66 7 激活新春消 解 R FFF 0 假日旅游升温,凸显消费韧性。消费是经济 增长第一动力,假日旅游则是释放消费潜能的关 键载体。春节假期期间，日均全社会跨区域人员 流动量3.11亿人次，同比增长8.2%，出行规模 创历史新高。 春和景明启新程,人流涌动聚活力。2026年 春节假期9天（2月15日至2月23日）全社会跨区 域人员流动量累计超28亿人次，人们怀揣团圆期 盼与赏景向往,奔赴山海、穿梭城乡,消费市场 "马力十足",彰显"流动中国"澎湃活力,折 射出我国经济发展的巨大潜能。 冰雪游、避寒游带动云南、海南、黑龙江等 长线目的地需求持续释放,福建泉州、安徽黄山 等地也吸引众多游客,各地文旅热潮印证了消费 市场的巨大潜力。游客出行带动住宿、餐饮等相 关产业协同发力,持续为经济发展注入暖意。 I I 在浓厚的新春氛围下,体验传统年俗、观赏 非遗代表性项目、购买国潮服饰、赠送文创礼物 成为春节消费的主旋律。 TT I FT d I t with the submit and the submit and the submit of the submit of the submit of the 2026年春 ...

春节假期里，浓郁的文化气息与年味交织在一起，成为各地城市商圈的亮点，从体验文创IP制作到感受民俗氛围，文化正成为促进消费提质升级的新动能。 这个春节假期，在四川省成都市春熙路商圈，新开的多家文创店生意格外火爆，以国宝大熊猫为原型推出的一系列产品最受青睐。 成都市熊猫邮局负责人唐晓：我们的这个IP"悠悠"也是换上了马年的新衣，我们这推出了40多款马年新品。 与传统文化深度融合，蜀绣、漆器等传统技艺也更多出现在今年的文创产品中。 文创产品不仅是表达情绪的商品，更成为吸引客流、激活消费的新载体。 成都市锦江区商务局商贸流通科科长杨瑞：整个春熙路商圈打造了一个"春熙六宝"IP，作为一个大家可以打卡、拍照的场景。每天来拍照、打卡的人数应该 是上万人次。 好看，好吃，好逛，乡村文化大集，正变身成一个汇聚非遗、产业与多元文化的活力秀场，不仅可供观赏，更可以参与和体验。集市旁，文创产品新春首秀 正在举行。模特们手持或佩戴着最新的设计作品，从时尚箱包到马年饰品，传统技艺焕发出全新活力。一旁的手工体验区，大家在传承人的指导下亲手尝试 编织，感受经纬间的匠心与乐趣。 客群的聚集变化也让春熙路这条历史悠久的商业老街业态发生新的变化。 ...

同时，开发完整的科技旅游产业链，借助市场化机制，引导专业公司围绕科技主题开发一系列的科创衍 生产品。完善商业布局，促进科普体验与商业服务融合，打造科技消费新增长极，为上海打造具有国际 影响力的科技创新中心营造浓厚的氛围，在潜移默化中提升全民科技素养。 市政协委员 沈锋 建议围绕上海现有众多顶尖科研院所的技术优势，结合基因工程、脑机互动、太空探索等领域，在不涉 及安全保密原则的前提下，大力鼓励科研机构将国际领先的技术、装备和产品以更高频次、常态化的方 式面向中小学生和广大市民开放。 ...

Core Viewpoint - Shandong Tai'an Taishan Scenic Area has innovatively introduced exoskeleton robots and other technological devices, enhancing the traditional mountain experience with a futuristic touch [1] Group 1: Technological Innovation - The introduction of lightweight "Iron Man" style exoskeleton equipment allows visitors to climb Mount Tai more easily [1] - The use of technology aims to provide a new experience during traditional festivals, such as the upcoming Spring Festival [1] Group 2: Visitor Experience - The scenic area is seeing a steady influx of tourists who come to pray for national peace and health during the Spring Festival [1] - The combination of traditional cultural practices and modern technology is expected to attract more visitors [1]

