导读：上汽奥迪以AUDI品牌本土化突围，避开德系豪华品牌受全球定价束缚而在华竞争受限的困局。 （文 / 观察者网 周盛明 编辑 / 高莘） 2025年9月16日，上汽奥迪AUDI品牌的首款车型E5 Sportback正式上市，新车全系推出先锋型、先锋 plus型、先锋quattro型和旗舰quattro型共4款配置车型，售价23.59万—31.99万。 奥迪E5 Sportback售价 上汽奥迪 值得注意的是，即日起至2025年12月31日，奥迪官方为全系新车提供了10000元保险现金礼遇——这意 味着E5 Sportback正式进入22万级区间。此外，在今年年底前，购车用户还可享5年超长贷及前24期0息 无忧等优惠金融政策。 奥迪E5 Sportback 上汽奥迪 在核心配置上，E5 Sportback和中国新势力品牌类似，强调"平权"。在三电技术上，新车全系配备800V 的电子电气架构，具备超快充的能力。在智能化配置上，新车全系标配由奥迪和Momenta合作开发的高 阶辅助驾驶系统（终身免费使用），并且在座舱中全系标配广域屏、奥迪助手和车规级高通骁龙8295芯 片。 奥迪E5 Sportback 上汽奥迪 ...

Core Insights - SAIC Motor Corporation reported a revenue of 627.59 billion yuan and a net profit of 1.67 billion yuan for the year 2024, with Q1 2025 revenue at 140.86 billion yuan and a net profit of 3.02 billion yuan, marking a year-on-year growth of 11.4% [1][2] Financial Performance - In 2024, SAIC sold 4.013 million vehicles and achieved terminal retail sales of 4.639 million vehicles, with 1.368 million of those being new energy vehicles and 1.082 million sold overseas, making it the only domestic automotive group to sell over one million vehicles in both segments for three consecutive years [2] - For Q1 2025, SAIC's total vehicle sales reached 945,000, with terminal deliveries exceeding 1.08 million, indicating a continuous improvement in channel health [2] - The sales of SAIC's new energy vehicles in Q1 2025 reached 273,000, a nearly 30% increase year-on-year, with March sales alone hitting 126,000, showing over 40% growth both year-on-year and month-on-month [2] - SAIC's self-owned brand vehicle sales in Q1 2025 reached 601,000, a 28.4% increase year-on-year, accounting for 63.6% of total sales, up 7.5 percentage points from the same period in 2024 [2] Strategic Initiatives - SAIC's chairman emphasized the importance of "equality" in the automotive industry, focusing on technological and experiential advancements to enhance user satisfaction and surprise [3] - The company aims to collaborate with both traditional partners like Volkswagen and General Motors, as well as new partners such as Huawei and ByteDance, to create a new industrial ecosystem [3] - At the 2025 Shanghai Auto Show, SAIC unveiled its strategic vision centered on "safety, intelligence, user understanding, and aesthetics" to enhance the smart mobility experience [4] New Brand Launch - SAIC and Huawei launched a new brand called "SAIC Shangjie," which is part of the HarmonyOS intelligent vehicle family, with the first model expected to debut in Q4 2025, targeting the mainstream market with a price around 200,000 yuan [5] - The brand focuses on a minimalist design philosophy and leverages Huawei's smart travel solutions to provide an intelligent mobility experience, emphasizing high safety and reliability [5] - The collaboration aims for "dual empowerment," combining SAIC's manufacturing expertise with Huawei's technological innovations in the smart driving sector [5]