Group 1 - The narrative of "benchmarking" is outdated and no longer aligns with current market trends, as seen in Xiaomi's recent product launch strategy [2][4][6] - Investors are increasingly looking for differentiation rather than imitation, expecting companies to present unique value propositions instead of merely comparing themselves to competitors like Apple [9][10][14] - The Chinese tech landscape has shifted, with companies like CATL and SMIC focusing on innovation and exploring new frontiers rather than simply trying to match established players [3][4][13] Group 2 - Xiaomi's reliance on "benchmarking" against Apple may hinder its growth, as the market now demands more than just comparable specifications; it seeks innovative solutions that define the future [10][12][14] - The company has invested heavily in developing its own technologies, such as chips and electric vehicles, but has yet to effectively communicate these advancements to the market [10][14] - The competitive landscape is evolving, with new leaders emerging in AI and other technologies, making it crucial for Xiaomi to adapt its narrative to reflect contemporary challenges and opportunities [13][14]

Core Viewpoint - The article discusses the mixed reception of Xiaomi's recent product launch led by Lei Jun, highlighting the effectiveness of Xiaomi's marketing strategy centered around Lei Jun while also addressing the criticisms and challenges faced by the company in the competitive landscape [4][10][18]. Group 1: Marketing Strategy - Xiaomi's marketing strategy continues to revolve around the figure of Lei Jun, which has proven effective in generating attention and engagement compared to competitors [4]. - The recent product launch emphasized a "benchmarking" approach against high-end brands like Porsche, Tesla, and Apple, indicating a shift in Xiaomi's positioning in the market [12][13]. - The introduction of products like the new magnetic charging power bank, designed to appeal to Apple users, reflects Xiaomi's strategy to attract a broader customer base [14][15]. Group 2: Competitive Landscape - Xiaomi's products, including digital devices and automobiles, are seen as having varying strengths compared to competitors, indicating that Xiaomi does not possess a comprehensive competitive advantage [8]. - The article suggests that Xiaomi's enemies in the market are not increasing but have always been present, highlighting the ongoing competitive nature of the industry [19][21]. - The perception of Xiaomi's automotive division is complicated by its approach to media and car reviewers, which has led to tensions and criticisms from traditional automotive journalists [22][30]. Group 3: Challenges and Future Directions - The article points out that while Xiaomi has made strides in product performance, it still faces challenges in software development and user experience compared to competitors [17]. - Lei Jun's role is described as a significant asset for Xiaomi, but there are concerns about the sustainability of this influence and the need for the company to adapt its strategies moving forward [24][25]. - The article concludes that Xiaomi's current marketing tactics, which mimic those of Tesla, may not be suitable for the next phase of the company's growth, suggesting a need for strategic reevaluation [42].