最近咱汽车部的小伙伴搞来了一个新玩具，说是要给我们整个活。但看完他整的活后，公司的特斯拉车主集体沉默了…… 大家先看看下面这张 gif 吧： 没错，这家伙拿着一个小玩具一样的按钮，轻轻一按，就把特斯拉的充电口给打开了。即使是在锁车状态下，充电口也能被轻松 " 撬 " 开。 还好这次"撬"的是咱同事的车，要是"撬"的是别人的车，可能小伙伴会被当贼打成半死。 被打都是事小，就随随便便开启充电盖这事，还是有不少风险的。 一来是充电口容易有异物堵塞或者接口进水，影响使用安全。二来还有可能因为外力导致充电盖或者接口破损，增加维保费用。 当然还有更奇葩但咱亲身经历的情况——脖子哥上周开着 Model 3 外出旅行呢，打算停在路边换驾驶员，但这时充电盖莫名其妙地自动弹开了…… 这一开，直接给经过充电口的小伙伴一波gank，害得小伙伴差点"撞大运"。 虽然这件事大概率跟遥控开盖无关，但脖子哥对特斯拉充电盖的负面印象又加深了几分。 所以说到底，为啥特斯拉充电盖能这么容易被打开？ 找了一圈资料下来，脖子哥发现，这特斯拉的充电盖设计还"真有点说法"。 特斯拉车主们可能知道，特斯拉官方的充电枪上面，有一个按钮。按一下就可以开启特斯拉 ...

Core Viewpoint - The article discusses the potential resurgence of station wagons in the Chinese automotive market, particularly with the launch of the Enjoy S9T, which is positioned as a "beautiful travel car" and supported by industry leaders, indicating a possible structural shift in consumer preferences towards this vehicle type [4][19]. Group 1: Historical Context of Station Wagons in China - Station wagons, known as "Wagon" in China, have struggled to gain popularity, often labeled as niche vehicles despite their practical design that combines sedan handling with SUV space [6][10]. - Early models like the Peugeot 505 SW8 and the Santana wagon introduced the concept of station wagons to Chinese consumers, but they were often viewed as utilitarian rather than lifestyle vehicles [8][10]. - The rise of SUVs in the 2000s overshadowed station wagons, as consumers preferred the rugged appeal and higher seating position of SUVs, leading to a decline in the popularity of wagons [13][17]. Group 2: Current Market Dynamics and Consumer Preferences - The Enjoy S9T has seen significant pre-order success, with over 15,000 units reserved shortly after its launch, suggesting a growing acceptance of station wagons in the current market [19][28]. - Changing consumer lifestyles in China, including a desire for versatile vehicles for weekend trips and outdoor activities, align well with the attributes of station wagons, which offer a balance of comfort and cargo space [21][24]. - The shift in purchasing demographics towards younger consumers, who prioritize individuality over traditional sedan designs, may further enhance the appeal of station wagons [21][30]. Group 3: Technological Advancements and Competitive Strategies - The advent of electric and hybrid platforms provides station wagons with design flexibility and space advantages that were previously unattainable, allowing for more appealing aesthetics and functionality [22][24]. - Domestic manufacturers are leveraging advanced technologies and competitive pricing strategies to position new electric station wagons favorably against traditional SUVs, which may help to redefine consumer perceptions [24][28]. - The success of models like the NIO ET5T, which has outsold its sedan counterpart, indicates a potential market shift where station wagons could capture a more significant share of consumer interest [28][30]. Group 4: Future Outlook - The article suggests that while station wagons may not dominate the market like SUVs, they are likely to establish a stable niche with dedicated consumers, especially as the automotive landscape evolves [31][30]. - The combination of changing consumer preferences, technological advancements, and strategic marketing could lead to a resurgence of station wagons in the Chinese market, marking a significant shift from their historical status as niche vehicles [30][31].

