南昌大悦城

Search documents
长沙大悦城将更名“长沙北辰荟” !
Chang Sha Wan Bao· 2025-08-19 04:29
Core Points - The Changsha Beichen Delta Joy City will be independently operated by Beichen Group starting September 20, 2025, following the expiration of the contract with Joy City [1][3] - The project has seen significant improvements in foot traffic, sales, and regional capabilities during its four years of operation, establishing a sustainable foundation for the Beichen business district to evolve into a "provincial-level nighttime consumption gathering area" [3][5] - Joy City will ensure the continuity of member rights and benefits during the transition, with a gratitude reward program for members running from August 19 to September 19, 2025 [4] Company Operations - The Changsha Beichen Delta Joy City will be renamed "Changsha Beichen Hui" and aims to provide diverse consumer experiences and high-quality services [1] - New brands such as Domino's Pizza and Yuegaojia Supermarket are being introduced to the mall, indicating ongoing operational activities [3] - Joy City has demonstrated strong performance across its national portfolio, with significant sales and foot traffic increases reported during recent promotional events [4] Industry Trends - The transition of operations from Joy City to Beichen Group reflects a growing maturity in the commercial environment of Changsha and a diversification of asset management entities [5] - The Changsha Beichen Delta commercial project is positioned as a core project within the Beichen Delta business district, benefiting from the foundational support provided by Joy City's management expertise [4][5]
长沙大悦城将更名“长沙北辰荟” 北辰接棒大悦城商管团队
Chang Sha Wan Bao· 2025-08-19 03:17
Core Viewpoint - The Changsha Beichen Triad Delta Joy City will transition to independent operation by Beichen Group starting September 20, 2025, following the expiration of the contract with Joy City Commercial Management Team, which will withdraw in an orderly manner [1][3]. Group 1: Operational Transition - The transition is described as a normal contractual expiration, with Joy City having significantly improved foot traffic, sales, and regional capabilities during its four-year operation [3]. - The project will be renamed "Changsha Beichen Hui" and aims to provide diverse consumer experiences and high-quality services [1]. Group 2: Performance Highlights - Since its opening in September 2021, the project has become a new commercial landmark in Changsha, achieving a transformation from "real estate value" to "emotional value" [4]. - Joy City introduced over 200 brands by the end of 2024, with a notable increase in flagship and concept stores, leading to a 120% sales increase during the "Joy New Festival" in 2024 [5]. - The project has recorded over 40 million visitors by July 2025, maintaining nearly 20% growth in foot traffic over the past two years [5]. Group 3: Brand and Membership Management - To ensure member rights, Joy City has announced a "Member Points Appreciation Return" event from August 19 to September 19, 2025, allowing members to redeem points before the transition [7]. - Members can continue to use their points at all Joy City locations nationwide after the transition, ensuring seamless continuity of membership benefits [8]. Group 4: Future Prospects - The Beichen Group is set to build on the operational foundation established by Joy City, with expectations for further development in the Changsha Beichen Triad Delta commercial project [8]. - The transition reflects a growing maturity in the commercial environment of Changsha and a diversification of asset management entities [8].
2025上半年120+新商场开业,终于等来了这些王炸!
3 6 Ke· 2025-07-23 02:40
Core Insights - In the first half of 2025, over 120 centralized commercial projects were opened nationwide, indicating a shift towards cautious and steady operations rather than rapid expansion [2][4][6] - The proportion of projects involving stock renovation has increased, with over 30% of new openings being renovations, highlighting a trend towards urban renewal and revitalization of existing assets [6][17] - The emergence of new commercial models such as outlet malls, themed malls, and hybrid commercial spaces is becoming a key strategy for differentiation in a competitive market [19][20] Group 1: New Openings and Market Trends - A total of 120+ centralized commercial projects were opened in the first half of 2025, covering approximately 9 million square meters [2] - The opening peaks occurred in January and May, with 46 and 38 projects respectively, while February saw only one opening due to the Spring Festival [2] - The structure of new openings has shifted, with a 70:30 ratio of new projects to stock renovation projects, and in June, the renovation projects surpassed new openings for the first time [6] Group 2: Regional Distribution and City Performance - The East China region led in new openings, accounting for 34% of the total, followed by South China and Southwest China at 19% and 15% respectively [7][8] - Beijing ranked first in the number of new openings, with 8 projects, while several lower-tier cities also showed significant activity [10][12] - High-tier cities continue to dominate the commercial landscape, but lower-tier cities are increasingly active, with notable openings in fourth and fifth-tier cities [12] Group 3: Leading Companies and Market Dynamics - Sixteen companies opened two or more projects, totaling 43 projects, with Zhuhai Wanda Commercial Management leading with 8 new openings [14] - State-owned enterprise Beijing Xincheng Commercial emerged as a "new dark horse," focusing on stock renovation projects [14][15] - Companies are increasingly utilizing stock renovation as a key strategy for project expansion, with several major players launching new product lines and flagship projects [15] Group 4: Urban Renewal and Stock Renovation - Urban renewal is driving the revitalization of commercial spaces, with nearly 40 stock renovation projects opened in the first half of 2025 [17][18] - The focus of renovations includes transforming old department stores and supermarkets, as well as repurposing vacant properties and historical sites [17][18] - Innovative commercial formats are emerging from urban renewal efforts, such as immersive industrial-style districts and cultural tourism landmarks [18] Group 5: Differentiation Strategies in Commercial Development - Outlet malls are experiencing a counter-cyclical boom, with 9 new outlet projects opened, reflecting a shift towards quality discount retail [19] - Themed malls targeting specific consumer segments, such as female-focused and esports-themed malls, are gaining traction [20] - Hybrid commercial spaces that integrate various elements like parks, art, and cultural heritage are being developed, providing new avenues for consumer engagement [20]
南昌市西湖区:焕新城市商圈 澎湃经济活力
Zhong Guo Jin Rong Xin Xi Wang· 2025-06-01 04:35
Core Insights - Nanchang Dayuecheng officially opened on May 31, marking a new era of youth-centric commercial development in Nanchang [1] Group 1: Project Overview - Nanchang Dayuecheng is the first Dayuecheng commercial complex in Jiangxi Province, focusing on a "boiling youth venue" concept that integrates commerce, social interaction, experience, and entertainment [3] - The complex features over 220 brands, including 3 national first stores, 6 Central China first stores, and more than 30 city first stores, with over 60% of the stores being regional or above first stores, creating a multi-dimensional "first store economy" [3] Group 2: Opening Activities - During the Dragon Boat Festival holiday, Nanchang Dayuecheng will host a series of activities centered around technology art, family entertainment, trendy culture, and urban vibrancy [3] - Events include the first Central China exhibition of Minions, a giant inflatable display, a space exploration immersive exhibition in collaboration with a space agency, and a retro port-style street market with interactive activities [3] - The opening will also feature a "boiling music festival" with bands, virtual idols, and university dance troupes, complemented by a drone light show and fireworks [3] Group 3: Future Development and Economic Impact - The choice of Nanchang for this project is based on its strong economic vitality, favorable business environment, robust consumer spending, and high urban fashion index, aligning well with the Dayuecheng brand positioning [4] - Nanchang Dayuecheng is a significant commercial project in Xihu District, contributing to industrial upgrades and urban integration, promoting high-end, branded, and distinctive service transformations [4] - The district aims to enhance the business environment by focusing on "first store launches, night economy, and smart commerce," accelerating the development of an "international consumption center city core" [4]