Core Insights - The 23rd China International Wine Expo will be held in Wuhan from October 17 to 19, showcasing a wide variety of alcoholic beverages across 60,000 square meters of exhibition space [1][3] - The event will feature over 20 engaging activities, including expert forums and competitions, aimed at educating consumers about wine valuation and tasting skills [1][3] Industry Overview - The expo will cover a comprehensive range of products from "global famous wines" to the entire industry chain, allowing consumers to experience the production process to end consumption [3] - Discounts on products will range from 20% to 60% for certain white wines, with some beer products offering discounts up to 80% [3] Market Significance - Wuhan is positioned as a key economic center in China, with strong transportation capabilities that connect the central region and the broader national market [3] - The expo aims to establish a strategic platform for market circulation and cultural exchange, enhancing the visibility of the wine industry in China [3]

Core Insights - The autumn sugar hotel exhibition in Nanjing highlights the urgent need for distributors to find profitable products amid the current market challenges in the liquor industry [2][4] - The bottled liquor market is projected to exceed 200 billion yuan by 2025, attracting numerous companies and intensifying competition [4] Company Overview - Jin Yu Wan Liquor Industry has emerged as a leading brand in Anhui's simplified liquor sector, competing against national brands and new entrants by focusing on quality, channels, innovation, aesthetics, and reputation [5] - The company showcased its main products, including the premium series, Jin Yu Gan Yun, and Jin Yu Fu Xiang, at the autumn sugar exhibition, seizing the opportunity presented by the event's location [5] Product Highlights - The premium series is the main sales driver for Jin Yu Wan, catering to market demands for enjoyable, low-alcohol, and affordable options, and has been a bestseller in Anhui for over a decade [5] - Jin Yu Gan Yun, a key online product, has quickly become a million-level bestseller within a year of its launch, leveraging e-commerce and innovative marketing strategies [7] - Jin Yu Fu Xiang, a unique fragrant liquor, combines four basic aroma types, earning accolades such as the Long Triangle Excellent Food and Anhui Province's Top 100 Online Goods [10] Market Trends - The concept of "aged liquor" is gaining traction, with consumers increasingly valuing the quality associated with older products, which aligns with the industry's shift towards rational consumption [11][14] - Jin Yu Wan is one of the few simplified liquor companies that openly markets aged liquor, setting it apart in a competitive landscape [11] Business Development - The exhibition has led to numerous discussions and potential partnerships with distributors, indicating strong interest in Jin Yu Wan's offerings [14] - Industry experts suggest that the future of bottled liquor lies in high-quality, competitively priced products, which Jin Yu Wan is well-positioned to deliver [14]