Core Insights - The Audi E5 Sportback has exceeded expectations with over 10,153 orders within half an hour of its launch at a starting price of 235,900 yuan, highlighting its significance in Audi's transition to electric vehicles [1] - The E5 Sportback represents a strategic collaboration between Audi and SAIC, aiming to blend German engineering with Chinese technological advancements [2][3] - The vehicle's development cycle was notably rapid, taking only 24 months from project initiation to mass production, showcasing an efficient "24-hour seamless relay" development model between German and Chinese teams [1][2] Product and Market Positioning - The E5 Sportback is priced competitively between 235,900 and 319,900 yuan, targeting a new segment of "German intelligent electric coupes" rather than directly competing with existing models like Tesla Model 3 [3] - Over 50% of the orders are for the quattro all-wheel-drive version, indicating strong consumer recognition of Audi's traditional strengths in driving dynamics and quality [3] - The vehicle is positioned to appeal to younger consumers with a focus on smart technology, while maintaining a classic luxury image through the traditional Audi branding [3][4] Strategic Initiatives - Audi plans to open over 240 full-function user centers this year, marking it as the only luxury brand in a joint venture expanding its dealership network [4][5] - The brand emphasizes an "experience-driven sales" model, incorporating unique customer experiences to strengthen emotional connections with consumers [4] - The E5 Sportback's launch is seen as a significant move for traditional luxury brands in the electric vehicle market, with a focus on localizing products to meet Chinese consumer demands [5][6] Long-term Considerations - The initial order success is primarily from brand loyalists and early adopters, with future sales dependent on converting subsequent consumer groups [5] - The collaboration between Audi and SAIC aims to create products that resonate with local market needs, moving away from solely relying on brand prestige [5][6] - The E5 Sportback is viewed as a starting point for Audi's journey in the electric vehicle sector, with ongoing challenges ahead in establishing a strong brand presence in the smart electric era [6]

"我坚持认为车主是最好的代言人"。此前，李想曾在微博公开表示："会尝试少量热门综艺节目、电 影、电视剧的植入……至于明星代言，我们是不会做的。" 文 | 娱乐资本论 亚娜 今日，理想汽车官宣易烊千玺为品牌代言人的话题冲上热搜，引发了破圈层关注。 时隔一年后，李想本人在微博上亲自官宣了首位品牌代言人，时间选在了理想i6发布的同一天。 从"永不请代言人"到官宣易烊千玺，理想汽车为何"打脸"？ 事实上，车圈营销正在变天。曾经，"蔚小理"等新势力品牌常见做法是，用老板作为最大的代言人，雷 军、李斌、李想、何小鹏……无一不是常年活跃在舆论场，为自家品牌不断发声造势。 相比之下，合资车企由于都是职业经理人当家，相关负责人不便直接站到前台，这些品牌往往更热衷于 请明星代言人。 但随着各家品牌在续航、充电等技术指标上逐渐同质化，品牌认知和情感连接成了差异化竞争的关键。 习惯用老板当代言人的新势力，也逐渐开始捡起明星代言这一经典的营销方式。 据剁椒Spicy不完全统计，去年下半年以来，"蔚小理"等新势力车企，已陆陆续续有十几位明星代言的 消息释出。 | 品牌 | 代言人 | Title | | --- | --- | --- ...

以下文章来源于AutoLab ，作者许敏 AutoLab . 掌握汽车创新潮流，从关注AutoLab开始 作者 | 许敏 来源 | AutoLab 点击下方 卡片 ，关注" 自动驾驶之心 "公众号 戳我-> 领取 自动驾驶近30个 方向 学习 路线 今年的NIO Day并不是很热闹，原因很简单，因为大家都在守着手机等锁单。 有个小细节，发布会上，李斌口头强调了两次，在9月20日当晚21点30分之前下订，会享受一系列预定权益，强化了时间紧张，刺激了在座观众，颇有一番 销售技巧。 两款车，81.8万的ET9地平线特别版和40.68万起的全新ES8。 前者篇幅不多，是蔚来对于豪华天花板的极致表达； 而后者，我理解为是蔚来放下身段走向主流的全新开局。 全新ES8有三张王牌，第一张牌是空间： 同一个舞台，两款车却指向了完全不同的方向。 问题是，蔚来真正想赢下的是哪一条路？ 全新ES8的普惠 关于全新ES8的信息，我们不再这篇文章里赘述，详情可以参照我们之前写的文章： 《30万的蔚来全新ES8，一场迟到的成人礼》 按照李斌的话来说，"这一次不会让大家再坐三个小时，但我们也还是来一个快速省流版。" 这是一台被寄予厚望的旗舰 ...

