▲书香门地集团董事长卜立新致辞 骐骥之远，需有领航之人；事业之兴，必靠掌舵之智。书香门地集团董事长卜立新上台致辞，为书香门地集团发展指明新一年前行方向。董事长强调，2025 年我们共同身处"世界百年未有之大变局"，行业面临房地产调整、消费分级、地板行业"内卷"同质化与价格战等多重挑战。面对变局，书香门地坚定选择差 异化突围，不卷价格只卷"价值""文化""美学""高端"，在2025年交出了逆势上扬的亮眼答卷。这份成绩离不开每一位经销家人的风雨同舟与鼎力支持。 骐骥驰骋踏春扉，势不可挡破尘围。1月8日，「骐骥驰骋，势不可挡」书香门地集团2026年度经销商年会盛大启幕！书香门地集团董事长卜立新、总裁郭 辉、副董事长兼执行总裁卜立江、副总裁顾环、副总裁唐海英、副总裁王波以及集团各部门领导出席，与来自全国各地的经销商家人们齐聚一堂，共叙并肩 情谊，共展未来蓝图。本次年会特邀色彩体系著名色彩专家、清华大学艺术与科学研究中心色彩研究所负责人、清华艺科院色彩实验室主任、AIC国际色彩 会议专业评委宋文雯，东华大学服装与艺术设计学院产品设计系副主任、副教授田玉晶，如恩设计代表宋可佳，FINDMedia联合创始人Jet等嘉宾出席 ...

Core Insights - In the first half of 2025, over 120 centralized commercial projects were opened nationwide, indicating a shift towards cautious and steady operations rather than rapid expansion [2][4][6] - The proportion of projects involving stock renovation has increased, with over 30% of new openings being renovations, highlighting a trend towards urban renewal and revitalization of existing assets [6][17] - The emergence of new commercial models such as outlet malls, themed malls, and hybrid commercial spaces is becoming a key strategy for differentiation in a competitive market [19][20] Group 1: New Openings and Market Trends - A total of 120+ centralized commercial projects were opened in the first half of 2025, covering approximately 9 million square meters [2] - The opening peaks occurred in January and May, with 46 and 38 projects respectively, while February saw only one opening due to the Spring Festival [2] - The structure of new openings has shifted, with a 70:30 ratio of new projects to stock renovation projects, and in June, the renovation projects surpassed new openings for the first time [6] Group 2: Regional Distribution and City Performance - The East China region led in new openings, accounting for 34% of the total, followed by South China and Southwest China at 19% and 15% respectively [7][8] - Beijing ranked first in the number of new openings, with 8 projects, while several lower-tier cities also showed significant activity [10][12] - High-tier cities continue to dominate the commercial landscape, but lower-tier cities are increasingly active, with notable openings in fourth and fifth-tier cities [12] Group 3: Leading Companies and Market Dynamics - Sixteen companies opened two or more projects, totaling 43 projects, with Zhuhai Wanda Commercial Management leading with 8 new openings [14] - State-owned enterprise Beijing Xincheng Commercial emerged as a "new dark horse," focusing on stock renovation projects [14][15] - Companies are increasingly utilizing stock renovation as a key strategy for project expansion, with several major players launching new product lines and flagship projects [15] Group 4: Urban Renewal and Stock Renovation - Urban renewal is driving the revitalization of commercial spaces, with nearly 40 stock renovation projects opened in the first half of 2025 [17][18] - The focus of renovations includes transforming old department stores and supermarkets, as well as repurposing vacant properties and historical sites [17][18] - Innovative commercial formats are emerging from urban renewal efforts, such as immersive industrial-style districts and cultural tourism landmarks [18] Group 5: Differentiation Strategies in Commercial Development - Outlet malls are experiencing a counter-cyclical boom, with 9 new outlet projects opened, reflecting a shift towards quality discount retail [19] - Themed malls targeting specific consumer segments, such as female-focused and esports-themed malls, are gaining traction [20] - Hybrid commercial spaces that integrate various elements like parks, art, and cultural heritage are being developed, providing new avenues for consumer engagement [20]