最近总听到这样的声音："资本不投新消费了""资本放弃宠物赛道了"。2025年只剩最后几天，资本真的不看宠物行业了吗？其实并非如此。从资本爱"逐 利"的本性，反而能看出市场的未来走向。 一、宠物医疗健康成了"香饽饽" 据不完全统计，今年国内宠物行业公开投融资有33起，覆盖品牌、供应链、服务全链条。其中亿元级融资有5起，像艾益动物药品、帅克宠物等企业都拿 到了大额投资。 宠物医疗和药品赛道最受关注，共有13起以上融资。今年1月，艾益动物药品就拿下亿元级C+轮融资，打响了第一枪。资本明显更青睐那些有核心技术、 专注疫苗、新药研发和AI医疗的企业。 宠物智能用品和数字科技也在悄悄崛起，虽然融资数量不如医疗多，但趋势很明显。从AI穿戴设备、环境监测，到能提升诊疗效率的算法公司，都有资 本入场。 宠物食品领域则有些"冷热不均"。老牌企业如帅克宠物、中誉宠食依然受捧，但新品牌却融资寥寥。行业已从过去的"流量竞争"转向"供应链竞争"，没有 核心供应链和稳定盈利能力的品牌，很难再拿到钱。 宠物服务与零售也有亮点，全年共6起融资，聚焦线下服务、即时配送等场景。比如专注宠物出行的"领航爱宠"，市场占有率很高；即宠科技则搭建了宠 物 ...

Core Viewpoint - Yiyi Co., Ltd. is planning to acquire Gao Ye Jia, a pet food company, indicating a strategic move into the pet food sector from its core business of pet hygiene products [1][3]. Group 1: Company Overview - Yiyi Co., Ltd. is a leading player in the disposable pet hygiene products market, with 93.91% of its revenue coming from pet hygiene items in the first half of 2025, and 93.47% of its revenue generated from overseas markets [3]. - Gao Ye Jia specializes in mid-to-high-end cat food and has established a strong presence in the e-commerce sector, with a reported revenue of 600 million yuan last year [4]. Group 2: Strategic Implications - The acquisition represents a bold cross-industry move for Yiyi Co., Ltd., aiming to leverage Gao Ye Jia's strengths in the rapidly growing pet food market, particularly in staple food, which accounts for 35.7% of pet spending [4]. - Yiyi Co., Ltd. has previously invested in various pet-related sectors, indicating a strategic shift towards a dual revenue model combining hygiene products and pet food [5]. Group 3: Financial Performance - Yiyi Co., Ltd. reported a net profit growth of 108.34% and a revenue growth of 34.41% in 2024, but the growth rate slowed to 9.34% in the first half of 2025, with a profit increase of only 7.37% [5]. - The company's gross profit margin is relatively low at 18.97%, primarily due to a high proportion of OEM products, highlighting the need for brand development through the acquisition [5]. Group 4: Market Trends - The pet industry is experiencing accelerated consolidation, with major players increasingly focusing on brand development and capital investment [6]. - Recent acquisitions in the sector, such as Tianyuan Pet's acquisition of Taotong Technology for 688 million yuan, reflect a broader trend of strategic mergers and acquisitions within the pet industry [6].