Core Insights - The 2025 China International Tourism Trade Fair was held in Haikou, Hainan, attracting over 1,000 travel merchants from 101 countries and regions [1] - The Shaanxi exhibition area showcased the theme "Starting Point of the Silk Road: Hometown of the Terracotta Warriors," highlighting the cultural heritage of the Qin, Han, and Tang dynasties [1] Group 1: Exhibition Highlights - The "Cultural Tourism Resources" section featured digital restoration images of the Terracotta Warriors and VR experiences of ancient city walls, illustrating the rich cultural heritage [1] - The "Technology Shaanxi" section demonstrated the integration of traditional tourism with modern technology through a 3D smart tourism system [1] - The "Health and Leisure" section focused on ecological resources in the Qinling Mountains and tea tourism in southern Shaanxi, promoting "slow life" vacation products [1] - The "Red Tourism" section centered on the revolutionary culture of Yan'an, emphasizing the inheritance of red genes and the promotion of revolutionary spirit [1] - The "Tourism Performance" section provided immersive experiences through performances of classic dance segments and live singing of Shaanxi folk songs [1] Group 2: Promotion and Engagement - During the fair, over 30,000 professional merchants and visitors were received at the Shaanxi exhibition area, with more than 50,000 tourism promotional materials distributed [2] - The exhibition area achieved significant online engagement, with over 10 million cumulative views on platforms like Douyin and WeChat, enhancing the influence of the "Cultural Shaanxi" brand [2] - The Shaanxi Cultural and Tourism Department plans to implement the outcomes of the trade fair by developing more tourism routes and products that align with industry trends and market demands [2]

Group 1 - The implementation of the visa-free policy between China and Russia has led to a significant increase in the number of Russian tourists entering China, particularly through the Suifenhe port [1][5] - Since the visa-free policy was enacted, 15 groups of Russian students have entered through the Suifenhe port, totaling over 1,000 students, indicating a growing interest in cross-border educational experiences [5] - The city of Heihe has developed customized health and wellness travel routes that combine traditional Chinese medicine and shopping, shifting the focus of cross-border tourism from mere sightseeing to health and wellness vacations [5][7] Group 2 - The hospitality and service industries in Heihe are adapting to the influx of Russian tourists by enhancing their offerings, such as adjusting breakfast menus to include items favored by Russian guests, like freshly brewed coffee [9] - Local businesses, including restaurants and supermarkets, are actively improving service details to create a more convenient and welcoming experience for Russian visitors [7]