白酒行业结构性调整
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川酒集团瞄准口粮酒等千亿市场,2030年冲刺450亿营收
Nan Fang Du Shi Bao· 2025-11-19 12:01
面向未来,曹勇表示,集团力争到2030年实现营收450亿元、利税30亿元,迈入中国白酒第一方阵。公 开数据显示,2024年全年实现营收380亿元,2023年川酒集团及联盟酒企实现营收350.2亿元,同比增长 8.3%,实现利润总额6.09亿元。 上述目标如何实现?曹勇强调,川酒集团将依托于"强本增效 五环驱动"战略。"强本"即进一步聚焦白 酒产业这个根本,把资源、资金和人才等要素向核心主业集聚。"增效"则是推动集团从规模扩张向效益 提升转型。"五环"涵盖了原酒、口粮酒、定制酒、散酒及质量技术五大领域。 川酒集团"十五五"战略发布暨2025品牌大会现场。南都湾财社记者摄 川酒集团将口粮酒、定制酒、散酒市场视为重要增长点。曹勇在会议上分析认为,当前,白酒行业结构 性调整持续深化,口粮酒迎来历史性发展机遇。2024年口粮酒营收突破1500亿元,2025年上半年口粮酒 在动销产品占比超70%。在高端消费收缩、高性价比成为主流需求的背景下,口粮酒已成为白酒行业最 具活力的赛道。南都湾财社记者从集团内部了解到,川酒集团旗下的光瓶酒"叙府 蓝标大曲"近年来销 量较高。 11月18日,川酒集团在成都举行"十五五"战略发布暨2 ...
川酒集团:争取到2030年营收突破450亿元
Sou Hu Cai Jing· 2025-11-18 14:35
口粮酒方面,曹勇表示,白酒行业结构性调整持续深化,口粮酒迎来历史性发展机遇。2024年口粮酒市场规模突破1500亿元,2025年上半年口粮酒在动销产 品中占比超70%。在高性价比成为主流需求的背景下,口粮酒已成为白酒行业最具活力的赛道。 同时,据川酒集团数据,2024年散酒市场规模已突破800亿元,2025年预计将突破1000亿元,年复合增长率超15%。川酒集团的目标是打造中国散酒品牌化 标杆。 红星资本局11月18日消息,今日,川酒集团在四川成都举办战略规划发布暨2025品牌大会。川酒集团党委书记、董事长曹勇提出,争取到2030年营收突破 450亿元,利税达30亿元,迈入"中国白酒第一方阵"。 图源:受访者 对于这个营收目标,曹勇提出了口粮酒、散酒和定制酒三个发展方向。 定制酒市场,川酒集团表示市场规模将达到1000亿元。此前,其已经开发了"川酒定制"小程序,实现"瓶起定、最快3天发货"的定制模式。 曹勇介绍,川酒集团将继续聚焦白酒主业,巩固川酒核心产区地位。 红星新闻记者 程璐洋 ...
产量连跌8年,库存近400万吨!白酒,真卖不动了?
Sou Hu Cai Jing· 2025-09-23 08:56
Core Viewpoint - The Chinese liquor industry is facing significant challenges, with a notable decline in performance among many companies, particularly in the white liquor segment, as evidenced by recent financial reports and changing consumer preferences [1][3][12]. Group 1: Financial Performance - Among 20 listed liquor companies, only 6, including Moutai, Wuliangye, and Fenjiu, reported growth, while 15 experienced declines, with some showing significant drops in net profit [1]. - Moutai, the industry leader, has seen its growth rate fall to single digits for the first time in nearly a decade, with the price of its 53-degree Feitian Moutai dropping nearly one-third in the past year and close to 50% over the last two years [1]. Group 2: Inventory and Production Trends - The overall liquor production has been declining for eight consecutive years, dropping from 13.58 million tons in 2016 to 4.14 million tons in 2024, a decrease of over 60% [2]. - The inventory of 20 A-share liquor companies is close to 4 million tons in 2024, indicating that even without production for four years, there would still be sufficient supply in the market [2]. Group 3: Consumer Behavior and Market Dynamics - Young consumers show low acceptance of white liquor, with a survey indicating that only 19% of individuals aged 20 to 35 prefer white liquor, compared to other alcoholic beverages [12]. - The number of large-scale white liquor enterprises in China is projected to decrease to 887 by mid-2025, down by over 100 from the previous year [3]. Group 4: Historical Context and Policy Impact - The white liquor industry has undergone significant changes since the 1989 market liberalization, with various marketing strategies leading to rapid growth until recent policy changes and market dynamics began to impact consumption [7][8]. - The introduction of regulations in 2012 aimed at curbing public spending has drastically reduced the share of government-related consumption in the white liquor market, leading to a significant drop in stock prices and sales [8][9]. Group 5: Industry Adaptation and Future Outlook - In response to changing consumer preferences, liquor companies are launching new products, including low-alcohol and cross-category beverages, to attract younger consumers [12]. - The international market remains a potential growth area, with Chinese liquor exports reaching 8.31 million liters in the first half of 2025, representing only 0.04% of domestic production [12].
