广告植入

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优酷《藏海传》爆火后被指“轰炸式”植入广告 商业利益PK用户体验
Xi Niu Cai Jing· 2025-06-11 15:57
Group 1 - The drama "Cang Hai Chuan" on Youku has achieved significant popularity, breaking records with over 15.85 billion views, making it the top-ranked historical drama in terms of cumulative views as of June 6 [2][3] - The show has also performed well on traditional television, with peak ratings reaching 2.48% and a market share of 24.2% on CCTV's prime time slot, attracting a large audience of young viewers aged 18-34, accounting for 62% of the audience [3] - The show's related topics have generated nearly 10 billion views on Weibo, indicating widespread public discussion and engagement [3] Group 2 - Despite its success, Youku faces controversy due to the high volume of product placements in "Cang Hai Chuan," with 48 brands and 218 advertisements totaling 1932 seconds, leading to mixed reactions from viewers [5][6] - The high frequency of advertisements has resulted in dissatisfaction among some SVIP users, who feel that their viewing experience is negatively impacted despite paying for premium access [6][7] - Youku's previous issues with its SVIP model, which led to user backlash over perceived devaluation of the VIP service, have compounded the current trust crisis, further complicating its efforts to balance commercial interests with user experience [7] Group 3 - Youku is also facing challenges in content quality and variety, with competitors like Tencent Video leveraging rich resources to produce popular IPs, while Youku struggles with a lack of diverse content and insufficient IP development [7] - The financial performance of Alibaba's entertainment division shows a narrowed loss of 554 million yuan in the 2025 fiscal year, attributed to reduced losses from Youku, highlighting ongoing financial pressures [7] - The controversy surrounding "Cang Hai Chuan" underscores the critical need for Youku to manage advertising effectively and enhance its content offerings to ensure sustainable growth [7]
起猛了!百度竟在导航路面打广告。网友:好奇葩的植入方式
程序员的那些事· 2025-05-09 09:50
百度在推广方面又有创新了! 近日有些网友反馈,在百度地图导航进入车道级导航后,3D 地图的车道遇到了广告。 广告并非简单的悬浮窗口或边缘展示,而是与导航路线融为一体,广告文字被设计成仿佛"喷涂"在 虚拟道路表 面,有些版本甚至还在路边设置了虚拟广告牌。 许多用户指出这种广告可能存在安全隐患,在驾驶过程中,突然出现的广告文字可能会分散驾驶员注意力,或 者在复杂路况下遮挡关键导航信息。 百度客服:已记录反馈 截至目前,百度地图官方尚未对此作出公开回应。百度客服回应称,会帮用户记录并反馈问题,由专员处理, 对于具体何时能够解决,称"请以地图页面更新为准"。 - EOF - 不仅能看到广告,还会在语音播报中听到相关广告内容,且这些广告无法通过任何设置关闭。 网友讨论 不少网友吐槽广告"反人类"、"离谱"、"好奇葩",认为过度追求商业利益牺牲用户体验。 也有网友戏称这种设计"天才但危险",类比科幻剧《黑镜》中反乌托邦场景,质疑其创新方向偏离用户需求。 1、 小米决定:改名 2、 全球最大 Deepfake 成人网站关门大吉,网友:为什么我现在才知道 3、 突发!TikTok 被重罚 43.6 亿。网友:可持续性割肉? ...