Core Insights - The Chinese automotive market has recently seen the introduction of two significant new energy travel cars: the Xiangjie S9T and the Audi E5 Sportback, indicating a growing trend in this segment [1][3]. Group 1: Product Overview - The Xiangjie S9T offers both pure electric and range-extended versions, with prices ranging from 309,800 to 369,800 yuan, while the Audi E5 Sportback focuses solely on pure electric, priced between 235,900 and 319,900 yuan [3]. - Both vehicles exhibit strong overall competitiveness, providing potential consumers with new options in the travel car category [3]. Group 2: Market Trends - The travel car market in China, traditionally dominated by fuel vehicles, is experiencing a shift as more manufacturers, including NIO and BYD, enter the segment with electric models [3][5]. - Historically, travel cars have struggled to gain traction in China due to high prices, consumer preferences for SUVs, and limited marketing efforts from major brands [5][7]. Group 3: Consumer Preferences and Product Evolution - The transition to the new energy era has revitalized the travel car segment, with domestic brands now having greater control over product definition and pricing, leading to more competitive offerings [7][9]. - The improved user experience and product capabilities of new energy travel cars are expected to attract consumers who previously favored sedans or SUVs [9][11]. Group 4: Industry Outlook - The introduction of the Xiangjie S9T and Audi E5 Sportback is seen as a strategic move to tap into the niche market of travel cars, with expectations for significant growth in this segment by 2025 [11][12]. - The success of these models could stimulate demand and encourage further investment in the travel car category, potentially reshaping consumer preferences in the Chinese automotive market [12][13].

Core Insights - The article discusses the current sales performance and competitive landscape of electric sedans from five brands: Zhijie, Xiaopeng, Xiaomi, Jike, and Tesla [1] Group 1: Sales Performance and Customer Insights - Zhijie's main model is the S7, with the S7 Max being the top-selling configuration, offering various purchase incentives totaling up to 53,000 yuan [2] - Customer interest in the S7 is primarily driven by pricing policies and advanced driving assistance features, with a significant portion of buyers being urban female consumers [2] - Xiaopeng's P7 model has a customer visit rate of 30%, with buyers attracted to its unique design and technology [6] - Xiaomi's SU7 sees a customer visit rate of 30-40%, with brand reputation and previous model performance being key factors for buyers [9] - Jike's 001 model has a customer visit rate of 40%, with buyers valuing safety and control features [12] Group 2: Competitive Landscape - Key competitors for Zhijie include Xiaomi's SU7, 34C, and Tesla's M3, with the easiest competition being the Mercedes C-Class due to brand recognition and policy incentives [3] - Xiaopeng faces competition from Xiaomi SU7, Avita 06, and Tesla M3, with Avita being the easiest to compete against due to its superior space and configuration [7] - Xiaomi's SU7 competes with Tesla M3 and other new energy brands, with the most challenging competition being Tesla due to its quick delivery times and strong brand loyalty [9][15] - Jike's main competitors are Xiaomi's dual models and Tesla's offerings, with Xiaomi being easier to compete against due to long delivery times [14] - Tesla's Model 3 is popular but difficult to compete against due to its strong brand appeal and customer loyalty, with a customer visit rate of 20-30% [17]

21世纪经济报道记者 焦文娟 杭州报道 继SUV和轿车之后，鸿蒙智行终于将触角伸向了中国市场较冷门的品类——旅行车。 9月16日，鸿蒙智行与北汽合作的第二款车型享界S9T正式亮相。新车共推出4款车型，售价区间30.98万 ~36.98万元。根据鸿蒙智行披露的数据，享界S9T上市1小时大定突破5000辆。 为了保证交付，北汽透露，目前享界工厂已达到每两分钟下线一台新车的生产节奏。 而对鸿蒙智行来说，享界S9T不仅补全了鸿蒙智行全品类布局的一块空白，更试图重新激活一个在中国 市场尚未真正爆发过的细分市场。 选择旅行车作为突破口的逻辑看似矛盾却充满机会：一方面，中国旅行车市场规模是真正的小众市场， 目前畅销的车型仅有蔚来ET5T；另一方面，正是这种未被充分竞争的市场，给了科技赋能最大的改造 空间。 小众市场机遇与风险并存。对鸿蒙智行来说，市场教育始终是最大变量。此前大众、沃尔沃等品牌多次 尝试培育中国旅行车市场，均折戟沉沙。 华为的破局点则可能在于其独有的用户生态。高粘性的用户基础，为推广非主流车型提供了试错空间。 享界S9T是"五界"首款旅行车，聚焦智能出行场景，更强化续航与智能化体验。 余承东在现场介绍，享界S ...