20家上市白酒企业营收总额首次下降,行业进入产量与营收双下滑拐点?
Sou Hu Cai Jing· 2025-09-05 07:59
Core Insights - The latest A-share semi-annual report indicates that the total revenue of 20 listed liquor companies is 241.5 billion yuan, a year-on-year decrease of 20.86 billion yuan, or approximately 0.86% [1] - The liquor industry may have reached a turning point with both production and sales declining, as production has decreased from 13.58 million kiloliters in 2016 to 4.145 million kiloliters in 2024, a cumulative decline of 69.5% [1] - Despite the decline in production, the sales revenue of A-share listed liquor companies has shown a slow growth trend, indicating a structural adjustment in the industry [1] Industry Performance - In the first half of 2025, the number of large-scale liquor enterprises decreased to 887, a reduction of over 100 companies year-on-year; production was 1.9159 million kiloliters, down 5.8%; sales revenue was 330.42 billion yuan, a slight increase of 0.19%; and profit was 87.687 billion yuan, down 10.93% [4] - The overall performance of the liquor industry shows a significant decline in production, with only a slight increase in sales and a notable drop in profits [6] Company Insights - Six major companies, including Kweichow Moutai and Wuliangye, reported positive revenue growth, contributing 88% of the industry's revenue and 93% of its profits, while 14 listed liquor companies experienced negative revenue growth [3] - Some companies faced drastic revenue declines, such as ST Yanshi with an 85% drop and Jiu Gui Jiu with a 43% decrease; net profit declines were even more severe, with Jinzhongzi Liquor down 750.54% and Jiu Gui Jiu down 92% [3] - The leading companies' revenue and profit growth rates have also slowed, indicating a lack of sustained high growth momentum in the industry [3]
公务接待不供酒新规出台,茅台张德芹:发自内心赞成;专家称“白酒政务消费比例不超5%”
Sou Hu Cai Jing· 2025-05-19 11:37
FST PLAN NE # # e with - Hall THE HEA the state and and the later of the 605519 贵州茅台酒股份有限公司 2024年度股东大会 出品|搜狐财经 作者|饶婷 闫思羽 编辑|李文贤 5月19日,贵州茅台2024年度股东大会在茅台会议中心召开。 大会前夕,公务接待不供酒的新规出台,在资本市场引发连锁反应。 贵州茅台董事长张德芹在股东大会上回应称,发自内心赞成公务接待不供酒新规,该让中国白酒回归初心。 多位专家向搜狐财经表示,白酒消费中政务消费的比例已经很低,此次条例的颁布对白酒行业的影响有限。 "目前中国白酒政务消费的比例普遍认为不高于5%。"搜狐酒业发展研究院专家蔡学飞认为,新规必然会导致酒类消费市场进一步收紧,但是影响很有限。 香颂资本执行董事沈萌也表示,此事对实际公务接待用酒的消费量和白酒板块的投资逻辑影响都有限。 "作为一个白酒从业者,发自内心的赞成这项规定",张德芹认为,该让中国白酒回归初心,"以之成礼、以之养老、以之成欢"就是初心。 张德芹坦言,面对消费场景的改变,投资者有担忧,我们很理解,但请大家相信茅台的质量、文化、根基不 ...