MADverse摩境数字艺术空间
Search documents
激活年轻力生态 北京朝外UIC年轻力大会启幕
Zhong Guo Jing Ji Wang· 2025-12-29 08:40
Group 1 - The "Youth Power New Wave" conference was held in Beijing's Chaoyang District, focusing on the integration of culture, commerce, tourism, and sports, as well as trends in youth consumption [1] - The MADverse digital art space launched a domestic first exhibition titled "Newborns and Intangible Cultural Heritage Carnival," aimed at revitalizing intangible cultural heritage through trendy approaches [1] - Key drivers of the consumer market identified include "experiential value, emotional value, and local culture," with urban core districts moving towards a new track of business integration, scene symbiosis, and youth co-creation [1] Group 2 - THE BOX, located on Chaowai Street, has attracted over 50 flagship and first-store brands since its opening, with more than 100 brands currently present [2] - Future plans for Chaowai include deepening the youth ecosystem and enhancing scene experiences to support the development of Chinese originality and provide growth opportunities for young talents and entrepreneurs [2] - The second phase of urban renewal on Chaowai Street will upgrade public spaces, with the Blue Island Building set for a significant upgrade and collaboration with Maoyan Movies to create a "Super Release Center" [2]
蓝岛大厦将变身潮流IP首发中心
Sou Hu Cai Jing· 2025-12-27 21:09
Core Insights - The "Youth Power New Wave" conference at Chaowai UIC marks the beginning of a series of consumer experience activities aimed at enhancing the winter journey for citizens and tourists during the New Year holiday [1] - The ongoing urban renewal project on Chaowai Street will continue to upgrade public spaces, with the Blue Island Building set to transform into a trendsetting IP launch center [8] Group 1: Event Highlights - The conference coincides with the 20th anniversary of Chaowai Street and the 2nd anniversary of THE BOX Chaowai, which has attracted over 50 flagship and first stores since its opening [3] - The MADverse digital art space will host the first domestic exhibition of the "Newborns of All Things: Intangible Cultural Heritage 'Trendy Young' Carnival," featuring rare exhibits, VR experiences, and creative markets [3] Group 2: Urban Development - The urban renewal project aims to create a vibrant community for young people, integrating creativity, industry, and commerce [3] - The area will benefit from improved public spaces and the introduction of a "super release center" in collaboration with Maoyan Film, enhancing its status as a trendsetting IP launch hub [8] Group 3: Cultural and Consumer Experience - The newly renovated northeast area of THE BOX features artistic installations and interactive designs, creating an inviting atmosphere for visitors [5] - Special events during the celebration include the launch of exclusive products and a pet market, enhancing the consumer experience [5][6]
新华文化访谈录丨杨澜:聚合柔韧之力拥抱时代变化
Sou Hu Cai Jing· 2025-10-09 10:41
Core Insights - The "2025 International Women's Forum" was successfully held in Beijing, focusing on the theme "Resilience Power, Creating the Future" and aimed to establish a comprehensive platform for women's brand experiences in China [1] Group 1: Forum Background and Purpose - The International Women's Forum was founded in 2014, with the initial motivation stemming from the lack of platforms to showcase women's stories and perspectives [2] - The founder, Yang Lan, emphasized the need to communicate the role of Chinese women in society to a global audience, countering misconceptions about their education and workforce participation [2][3] Group 2: Evolution of Forum Themes - Over the past decade, the forum's topics have evolved to reflect contemporary social, economic, and cultural developments, addressing issues such as women's rights, technology adoption, and resilience during crises like the pandemic [5] Group 3: Current Forum Theme and Message - The theme "Resilience Power, Creating the Future" aims to highlight the importance of mental resilience among women to face societal pressures and challenges, promoting emotional support and connection [8] Group 4: Notable Insights from the Forum - The forum featured inspiring stories and insights from various guests, focusing on personal growth, innovation in industries, and the application of AI in business [10] Group 5: Media and Cultural Exchange - Yang Lan discussed the transformation of media in the AI era, emphasizing the shift from traditional media to a more interactive and immersive media landscape, which requires adaptability and continuous learning [13][15] - The importance of cultural exchange and storytelling was highlighted, with a focus on presenting Chinese culture in a way that resonates with international audiences [24][26]