Core Insights - The integration of culture, tourism, commerce, and technology in Nanjing during the New Year holiday resulted in significant visitor engagement and spending, with a total of 5.675 million visitors and a consumption amount of 3.48 billion yuan, representing increases of 20.3% and 24.8% respectively compared to the previous year [1] Group 1: Visitor Statistics - External tourists accounted for 64.3% of Nanjing's tourism market, with the top ten source regions being Anhui, Shanghai, Zhejiang, Henan, Shandong, Guangdong, Jiangxi, Beijing, Hubei, and Hebei [2] - Notable increases in visitor numbers were observed from Shandong (44.2%), Zhejiang (37.9%), and Fujian (33%), indicating enhanced appeal to mid- to long-distance travelers [2] - The top three attractions by visitor numbers were the Confucius Temple-Qinhuai Scenic Area, Zhongshan Scenic Area, and Xuanwu Lake Scenic Area [2] Group 2: Rankings and Recognition - Nanjing ranked first in the province for out-of-town cultural tourism spending, totaling 2.1 billion yuan, which accounted for 22.1% of the provincial total [3] - The city was recognized as the top destination for New Year travel by Meituan, with night-time consumption increasing by 49.5% year-on-year [3] - Nanjing was listed among the top destinations for high-speed rail travel (4th), domestic self-driving travel (5th), and overall domestic travel (8th) according to various travel reports [3] Group 3: Innovative Experiences - The introduction of immersive cultural experiences, such as the large-scale 3D show at Xuanwu Lake, provided new attractions for visitors, enhancing the overall tourism experience [4] - Events like the drone light show at Niushou Mountain Cultural Tourism Area and the "Cross-Year Fireworks Festival" at Jiangsu Garden Expo Park attracted significant crowds [4] Group 4: Cultural Engagement - Public libraries and cultural centers saw high engagement, with 98,600 visitors to libraries and 23,500 to cultural centers, alongside 162 cultural events involving 167,800 participants [5][6] - Various cultural performances were organized across different districts, enriching the visitor experience during the holiday [5][6] Group 5: Hospitality Sector Performance - Hotels in Nanjing reported full occupancy for three consecutive days, with an average occupancy rate of 87.8% across star-rated hotels, marking a year-on-year increase of 12.8 percentage points [7] - Notable hotels such as Shangri-La, Kempinski, and InterContinental experienced full bookings, while rural tourism spots welcomed 473,000 visitors, reflecting a 31% increase from the previous year [7]

Core Insights - The 2025 China International Tourism Trade Fair was held in Haikou, Hainan, attracting over 1,000 travel merchants from 101 countries and regions [1] - The Shaanxi exhibition area showcased the theme "Starting Point of the Silk Road: Hometown of the Terracotta Warriors," highlighting the cultural heritage of the Qin, Han, and Tang dynasties [1] Group 1: Exhibition Highlights - The "Cultural Tourism Resources" section featured digital restoration images of the Terracotta Warriors and VR experiences of ancient city walls, illustrating the rich cultural heritage [1] - The "Technology Shaanxi" section demonstrated the integration of traditional tourism with modern technology through a 3D smart tourism system [1] - The "Health and Leisure" section focused on ecological resources in the Qinling Mountains and tea tourism in southern Shaanxi, promoting "slow life" vacation products [1] - The "Red Tourism" section centered on the revolutionary culture of Yan'an, emphasizing the inheritance of red genes and the promotion of revolutionary spirit [1] - The "Tourism Performance" section provided immersive experiences through performances of classic dance segments and live singing of Shaanxi folk songs [1] Group 2: Promotion and Engagement - During the fair, over 30,000 professional merchants and visitors were received at the Shaanxi exhibition area, with more than 50,000 tourism promotional materials distributed [2] - The exhibition area achieved significant online engagement, with over 10 million cumulative views on platforms like Douyin and WeChat, enhancing the influence of the "Cultural Shaanxi" brand [2] - The Shaanxi Cultural and Tourism Department plans to implement the outcomes of the trade fair by developing more tourism routes and products that align with industry trends and market demands [2]

Group 1 - The 27th Harbin Ice and Snow World officially opened on December 17, with online reservations reaching 40,000 on the opening day, indicating high popularity [3] - The scale of this year's Ice and Snow World is the largest ever, covering 1.2 million square meters [3] - The event features three main thematic axes: a timeline of urban development, an ice and snow art and performance route, and a multicultural gathering line, with over 300 ice architecture installations [5] Group 2 - Many ice and snow attractions incorporate ideas from netizens, such as a 521-meter-long super ice slide designed to resemble the Great Wall, and ice sculptures of national symbols like the Fujian aircraft carrier and the "Jiaolong" submersible [7] - The park integrates advanced technology, including a single-sided freezing technique for transparent ice that can encapsulate fruits and flowers, and a cutting-edge ice machine developed by Harbin Institute of Technology that enhances ice block production efficiency [11] - The Central Radio and Television Station has set up a live broadcast studio at the Ice and Snow World for five consecutive years, adding new photo opportunities and interactive areas for visitors [13]

