近日，国家市场监督管理总局执法稽查局在北京召开会议，公布了第一批"守护品牌"政企协作机制成员 企业名单，瓦轴集团成功入选，成为辽宁省内唯一入选企业，也是中国轴承行业唯一入选的品牌。 "守护品牌"政企协作机制是国家市场监督管理总局为强化知识产权保护、优化营商环境而建立的重要工 作机制。该机制旨在加强市场监管部门与商标权利人企业的协同联动，充分发挥双方优势，有效打击侵 权假冒行为，切实维护消费者合法权益，营造更加公平有序的市场竞争环境。本次全国首批入选达60 家，涵盖了各行业头部品牌，覆盖新能源、科技、家电、食品等多个重要领域。 作为素有中国轴承工业故乡和摇篮之称的中国轴承行业领军品牌，瓦轴此次入选首批"守护品牌"政企协 作机制，是市场监督管理部门对瓦轴行业地位和市场影响力的认可。入选该机制后，瓦轴将享受到更高 效的维权保障。一旦发现重大侵权案件线索，可提请省级市场监管部门组织查办，必要时由国家市场监 督管理总局统筹协调跨区域执法，大大提升了维权响应速度与执法力度，为企业品牌的健康发展筑牢了 坚实防线。 半岛晨报、39度视频首席记者张锡明 实习生张妍 ...

Core Viewpoint - The inclusion of Yuchai in the first batch of "Brand Guardianship" government-enterprise cooperation mechanism members highlights the company's strong brand building, product quality control, consumer rights protection, industry leadership, and market influence [1] Group 1: Government Initiative - The "Brand Guardianship" mechanism is established by the State Administration for Market Regulation to implement the national intellectual property protection strategy [1] - The initiative aims to strengthen collaboration between market regulatory departments and trademark rights holders to combat infringement and counterfeiting [1] - The first batch includes 60 enterprises from various key sectors such as new energy, technology, home appliances, and food [1] Group 2: Company Profile - Yuchai is recognized as a leading enterprise in China's internal combustion engine industry, with a comprehensive layout covering light, medium, heavy diesel engines, and new energy power [1] - The company's products are widely used in commercial vehicles, engineering machinery, agricultural equipment, and marine power equipment, exporting to over 180 countries and regions [1] - Yuchai has maintained a leading market share in several sub-sectors for multiple consecutive years [1]

Group 1 - The "Guarding Brands - Government and Enterprise Face-to-Face" event was held by the State Administration for Market Regulation on August 26, showcasing trademark enforcement achievements and promoting the establishment of a collaborative mechanism between government and enterprises [1][3] - The Deputy Director of the State Administration for Market Regulation, Bai Qingyuan, emphasized the importance of the "Guarding Brands" collaborative mechanism as an institutional innovation based on years of enforcement practice, aiming to enhance service efficiency and respond to enterprise demands [3] - The event featured the release of the "Guarding Brands" collaborative mechanism work rules and showcased 38 typical cases across various industries, including food, clothing, daily chemicals, machinery, and electronics [3] Group 2 - Representatives from market regulation departments in Hebei, Anhui, and Sichuan shared typical cases, while members from two mechanism enterprises and a representative from an e-commerce platform engaged in discussions [3] - The event was attended by key officials from various departments, including the Central Propaganda Department, Supreme People's Court, Supreme People's Procuratorate, Ministry of Public Security, Ministry of Justice, and National Intellectual Property Administration, along with 60 member enterprises of the "Guarding Brands" mechanism and major e-commerce platform representatives [3]

Core Viewpoint - The Daqing Hongbaoshi Ice Cream Co., Ltd. has been recognized as a member of the first batch of the "Guardian Brand" government-enterprise cooperation mechanism, highlighting its commitment to quality and brand integrity in the ice cream industry [1][3]. Group 1: Recognition and Achievements - The "Guardian Brand" mechanism was established by the State Administration for Market Regulation to enhance cooperation between market regulatory departments and key brand enterprises, aiming to combat infringement and counterfeit activities [3]. - The inclusion of Hongbaoshi Northeast Big Board Ice Cream in this mechanism signifies a high level of recognition for its product quality, brand reputation, intellectual property protection, and social responsibility [3]. - Hongbaoshi Northeast Big Board has previously received honors such as "Daqing City Time-honored Brand" and "Heilongjiang Province Famous Trademark," marking its strong brand presence [3]. Group 2: Future Commitment and Responsibilities - Being part of the "Guardian Brand" mechanism represents both an honor and a significant responsibility for Hongbaoshi Northeast Big Board, which will actively cooperate with market regulatory departments to combat counterfeit products and maintain market order [5]. - The company is committed to cherishing this honor and responsibility, continuing to uphold quality standards, and enhancing its quality management and brand protection systems [5]. - Hongbaoshi Northeast Big Board promises to safeguard consumer trust and deliver safer, tastier, and healthier ice cream products, ensuring lasting joy for consumers [5].