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以前看不上的面包车,现在是中产最爱的“宝宝巴士”
创业邦· 2025-09-03 03:19
Core Viewpoint - The article discusses the rising popularity of seven-seat MPVs, referred to as "baby buses," among middle-class families in China, highlighting their transformation from mere transportation to multifunctional family spaces [6][20][46]. Group 1: Market Trends - The demand for seven-seat vehicles has surged following the implementation of the two-child and three-child policies, leading to a significant increase in family-oriented vehicle purchases [27][29]. - The sales figures indicate that new energy vehicles dominate the MPV market, with models like the Denza D9 and Toyota Sienna leading in monthly sales [40][41]. - The price range of 30-40 million yuan has become the most attractive segment for consumers, balancing family space needs with quality and practicality [40][42]. Group 2: Consumer Behavior - Middle-class consumers prioritize safety and space when purchasing vehicles, often viewing seven-seat cars as essential for family comfort rather than just transportation [23][24]. - The concept of the "baby bus" has evolved to symbolize a family's lifestyle, reflecting a shift from individualistic driving pleasure to a focus on overall family comfort and safety [45][46]. - Consumers are increasingly looking for vehicles that offer modern design and technology, moving away from traditional business-style MPVs [36][45]. Group 3: Vehicle Features and Preferences - Features such as zero-gravity seats, large screens, and flexible interior layouts are becoming essential selling points for new MPVs, appealing to both families and business users [11][36]. - The article notes that many consumers are willing to invest in high-end features that enhance family experiences, such as entertainment systems and spacious interiors [24][36]. - The perception of MPVs has shifted, with many now viewing them as "second living rooms" rather than just vehicles, emphasizing the importance of comfort and functionality [34][46].