Core Insights - The multi-functional travel vehicle segment in the domestic automotive market has been niche, but recent structural changes in the market due to the shift towards new energy vehicles are revealing growth potential [2][7] - The launch of the Xiangjie S9T by Hongmeng Zhixing marks a significant entry into the travel vehicle market, combining the comfort of sedans with the spaciousness of SUVs [2][6] Product Overview - The Xiangjie S9T is available in four versions with a price range of 309,800 to 369,800 yuan, featuring both range-extended and pure electric powertrains, with mass deliveries starting on September 21 [2][3] - The vehicle offers a spacious interior with a total passenger space of 1962mm and a trunk capacity of 729L, expandable to 1677L, catering to various outdoor and family needs [3][6] Technology and Performance - The Xiangjie S9T is equipped with Huawei's Qian Kun Intelligent Driving ADS 4 system, featuring 36 high-precision sensors and supporting advanced driving assistance functions [5][6] - The pure electric version boasts a maximum CLTC range of 801km, while the range-extended version can achieve up to 1305km, showcasing significant advancements in battery technology [5][6] Safety and Interaction Features - The vehicle includes a comprehensive safety system with multiple collision avoidance features and a robust structural design for enhanced passenger protection [5][6] - The smart cabin features a 16.1-inch central display and advanced audio systems, enhancing user interaction and experience [6][7] Market Trends - The introduction of the Xiangjie S9T reflects a broader trend in the automotive industry where traditional car manufacturers are collaborating with tech companies to innovate in the electric and intelligent vehicle space [6][7] - As competition intensifies in the SUV and sedan markets, companies are exploring niche segments like travel vehicles and MPVs to differentiate their products [6][7]

Core Viewpoint - SAIC Audi's AUDI brand aims to break through the constraints faced by German luxury brands in China by localizing its offerings and avoiding global pricing restrictions [1][7]. Group 1: Product Launch - The first model from SAIC Audi, the E5 Sportback, was officially launched on September 16, 2025, with prices ranging from 235,900 to 319,900 yuan [1]. - A promotional offer includes a cash insurance benefit of 10,000 yuan, effectively placing the E5 Sportback in the 220,000 yuan price range [1]. - Additional financial incentives include a 5-year extended loan and 0% interest for the first 24 months for buyers before the end of the year [1]. Group 2: Technical Features - The E5 Sportback features an 800V electronic architecture for ultra-fast charging capabilities and is equipped with a high-level driver assistance system developed in collaboration with Momenta, available for lifetime free use [3]. - The vehicle includes a wide-screen display, Audi assistant, and a Qualcomm Snapdragon 8295 chip across all configurations [3]. Group 3: Competitive Positioning - The E5 Sportback is competitively priced against similar models like Zeekr 001 (259,000 to 329,000 yuan) and NIO ET5T (298,000 to 354,000 yuan) [5]. - Some features, such as the "Luxury Cabin Upgrade Package" and "Luxury Driving Upgrade Package," are available as optional add-ons, priced at 5,000 yuan and 25,000 yuan respectively [5]. Group 4: Strategic Collaboration - The AUDI brand is a result of a deep collaboration between SAIC Group and Audi, which signed a cooperation agreement last May to develop a new platform focused on the Chinese market, named the "Advanced Digitized Platform" [5]. - The E5 Sportback was developed on this platform, leveraging SAIC's strengths in new energy and intelligent network technologies while benefiting from Audi's established product design [5]. Group 5: Market Dynamics - German luxury brands face limitations in the Chinese market due to their global pricing strategies, which must consider overseas markets, restricting their competitive flexibility [7]. - The launch of the AUDI brand by SAIC Audi allows for a more tailored approach to meet the expectations of Chinese consumers for luxury brand transformation [7].