化为现实。 其创新性的运用真空微波干燥工艺精准打造"咔吃"脆响，让特殊的多孔结构带来立体环绕的"咔吃"声效，肉眼可见的多孔干酪纹理与金黄半球造型，从视觉、听觉到味觉带来层层 递进的酥脆享受。 这一酥脆焦香口感的技术来自于伊利与国内设备厂家专门一同开发的真空微波设备。而上游供应链的合作改造，也顺势填补了再制奶酪产品真空微波干燥技术的空白。 拥有薯片咀 ...