（来源：辽宁日报） 转自：辽宁日报 周晴则一边用手机不停拍照，一边对记者说："我在上海工作，每年回来都觉得家乡变化很大。这次灯 会把工业历史和传统年味结合得特别好，很有创意。" 不远处，"铁韵骏辇 梦驰本溪"灯组前人头攒动。本溪市民张长鹏一家特意从平山区赶来，正围着灯组 合影。他5岁的女儿踮起脚尖，好奇地摸着灯上奔腾的马形装饰。"孩子第一次看到这么大的灯会，这些 灯不光好看，还能在玩的过程中了解本溪的工业历史，挺有教育意义的。"张长鹏说。 灯会负责人李茂朋说，灯会开始后平均每天有5000多名游客前来观灯，春节期间的人流量还在增加。他 指着不远处一座高约9米的"本溪福门·马到成功"主入口灯组说："这座灯组用钢铁结构和传统彩灯工艺 结合而成，既体现了本溪的工业底蕴，也融入了浓浓的年味，象征着本溪从'煤铁之都'向'文旅之城'的 转变。" 漫步灯会，工业与非遗、历史与年俗的融合随处可见。"星河踏雪 八骏追光"灯组以百年高炉为背景， 八匹骏马在灯海之中奔腾，仿佛从历史深处踏光而来；"摸马祈福"互动区里，大人孩子排着队轻轻触摸 马形灯饰，在欢声笑语中讨个新年好彩头；"太子河畔"灯组则把本溪的山水胜景搬进了灯会现场，让人 ...

Group 1: Industrial Tourism Boom - Industrial tourism in China has become increasingly popular, with factory visits being highly sought after, sometimes more difficult to book than admission to competitive universities [1] - The rise of industrial tourism reflects the strength of China's industrial technology and the growing interest in understanding production processes [1][7] - Companies are leveraging factory tours to attract potential partners and clients, enhancing collaboration opportunities [1] Group 2: Visitor Experience and Engagement - Visitors to factories are experiencing advanced automation and technology, which enhances their understanding of modern manufacturing processes [1][5] - Interactive experiences during tours allow visitors to learn about food safety and production standards, increasing consumer confidence in products [5] - The transformation of traditional factories into tourist attractions demonstrates a shift in public perception and engagement with manufacturing [4] Group 3: Economic Impact and Growth Opportunities - Factory tours have opened new revenue streams for companies, with some reporting significant sales increases attributed to visitor engagement [5][6] - For instance, a food industry park reported a 20% increase in sales, with projections of reaching 5 billion yuan in sales by 2025, largely driven by industrial tourism [5][6] - The integration of industrial tourism with cultural experiences is creating a comprehensive consumer experience, combining education, dining, and leisure [5][7] Group 4: Policy and Industry Trends - The Chinese government is promoting the integration of industry and tourism, with 122 national industrial tourism demonstration bases established across the country [7] - The trend of industrial tourism is shifting from niche experiences to mainstream consumption, driven by consumer demand for transparency and knowledge [7][8] - Experts highlight that this trend not only boosts economic growth but also enhances cultural appreciation and supports the transformation of the manufacturing sector [7][8]

Core Viewpoint - The rise of factory tours in China, described as "industrial tourism," has become increasingly popular, with high demand for visits surpassing even that of competitive university admissions [1][26]. Group 1: Popularity and Demand - Factory tours have become a sought-after experience, with reports indicating that visiting factories is now more challenging to book than entering some prestigious universities [1]. - A significant number of visitors, nearly 200,000, have been received by a specific automotive factory, indicating the high interest in industrial tours [6]. - To address the overwhelming demand, factories have increased their visitor capacity from 10,000 to 25,000 per month and expanded group sizes from 40 to 60-80 people [7]. Group 2: Business Opportunities - The industrial tourism trend has opened new avenues for businesses, allowing them to attract partnerships and collaborations with other companies [2][4]. - The integration of industrial tourism has led to a 20% increase in sales for some companies, with projections of reaching around 5 billion yuan in sales by 2025, of which nearly 1 billion yuan is attributed to industrial tourism [19]. - The concept of "industrial + cultural tourism" is being developed, creating diverse experiences for visitors, such as camping and tasting fresh food directly from production lines [21]. Group 3: Industry Transformation - The industrial tourism sector is evolving from a niche experience to a mainstream consumer activity, driven by consumer demand for transparency in production and companies' strategic shifts towards new consumption scenarios [24]. - The Ministry of Industry and Information Technology has emphasized the importance of integrating industry with cultural tourism, with 122 national-level industrial tourism demonstration bases established across various provinces [22]. - Experts highlight that the deep integration of industry and tourism can stimulate new economic growth points and enhance the overall efficiency of manufacturing and service sectors [28].