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工业研学精品线路启动
Liao Ning Ri Bao· 2025-10-10 00:59
Core Viewpoint - The launch of the "Great National Equipment, Liaoning Craftsmanship" industrial research study route in Liaoning Province aims to provide a comprehensive understanding of China's industrial development history to middle and primary school students through an innovative blend of industrial tourism and practical experience [1] Group 1: Industrial Research Study Route - The industrial research study route is officially open to middle and primary school students nationwide, featuring various significant industrial sites such as the China Industrial Museum, Shenyang Aerospace University, and Ansteel Group [1] - The route is designed for different age groups, allowing students to experience the charm of various industrial fields [1] Group 2: Educational Experience - Students participating in the research activities will engage in hands-on experiences at the Benxi Lake Industrial Heritage Group and witness the evolution of China's modern steel industry [1] - The activities highlight the transition of enterprises from traditional steelmaking methods to intelligent and green production technologies [1] Group 3: Future Development - Liaoning Province aims to establish a national benchmark for industrial research study, creating a unique industrial research journey for students [1] - The provincial cultural and tourism department plans to continuously improve the industrial research study routes and enhance service quality to benefit more students [1]
研学市场进入“深度体验”时代:家长愿为教育价值买单,科技企业、制造巨头跨界入局搅动千亿蓝海
Hua Xia Shi Bao· 2025-08-08 06:53
Core Insights - The core viewpoint of the articles is that the study tour market in China is undergoing a transformation driven by demand, shifting from "sightseeing" to "in-depth experiences" [1][3][8] Market Demand - The study tour market in China is projected to exceed 213.2 billion yuan by 2025, with a growth rate of over 15% [1][8] - Parents are increasingly willing to pay for quality educational experiences, as evidenced by a parent who spends an average of 1,000 yuan per day on study tours, highlighting the high cost-effectiveness of these programs [1][3] - There is a significant shift in consumer preferences, with parents now prioritizing educational value over mere sightseeing [3][8] Supply Transformation - Traditional study tour products are evolving, with companies like Dinosaur Park developing a comprehensive study system that caters to different age groups [5][8] - Major companies from various sectors, including China General Nuclear Power Group and SANY Heavy Industry, are entering the study tour market, leveraging their industrial resources to create unique educational offerings [5][6][8] - The integration of technology and innovative teaching methods is enhancing the educational experience, as seen in programs that utilize cutting-edge scientific concepts [6][7] Industry Dynamics - The study tour market is entering a "content is king" era, where high-quality educational content is essential for attracting participants [3][8] - The market is characterized by a diverse range of providers, including traditional educational institutions, travel agencies, and specialized study tour organizations [9][10] - New industry standards set to be implemented in 2025 aim to regulate the study tour market, ensuring quality and promoting sustainable growth [10]
工业旅游成为我国经济发展新引擎
Core Viewpoint - Industrial tourism has emerged as a new engine for economic, cultural, and social development, transcending traditional tourism boundaries [1] Group 1: Industrial Tourism Development - Industrial tourism is increasingly popular, transforming production lines into tourist attractions, particularly among younger demographics [2] - The Mengniu Industrial Tourism Zone showcases a full industrial chain story, emphasizing the integration of technology in tourism [2] - The Mengniu Industrial Tourism Zone has received multiple accolades, establishing itself as an industry benchmark [2] Group 2: Educational Aspects of Industrial Tourism - The industrial research market is rapidly growing, with an estimated market size of approximately 180 billion yuan by 2024 [4] - The China (Shenyang) Industrial Museum has initiated various educational activities, including industrial science popularization and workshops for students [4][5] - High-tech industrial tourism is particularly appealing to visitors, aligning with their desire for novel experiences [6] Group 3: Economic Impact - Industrial tourism is recognized as a significant economic growth point, with a rich array of resources available in China [6] - The development of industrial tourism can lead to the creation of industrial tourism towns, providing new economic opportunities for local areas [6] - The integration of modern society with industrial heritage is essential for the revitalization of historical sites [6][7]