Core Insights - The integration of technology into tourism is transforming the role of tourists from passive observers to active participants, enhancing the travel experience through immersive technologies like VR [2][3][6] - New tourism models are emerging that combine science, technology, and cultural experiences, appealing particularly to younger audiences and igniting their interest in scientific exploration [3][4][7] Group 1: Technological Integration in Tourism - The "Tech + Tourism" model is creating new scenes, experiences, products, and business formats, allowing tourists to explore history and engage with future technologies [3][6] - In Hunan, the number of tourists is projected to grow from 530 million in 2021 to 742 million by 2024, with total tourism expenditure expected to exceed 1 trillion yuan [6] - The "Chasing Rockets" tourism initiative in Wenchang has transformed previously underdeveloped areas into popular destinations, showcasing the economic potential of tech-driven tourism [9] Group 2: Innovative Experiences and Attractions - The China Architecture Science Museum in Wuhan features a popular exhibition on Mars construction, attracting over 300,000 visitors, with nearly 30% from outside the province [3] - Hainan's Changying Fantasy Park utilizes modern technology to create immersive experiences, including a "Cyberpunk Future World" show, enhancing visitor engagement [4][5] - Hunan's "My Shaoshan Journey" program combines immersive experiences with digital technologies, serving around 4,000 students daily and benefiting over 700,000 students [5] Group 3: Policy and Development Initiatives - Hunan is implementing a "Cultural + Technology" action plan to foster innovation in the cultural industry, including financial incentives and cross-departmental collaboration [6][7] - The development of digital platforms and virtual reality applications is aimed at revitalizing traditional culture and enhancing visitor experiences [7][8] - Wuhan's "Cyber Wuhan" branding and the introduction of the "Light Valley Photon" aerial tramway are part of efforts to integrate high-tech elements into tourism, attracting over 3.1 million visitors [10]

Core Insights - The 23rd Sichuan Guangwushan International Red Leaf Festival has commenced, themed "Guests from Afar AI on Guangwu Red," featuring a global relay event to promote tourism [6] - Guangwushan is recognized as "China's First Red Leaf Mountain," with a vast 680 square kilometers of red leaf viewing area, and has introduced new attractions and technological enhancements to improve visitor experiences [6][9] - The festival has seen a surge in visitor engagement, with daily attendance exceeding 3,000 since the opening of the Guangwushan Sports Theme Park [9] Tourism Development - The festival includes various activities such as the "Red Leaf Flying Car" and helicopter tours, enhancing the adventure and scenic experience for visitors [7][10] - New attractions like mountain roller coasters and glass water slides have been added to diversify the visitor experience beyond just leaf viewing [9] - The introduction of "black technology" in the form of exoskeleton assistive devices aims to reduce physical strain for hikers, allowing them to enjoy the scenic views more comfortably [12] Visitor Engagement and Amenities - The festival has implemented a real-time red leaf index to inform visitors about the best viewing conditions, ensuring a more satisfying experience [11] - The local hospitality sector is thriving, with significant demand for accommodations, particularly during weekends, driven by the festival and improved amenities in local guesthouses [14] - A variety of themed experiences, including immersive night tours and music events, have been introduced to attract different demographics and enhance the overall visitor experience [15]

Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has showcased a vibrant and diverse consumption market, reflecting new trends in cultural and tourism integration [1][3][23] Group 1: Tourism and Cultural Integration - The total cross-regional movement of people during the holiday is estimated at 2.432 billion, averaging 304 million daily, marking a 6.2% year-on-year increase [3] - The holiday period has seen a rise in creative tourism experiences, with many opting for immersive cultural activities, such as visiting museums and engaging in local traditions [5][8] - Collaborative efforts among museums in cities like Luoyang have enhanced visitor experiences by offering combined tours, addressing the fragmentation of cultural resources [5] Group 2: Technological Innovations in Tourism - The integration of technology in tourism has led to innovative experiences, such as robot-themed attractions in Shenzhen and industrial technology tours in Beijing [7][8] - Technology not only revitalizes traditional tourist sites but also creates new cultural experiences and consumption scenarios [8] Group 3: Sports and Entertainment as Economic Drivers - The holiday period has transformed sports events, movies, and concerts into a multi-faceted consumption ecosystem, driving economic growth [10][12] - Events like basketball leagues and international tennis competitions have successfully merged sports with tourism, enhancing local economies through ticket-based consumption [10][13] Group 4: Consumer Experience and New Offerings - The holiday has seen a shift in consumer experiences, with new retail and dining options emerging, such as themed restaurants and cultural exhibitions [15][19] - The introduction of first-time stores and exhibitions during the holiday has attracted significant consumer interest, contributing to a lively economic atmosphere [19] Group 5: Policy Support and Economic Impact - Government policies, including personal consumption loan subsidies and consumption vouchers, have stimulated consumer spending and enhanced market vitality [21] - The combination of policy support and innovative business models is expected to foster a positive cycle in the consumption ecosystem, promoting high-quality economic development [21][23]