Summary of Conference Call Records Industry Overview - The overall recovery of the real estate market is slow, with new home sales showing no significant improvement and low land auction premium rates indicating insufficient market confidence [1][2] - Local government short-term small loan interest subsidy policies have limited effects, and long-term sustainable policy support is crucial [1][2] - The brokerage industry is facing a trend of risk resolution and resource complementarity, but not all mergers will yield immediate results [1][4] Key Points and Arguments Real Estate Market - The targeted reduction of housing burdens aims to alleviate downward pressure on the real estate market, but overall trends remain negative, especially in major cities like Beijing and Shanghai, where home prices have dropped approximately 15% this year [2] - Current local government loan interest subsidy policies are mostly short-term and limited in scope, with examples including a 2% interest subsidy in Wuhan and 1% in other cities, which provide minimal overall impact [2][3] - Long-term, larger and more sustained interest rate reductions would significantly stimulate the market, but current measures are insufficient compared to past direct financial support [2] Brokerage Industry - CICC's merger with two AMCs has positioned it among the top five in net assets, enhancing its brokerage business competitiveness [1][4] - The integration of regional strong brokerages is expected to strengthen CICC's market position, but the short-term stock performance has been weak due to the time required for integration and profitability [4] - The brokerage sector's future direction is heavily influenced by policy, with a focus on stability in the current capital market [4][5] Banking Sector - The retail asset quality in the banking sector is under scrutiny due to fluctuations in housing prices, with rising concerns over mortgage loan asset quality and increasing non-performing loan ratios since 2024 [6] - Major banks, particularly state-owned ones, are experiencing more pronounced fluctuations in non-performing loan ratios due to their higher mortgage loan proportions [6] - A positive outlook for bank stock valuation recovery is anticipated in Q4, with recommendations for quality city commercial banks and state-owned banks based on high dividend logic [7][8] Additional Important Insights - The brokerage sector's configuration value will significantly increase if there is a rebound in valuations to high cost-performance ranges, with companies like CICC and Huatai Securities showing potential for profit recovery [5] - The market's reaction to recent mergers has been muted, indicating that thematic speculation may have reached a saturation point [4] - The core interest income of banks has accelerated growth, particularly among city commercial banks, which is expected to spread to more listed banks next year [8]

分析师及联系人 丨证券研究报告丨 行业研究丨行业周报丨房地产 [Table_Title] 定向降低购房负担意味着什么？ ——房地产行业周度观点更新 报告要点 [Table_Summary] 深度降息在宏观和银行层面有较多约束，贴息或者抵税是定向降息的主要手段。怎么贴是关键， 持续性比幅度和范围更重要，如果只是补贴有限年份，本质与一次性优惠没有区别，稳价效果 可能相对有限。如果只补贴新房，初期政策成本较小，但后期将逐步累加，并且加大新房对存 量的替代；如果兼顾存量，政策成本则明显提高。关于房价，收入预期比利率本身更重要，贴 息可逐步解决回报率倒挂问题，但收入预期有赖于总需求扩张或分配改革。综合而言，定向降 低购房负担，对好房子的"小循环"有一定支撑，有助于"增量带动存量"逻辑的进一步演绎。 [Table_Author] 刘义 侯兆熔 SAC：S0490520040001 SAC：S0490525060001 SFC：BUV416 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 [Table_Title 定向降低购房负担意味着什么？ 2] ——房地产行业周度观点更新 ...