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科技旅游:从围观到探索如何升级
Jing Ji Ri Bao· 2025-11-18 22:19
Core Insights - The integration of technology into tourism is transforming the role of tourists from passive observers to active participants, enhancing the travel experience through immersive technologies like VR [2][3][6] - New tourism models are emerging that combine science, technology, and cultural experiences, appealing particularly to younger audiences and igniting their interest in scientific exploration [3][4][7] Group 1: Technological Integration in Tourism - The "Tech + Tourism" model is creating new scenes, experiences, products, and business formats, allowing tourists to explore history and engage with future technologies [3][6] - In Hunan, the number of tourists is projected to grow from 530 million in 2021 to 742 million by 2024, with total tourism expenditure expected to exceed 1 trillion yuan [6] - The "Chasing Rockets" tourism initiative in Wenchang has transformed previously underdeveloped areas into popular destinations, showcasing the economic potential of tech-driven tourism [9] Group 2: Innovative Experiences and Attractions - The China Architecture Science Museum in Wuhan features a popular exhibition on Mars construction, attracting over 300,000 visitors, with nearly 30% from outside the province [3] - Hainan's Changying Fantasy Park utilizes modern technology to create immersive experiences, including a "Cyberpunk Future World" show, enhancing visitor engagement [4][5] - Hunan's "My Shaoshan Journey" program combines immersive experiences with digital technologies, serving around 4,000 students daily and benefiting over 700,000 students [5] Group 3: Policy and Development Initiatives - Hunan is implementing a "Cultural + Technology" action plan to foster innovation in the cultural industry, including financial incentives and cross-departmental collaboration [6][7] - The development of digital platforms and virtual reality applications is aimed at revitalizing traditional culture and enhancing visitor experiences [7][8] - Wuhan's "Cyber Wuhan" branding and the introduction of the "Light Valley Photon" aerial tramway are part of efforts to integrate high-tech elements into tourism, attracting over 3.1 million visitors [10]
第二十三届四川光雾山国际红叶节如约而至 当红叶遇上“黑科技” 光雾山玩法上新
Si Chuan Ri Bao· 2025-10-23 00:36
Core Insights - The 23rd Sichuan Guangwushan International Red Leaf Festival has commenced, themed "Guests from Afar AI on Guangwu Red," featuring a global relay event to promote tourism [6] - Guangwushan is recognized as "China's First Red Leaf Mountain," with a vast 680 square kilometers of red leaf viewing area, and has introduced new attractions and technological enhancements to improve visitor experiences [6][9] - The festival has seen a surge in visitor engagement, with daily attendance exceeding 3,000 since the opening of the Guangwushan Sports Theme Park [9] Tourism Development - The festival includes various activities such as the "Red Leaf Flying Car" and helicopter tours, enhancing the adventure and scenic experience for visitors [7][10] - New attractions like mountain roller coasters and glass water slides have been added to diversify the visitor experience beyond just leaf viewing [9] - The introduction of "black technology" in the form of exoskeleton assistive devices aims to reduce physical strain for hikers, allowing them to enjoy the scenic views more comfortably [12] Visitor Engagement and Amenities - The festival has implemented a real-time red leaf index to inform visitors about the best viewing conditions, ensuring a more satisfying experience [11] - The local hospitality sector is thriving, with significant demand for accommodations, particularly during weekends, driven by the festival and improved amenities in local guesthouses [14] - A variety of themed experiences, including immersive night tours and music events, have been introduced to attract different demographics and enhance the overall visitor experience [15]
焦点访谈|新玩法、新引擎、新体验……“双节”引燃假日消费热潮
Yang Shi Wang· 2025-10-08 13:41
Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has showcased a vibrant and diverse consumption market, reflecting new trends in cultural and tourism integration [1][3][23] Group 1: Tourism and Cultural Integration - The total cross-regional movement of people during the holiday is estimated at 2.432 billion, averaging 304 million daily, marking a 6.2% year-on-year increase [3] - The holiday period has seen a rise in creative tourism experiences, with many opting for immersive cultural activities, such as visiting museums and engaging in local traditions [5][8] - Collaborative efforts among museums in cities like Luoyang have enhanced visitor experiences by offering combined tours, addressing the fragmentation of cultural resources [5] Group 2: Technological Innovations in Tourism - The integration of technology in tourism has led to innovative experiences, such as robot-themed attractions in Shenzhen and industrial technology tours in Beijing [7][8] - Technology not only revitalizes traditional tourist sites but also creates new cultural experiences and consumption scenarios [8] Group 3: Sports and Entertainment as Economic Drivers - The holiday period has transformed sports events, movies, and concerts into a multi-faceted consumption ecosystem, driving economic growth [10][12] - Events like basketball leagues and international tennis competitions have successfully merged sports with tourism, enhancing local economies through ticket-based consumption [10][13] Group 4: Consumer Experience and New Offerings - The holiday has seen a shift in consumer experiences, with new retail and dining options emerging, such as themed restaurants and cultural exhibitions [15][19] - The introduction of first-time stores and exhibitions during the holiday has attracted significant consumer interest, contributing to a lively economic atmosphere [19] Group 5: Policy Support and Economic Impact - Government policies, including personal consumption loan subsidies and consumption vouchers, have stimulated consumer spending and enhanced market vitality [21] - The combination of policy support and innovative business models is expected to foster a positive cycle in the consumption ecosystem, promoting high-quality economic development [21][23]
“外国游客被震醒:原来中国科技这么先进,欧洲如此落后”
Xin Lang Cai Jing· 2025-08-30 16:33
Group 1 - The article highlights the growing trend of "tech tourism" in China, where foreign tourists are increasingly visiting to experience advanced technologies and urban landscapes [1][2][3] - Social media platforms like TikTok have seen a surge in content related to China travel, with over 215,000 videos tagged with "chinatravel," showcasing futuristic scenes such as cashless payments and drone deliveries [2][3] - The demand for tech-related experiences, such as autonomous vehicle rides and drone food delivery, has significantly increased among overseas tourists, particularly from Europe and Singapore [3][5] Group 2 - Travel agencies like "China Highlights" have incorporated technology experiences into their itineraries, reflecting a shift in tourist preferences towards interactive and immersive experiences [6][7] - International travel companies are also entering the tech tourism market, offering guided tours to Chinese tech companies and showcasing innovations like delivery robots and high-speed trains [7] - Recent data indicates a substantial increase in foreign tourist arrivals in major Chinese cities, with Shenzhen and Shanghai experiencing growth rates of 44.7% and 53.3% respectively in the first half of 2025 [8]
外国游客专程赴华体验科技潮,中国城市被赞未来世界
Guan Cha Zhe Wang· 2025-08-29 08:29
Group 1 - The core viewpoint of the articles highlights the increasing trend of foreign tourists visiting China to experience its advanced technology and futuristic urban landscapes, driven by social media exposure [1][2] - The phenomenon of "tech tourism" in China is growing, with tourists specifically traveling to witness innovations such as driverless taxis and delivery robots [1] - The number of videos tagged with "chinatravel" on TikTok has surpassed 215,000, with a significant portion uploaded in the past year, showcasing China's major cities as sci-fi destinations [2] Group 2 - The relaxation of visa policies in China has contributed to a rapid increase in foreign tourist arrivals [1] - Social media content related to travel in China has seen explosive growth, further fueling interest among international audiences [1][2] - Many popular posts on social media emphasize futuristic experiences in China, such as palm payment systems and drone deliveries, appealing to overseas viewers [2]
夏日经济新活力系列报道 文旅市场玩法多 夏日消费活力足
Ren Min Wang· 2025-08-22 05:50
