新京报贝壳财经讯（记者韦英姿）1月15日，在2026微信公开课 PRO小游戏专场上，微信小游戏团队现 场公布了最新生态数据：IAP（应用内购买）小游戏月活跃用户达到3亿，IAA（应用内广告）小游戏月 活跃用户达到4亿。 同时，微信小游戏团队宣布，2026年IAP首发新游激励上限提升至400万元，在iOS平台上，平台将接入 苹果IAP支付能力，鼓励优质内容在小游戏生态中长线运营。2025年内，有近70款游戏达成百万以上 DAU（日活跃用户），超300款游戏单季度流水超过千万元。 校对 杨许丽 ...

Core Insights - TikTok and Douyin have set a record by becoming the first app to achieve in-app purchase (IAP) revenue exceeding $6 billion in 2024, surpassing any other app, including games, by more than double [1] - TikTok's IAP revenue in Q4 2023 reached a record $1.9 billion, with only YouTube and Google One's subscription services exceeding this amount in a year among non-gaming apps [1] - TikTok's annual IAP revenue for 2024 saw a significant year-on-year increase from $4.4 billion in 2023 [1] Comparison with Other Apps - TikTok's comparison with other apps is somewhat skewed due to the inclusion of its Chinese counterpart, Douyin, which is tailored for Chinese audiences and focuses more on e-commerce [2] - In the U.S., TikTok has returned to app stores after a delay in a ban due to national security concerns, with a 75-day extension granted by former President Trump [2] - TikTok achieved multiple revenue milestones, including being the first non-gaming app to reach a total consumer spending of $10 billion in 2023 [2]