吉林省一家企业生产车间里，工作人员在复查该公司自主研发生产的碳纤维滑雪板。新华社记者 颜麟 蕴摄 数据来源：海关总署、国家体育总局 冰雪运动的热潮带火了冰雪装备产业。我国冰雪产业体系日益健全，产品供给能力持续增强，正逐 步从起步阶段迈向高质量发展阶段，海外市场竞争力与品牌影响力也在不断提升。 据海关统计，2025年下半年以来，我国对中东欧出口溜冰鞋、对北美市场出口滑雪服等冰雪运动产 品的增速超过两位数。中国冰雪装备缘何圈粉海外，日益受到海外消费者喜爱？中国冰雪产业如何快速 响应全球消费趋势？记者进行了采访。 ——编 者 "换了这款竞技款滑雪板后，转弯更灵活、韧性也够强，体验完全不逊于其他国际品牌。"在2026哈 尔滨国际冰雪经济博览会上，白俄罗斯滑雪爱好者谢尔盖耶维奇在哈尔滨乾卯雪龙体育用品有限公司展 台前赞叹。 作为较早从事冰雪装备制造的企业之一，乾卯雪龙的成长轨迹见证着国产装备的成长之路。公司 2000年以进口滑雪器材销售起步，2002年便成功产出滑雪鞋和固定器。技术突破驱动产品上新，为公司 拓展海外市场奠定了基础。2023年以来，趁着黑龙江哈尔滨冰雪热，公司销量大幅增长，生产线持续满 负荷运转。乾卯雪龙 ...

Group 1: Company Overview and Strategy - Lihigh Food Co., Ltd. aims to become a world-class food enterprise with a focus on baking, aspiring to last for over 500 years [10] - The company has successfully completed its overseas sales target for 2025, achieving over 100 million in sales in Southeast Asia and North America [11] Group 2: Product Development and Innovation - The company has introduced new cream products that are currently in trial sales, receiving positive feedback, particularly in performance compared to EU imports [2][3] - The top 100 products account for over 90% of the company's total sales, indicating that quality is more critical than quantity for growth [3] Group 3: Customization and Market Adaptation - Customization capabilities have improved significantly, with a notable increase in the proportion of customized business in 2025 [4] - The company is adapting to market changes by diversifying channels, which has contributed to growth in 2024-2025 [14] Group 4: Financial Management and Cost Efficiency - The company maintains a three-tiered cash management system to ensure liquidity and manage fluctuations in downstream demand [12] - Investment in expenses is focused on improving efficiency rather than merely cutting costs, with a strategic approach to large expenditures [6][7] Group 5: Channel Development and Challenges - The company is exploring opportunities in the snack retail sector, although challenges exist due to the lack of baking equipment in most stores [8] - The development of the cake shop channel relies heavily on the operators' capabilities, with ongoing adjustments to meet market demands [14]