存款竞争
Search documents
定存普增、活期分化,多家上市银行前三季度存款现“温差”
Bei Jing Shang Bao· 2025-11-03 13:33
Core Insights - The banking deposit business is experiencing a "temperature difference" phenomenon, with personal fixed deposits showing significant growth while demand for current deposits is uneven across banks [1][3][10] Group 1: Personal Fixed Deposits - Personal fixed deposit balances across nine listed banks showed positive year-on-year growth in the first three quarters of 2025, with notable increases from Hangzhou Bank (29.12%), Chengdu Bank, and Nanjing Bank (both over 24%) [3][4] - City commercial banks are performing well due to their deep ties with regional economies and flexible product innovation strategies [3][4] - The growth in personal fixed deposits reflects a shift in residents' asset allocation preferences, driven by lower risk tolerance amid market volatility [5][10] Group 2: Current Deposits - Current deposit growth is characterized by significant disparities, with some banks experiencing strong growth while others face declines [6][7] - Shanghai Pudong Development Bank reported a current deposit balance of 4,617.38 billion yuan, growing by 11.80% year-on-year, attributed to effective deposit management strategies [6][7] - Some regional banks, like Ruifeng Rural Commercial Bank, reported a decline in current deposits, indicating challenges in maintaining customer loyalty and competitive positioning [8][9] Group 3: Industry Trends and Strategies - The overall increase in household deposits and the rise of net worth management products indicate a shift in the banking industry's competitive landscape, moving from scale competition to a focus on comprehensive financial service capabilities [10][12] - Banks are adopting differentiated strategies to attract long-term funds and enhance service offerings, with a focus on optimizing deposit structures and managing costs effectively [11][12] - The trend of fixed deposits is expected to continue as interest rates decline, prompting banks to adapt their strategies to align with changing resident asset allocation needs [12]