记者来到了位于北京通州的一家汽车生产工厂，刚进入园区内的综合楼，就看到这里挤满了来参观的人 群。有带着孩子的家庭旅游团，也有企业前来学习洽谈合作的参观团，大家都在有序等待参观批次的放 行。 跟随导览车进到工厂内，整个工厂内看不见一名工人，只能看到自动化生产线正在高速运转，机械臂精 准地完成焊接、涂装、组装等工序，AGV小车在工厂内快速穿梭、运送零件的同时也会自动避让导览 车，保证安全。 大一学生 王夏琳：了解工厂实际的内部，让我们能够近距离接触前沿技术，对自己的专业选择，包括 未来的发展有更清晰的认知。 近年来，工厂参观悄然走红，一票难求。"中国最难预约的是参观工厂，参观甚至比考进某些竞争激烈 的大学还难。"这是外媒近期对中国"工业游"的描述。印象中冷冰冰的工厂车间，为什么这么"火热"？ "工业游"火爆 看中国产业科技硬实力 负责人告诉记者，开展工业游后，还吸引了诸多业内企业前来参观、探讨合作，为企业带来了更多合作 机会。 曼胡默尔全球移动出行业务首席运营官 赫尔·罗斯蒂斯拉夫：未来，我们也希望可以进一步加强与高科 技企业的合作，共享最新的科技成果，一起探索数字化的应用，为我们在中国的客户提供更加高质量的 产 ...

不仅如此，通过开放工厂参观，还给企业带来了许多新机遇。以往，企业的生产销售主要是在家电、3C数码以及新能源汽车等产品。而随着 工厂旅游的火爆，也给企业在文旅方面带来了新的发展机遇。 企业负责人马兰介绍，截止到现在，已经接待将近20万的参观人次。文创产品，2025年一年的总销售额就超过了200万元。为了便于更多的游 客在这里能够满足他的餐饮需求，为游客提供餐饮服务，2025年总共有7万多名游客在这里用餐，深受用户的喜爱。 记者了解到，为了缓解一票难求的问题，企业在工作日和节假日专门增加了多个场次，并将原先的每组40人提升至60至80人，工厂每个月的旅 游接待能力也从原先的1万人次提升至2.5万人次。 央视网消息：近年来，工厂参观悄然走红，可以说一票难求。"中国最难预约的是参观工厂，参观甚至比考进某些竞争激烈的大学还难"，这是 外媒近期对中国"工业游"的描述。印象中冷冰冰的工厂车间为什么这么"火热"？ 记者来到了位于北京通州的一家汽车生产工厂，刚进入园区内的综合楼，就看到这里挤满了来参观的人群。有带着孩子的家庭旅游团，也有企 业前来学习洽谈合作的参观团，大家都在有序等待参观批次的放行。 跟随导览车进到工厂内，整个 ...

Core Viewpoint - The article discusses the rise of "industrial tourism" as a new trend in the tourism industry, particularly appealing to working individuals seeking unique experiences during their limited free time. This form of tourism transforms traditional factory visits into engaging and interactive experiences, often with added benefits like free products or hands-on activities [3][32]. Summary by Sections Industrial Tourism Emergence - This summer has been challenging for outdoor activities due to extreme weather, leading to a decline in popular outdoor tourism options. However, a new trend called "industrial tourism" has emerged, attracting working individuals who seek to make the most of their leisure time [3][5]. Transformation of Factory Visits - Industrial tourism has evolved from dull factory tours to dynamic experiences where visitors can engage in various activities, such as hands-on product sampling and interactive displays. The affordability of tickets enhances the appeal, making it a popular choice for tourists [5][7]. Examples of Popular Industrial Tours - Notable examples include the螺霸王螺蛳粉 factory, where a ticket priced at 36 yuan includes a factory tour and a meal, showcasing the value offered to visitors [7][9]. -元气森林 factory offers a similar experience with a 25 yuan ticket that includes free drinks and interactive displays, further enhancing visitor engagement [11][13]. Visitor Experience and Engagement - Many visitors seek not only to enjoy the products but also to gain hands-on experience, such as DIY activities at various factories. For instance, the北冰洋 factory allows visitors to create their own soda, while the新希望 dairy factory offers simulated milking experiences [16][19]. Market Growth and Future Prospects - Industrial tourism is classified under "industrial science popularization tourism," which is part of China's broader tourism market. Despite currently holding a smaller market share of 100 billion yuan, it is the fastest-growing segment among agricultural and technological tourism [32][43]. - Predictions indicate a compound annual growth rate of 18% to 22% for this market in the coming years, highlighting its potential for expansion [43][44]. Visitor Demographics and Motivations - The article notes that industrial tourism appeals to a wide range of visitors, including those seeking unique experiences, educational opportunities, and even a sense of nostalgia for childhood interests in machinery and production processes [51][54]. Challenges and Considerations - Despite the growth, there are concerns regarding safety and the authenticity of experiences offered. Some visitors report issues with high ticket prices and inadequate engagement, suggesting a need for better regulation and quality assurance in the industry [45].

Core Viewpoint - The article highlights the transformation of the Wuhan Steel Cultural Tourism Zone into a popular industrial tourism destination, showcasing the history and technological advancements of the steel industry in China, particularly through the legacy of the Wuhan Iron and Steel Corporation [1][9][10]. Group 1: Industrial Tourism Development - The Wuhan Steel Cultural Tourism Zone is located within the Wuhan Steel Plant, featuring giant pipelines and towering structures that reflect the active production environment [1]. - The hot-rolled factory allows visitors to witness the process of steel production, with temperatures reaching up to 1600 degrees Celsius, emphasizing the automation of the industry [6][8]. - The site has become increasingly popular, attracting over 80,000 visitors from 11 countries and regions in 2024, indicating a growing interest in industrial tourism [16]. Group 2: Historical Significance - The No. 1 blast furnace, known as the "Champion Furnace," has a historical significance as it produced 54.26 million tons of pig iron over its 61 years of operation before being retired in 2019 [9]. - The blast furnace has been repurposed as a cultural and educational site, preserving its historical essence while serving as a base for science education and red culture transmission [9][10]. - Visitors, especially students, find the site meaningful as it connects them to the industrial history and the efforts of past generations in the steel industry [10].