颇为年轻的客群，极高的提袋率，潮流的动漫IP产品……走在人流如织的"中华商业第一街"——南京路 步行街，百联ZX创趣场有些不一样。 以前，这里是百联股份旗下的华联商厦，进驻的是"老字号"，也曾是南京路上的"顶流"。2023年1月， 瞄准"年轻力"消费，百联股份完成了对华联商厦的整体改造，这便是在"90后""00后"心中鼎鼎有名的百 联ZX创趣场。 走进ZX创趣场，处于"C位"的是主打青少年热血动漫的中国原创动漫IP"凹凸世界"。镜面吧唧、无边色 纸、纸夹相卡……为期18天的快闪店时间才过半，这里有不少"谷子"已经提前售罄，取而代之的是一张 张"提货券"，却仍然架不住消费者购买的热情。 "完全没想到，这场快闪的销售额这么高！"光和社衍生品研发中心负责人唐英虎说，快闪店首日营业额 近百万元，"这个数据不仅在国内表现优异，在国际上也是对标一线大IP的销售水平，有些爆款第一天 卖到晚上就断货了"。 趣场内的"凹凸世界"快闪店里，不少"谷子"已经提前售罄。新华社记者 周蕊 摄 "10多年前国漫还寥寥无几，现在每年都有亮眼的国漫新IP涌现，衍生品市场更加成熟，商场里的'C 位'也开始出现了知名国漫的身影。"唐英虎说，"凹 ...

Core Insights - The article discusses the "Futian Warm Winter Consumption Season" in Shenzhen's Futian District, aimed at boosting consumption and revitalizing the night economy through a series of innovative events [1][8]. Group 1: Event Overview - The "Heartfelt Qi Miao Night · Qi Miao Feast" event was launched on December 26, featuring local food vendors and social media influencers to create an immersive night-time consumption experience [1][3]. - The event attracted significant public participation, showcasing a collaborative effort between the government, businesses, and the community to enhance the charm of the district [1][3]. Group 2: Community Engagement - Over 60 long tables were set up for communal dining, allowing citizens and business representatives to share local delicacies, fostering a sense of community and cultural vibrancy [3]. - The event incorporated elements like the "Fuuki" mascot and food influencers to engage younger consumers, blending online and offline experiences to stimulate spending [5][8]. Group 3: Economic Impact - The event achieved over 30 million exposures across various platforms, leading to increased foot traffic and sales for participating merchants, indicating a positive impact on the local economy [8]. - The initiative is seen as a milestone in promoting consumption, economic growth, and job creation, with local representatives praising its effectiveness in enhancing the night economy [8]. Group 4: Future Prospects - The Futian District plans to continue enriching night-time consumption experiences and launching more interactive events to sustain economic vitality and attract younger demographics [8].

Core Insights - The "Youth Power New Wave" conference at Chaowai UIC marks the beginning of a series of consumer experience activities aimed at enhancing the winter journey for citizens and tourists during the New Year holiday [1] - The ongoing urban renewal project on Chaowai Street will continue to upgrade public spaces, with the Blue Island Building set to transform into a trendsetting IP launch center [8] Group 1: Event Highlights - The conference coincides with the 20th anniversary of Chaowai Street and the 2nd anniversary of THE BOX Chaowai, which has attracted over 50 flagship and first stores since its opening [3] - The MADverse digital art space will host the first domestic exhibition of the "Newborns of All Things: Intangible Cultural Heritage 'Trendy Young' Carnival," featuring rare exhibits, VR experiences, and creative markets [3] Group 2: Urban Development - The urban renewal project aims to create a vibrant community for young people, integrating creativity, industry, and commerce [3] - The area will benefit from improved public spaces and the introduction of a "super release center" in collaboration with Maoyan Film, enhancing its status as a trendsetting IP launch hub [8] Group 3: Cultural and Consumer Experience - The newly renovated northeast area of THE BOX features artistic installations and interactive designs, creating an inviting atmosphere for visitors [5] - Special events during the celebration include the launch of exclusive products and a pet market, enhancing the consumer experience [5][6]

Core Insights - The National Day and Mid-Autumn Festival holidays have become a critical period for various commercial districts to enhance competitiveness through innovative business models and immersive experiences [1][2][3] Group 1: Event-Driven Consumption - Major sports events like the China Open and WTT Grand Slam in Beijing have significantly boosted sports-related consumption and revitalized surrounding commercial areas [1] - The "Flower YOUNG Trendy" consumption season in Beijing's Chaoyang District integrates parks and shopping centers, enhancing cultural experiences and consumer engagement [2] - Shanghai's various festivals and events, such as the International Tea Culture Tourism Festival, have led to the opening of flagship stores and the launch of new products, driving consumer interest [2] Group 2: Innovative Consumer Engagement - The launch of the "Jingan GO Consumption Wristband" in Shanghai aims to enhance consumer experience by providing data-driven insights for optimizing shopping environments and improving service quality [3] - Chengdu's cultural technology exhibition at Kuanzhai Alley features interactive installations that engage visitors, enhancing their overall experience and encouraging social media sharing [3][4] - The focus on thematic IPs in Kuanzhai Alley aims to create unique and memorable experiences for visitors, thereby increasing their engagement and time spent in the area [4]