在销售环节，SAP CRM的AI智能体（Joule）可自动分析客户沟通记录，生成销售策略建议。某汽车制 造商通过该功能优化报价策略，使订单转化率提升18%。此外，智能客服模块支持7×24小时响应，问题 解决率达85%，显著降低人力成本。 二、集成化协同：打破数据孤岛，构建全链路闭环 企业数字化转型的核心挑战在于跨系统数据流通。SAP CRM与SAP S/4HANA ERP、供应链管理 （SCM）等模块的深度集成，实现从客户触达到履约交付的全链路数据透明。某跨国能源企业通过该 方案将订单交付周期缩短40%，库存周转率提升25%。 随着企业数字化转型进入深水区，客户关系管理（CRM）系统已从传统工具进化为驱动业务增长的核 心引擎。2025年，行业呈现智能化、集成化、个性化、合规化、生态化五大趋势，全球CRM市场格局 加速重构。在此背景下，SAP CRM（思爱普）凭借其技术深度与行业广度，成为企业级市场的标杆选 择。 一、智能化升级：AI重构客户交互逻辑 2025年，AI技术已成为CRM系统的核心竞争壁垒。SAP CRM内置的SAP Business AI引擎，通过机器学 习算法实现客户行为预测准确率超90%。例如 ...

Financial Data and Key Metrics Changes - In Q1 2025, the company generated revenue of $321 million, a decline of less than 1% compared to the previous year, with U.S. revenue down 0.3% and Canadian revenue down 2.5% in local currency [4][12] - Gross margin increased by 60 basis points year-over-year to 34.9%, and operating income improved by 4.6% [5][16] - Operating income from continuing operations was $18.2 million, with an operating margin of 5.7% [18] Business Line Data and Key Metrics Changes - The performance of the company's largest strategic accounts improved, contributing positively to revenue growth as the quarter progressed [4][7] - The Indof business continued to see growth in new order generation, indicating strong performance in project-based segments [24] Market Data and Key Metrics Changes - The company faced challenges due to tariffs enacted in April, which disrupted the supply chain and impacted price and demand dynamics [8][10] - Despite these challenges, the company maintained a strong inventory position, which provided flexibility in price cost management [14][31] Company Strategy and Development Direction - The company aims to broaden its customer base by expanding existing account relationships and accelerating growth initiatives [7] - There is a focus on enhancing performance through account-based marketing and improving the alignment of marketing and sales [7] - The company is actively diversifying its supply chain to mitigate risks associated with tariffs, particularly those affecting imports from China [15][40] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to manage through the current environment, emphasizing a customer-centric approach and strong balance sheet [10][19] - The future demand environment remains uncertain due to macroeconomic factors and tariffs, but management is focused on executing effectively [25][63] Other Important Information - The company declared a quarterly dividend of $0.26 per share, reflecting its strong financial position [20] - Capital expenditures for 2025 are expected to be in the range of $2 million to $3 million, primarily for maintenance-related investments [18] Q&A Session Summary Question: Impact of Indof on the quarter - Management noted that Indof saw broader growth across larger customer segments, with no significant pull forward demand observed [24] Question: SD and A expenses sustainability - Management indicated that SD and A expenses were controlled, with a focus on maintaining cost efficiency while allowing for revenue growth [26][27] Question: Future pricing and gross margins amid tariffs - Management acknowledged the fluid situation regarding tariffs and indicated that they are monitoring it closely while managing inventory effectively [28][30] Question: Sourcing shift from China - Management confirmed that the sourcing from China has decreased from previous levels, with ongoing efforts to diversify supply chains [39][40] Question: Growth in strategic accounts - The growth in strategic accounts was attributed to both bringing on new accounts and strong performance from existing ones [47] Question: Potential for acquisitions - Management stated that M&A remains a lever for growth, with the company actively looking for strategic opportunities [65]