Group 1 - The summer has seen a surge in cultural and tourism activities, reflecting an upgrade in consumer demand and lifestyle improvements [1][2] - New tourism formats and experiences are emerging, such as indoor ice and snow venues, which have become popular choices for summer cooling [1] - The "night economy" is thriving, with significant increases in tourist numbers for night-time activities, such as boat performances and light shows [2] Group 2 - Various regions are integrating sports and cultural events to boost tourism and consumption, with substantial financial incentives provided through vouchers and events [3] - The tourism industry is recognized as a vital driver of economic growth, enhancing local infrastructure and creating job opportunities [2][3] - Technological innovations are transforming the tourism experience, with immersive projects like XR experiences and 3D printing of cultural relics attracting global visitors [3]
端午假期广东累计接待游客2321.0万人次
Zhong Guo Xin Wen Wang· 2025-06-03 08:58
Group 1 - The Dragon Boat Festival holiday in Guangdong from May 31 to June 2, 2025, saw a total of 23.21 million visitors, representing a year-on-year increase of 20.6% [1] - The tourism revenue during the holiday reached 11.44 billion yuan, marking a year-on-year growth of 25.6% [1] - The average spending per visitor in Guangdong was 493 yuan, which is a 4.2% increase compared to the previous year [1] Group 2 - Major cities in Guangdong, including Guangzhou, Foshan, Dongguan, Zhongshan, and Shanwei, hosted various dragon boat races, integrating traditional customs with modern elements like drone performances and online streaming [1] - The 4A-level and above scenic spots in Guangdong received 7.26 million visitors during the holiday, reflecting an approximate 19% year-on-year increase [1] - The Gulongxia Scenic Area experienced a significant surge in visitors, welcoming 79,000 guests, which is a 220% increase year-on-year, due to its unique blend of adventure elements and immersive experiences [1] Group 3 - The Qingyuan Senbora Scenic Area offered a unique experience combining technology and tradition, featuring performances by robots and AI dogs during the holiday [2] - In Foshan's Shunde Changlu Tourism Resort, a giant rice dumpling weighing 3.8 tons was showcased, attracting many visitors eager to taste this culinary delight [2]
科技“流量”激活文旅“增量”
Ren Min Ri Bao· 2025-06-02 21:43
Group 1: Space Tourism Development - The Yao Guang Rocket Viewing Platform in Hainan officially opened on May 20, 2023, and hosted around 800 visitors for the launch of the Long March 7 rocket [6][7] - The platform is located approximately 6 kilometers from the Wenchang Space Launch Site, enhancing the experience for visitors who can witness rocket launches up close [7] - The platform aims to expand its offerings by integrating space-themed educational programs and leisure activities, enhancing the overall visitor experience [7] Group 2: Mars Simulation Experience - The Mars 1 Base in Gansu features a landscape similar to Mars, providing immersive experiences for visitors, including simulated rocket launches and survival scenarios [9][10] - The base operates under a role-playing and task-driven model, allowing visitors to engage in over 60 tasks related to Mars exploration, enhancing their understanding of scientific concepts [10] - Future plans include developing unique tourism routes that combine technology and industry, leveraging local resources [10] Group 3: Scientific Education and Public Engagement - The Hefei Science Island, home to the EAST nuclear fusion experiment, offers educational tours for students, promoting scientific literacy and engagement with advanced research [11][12] - Hefei has developed a network of 270 science and technology tourism bases, creating over 110 educational routes to foster public interest in science [12] - The city aims to transform scientific resources into educational opportunities, enhancing the role of science in tourism [12]
中国光谷迎来科技旅游热
Xin Hua She· 2025-05-25 07:50
Group 1 - The core viewpoint of the articles highlights the rise of technology tourism in China's Optics Valley, particularly through the introduction of innovative transportation like the "Optics Valley Photon" sky rail, which has attracted millions of visitors since its launch in 2023 [1][2] - The "Optics Valley Photon" sky rail is the first operational sky rail in China, featuring fully automated driving, energy-efficient technology, and a unique passenger experience with panoramic views [1] - As of now, nearly 26 million people have experienced the "Optics Valley Photon" sky rail, indicating its popularity among both local and out-of-town tourists [1] Group 2 - The recent "China Optics Valley" International Optoelectronics Expo attracted nearly 70,000 visitors, showcasing a blend of technology and education, appealing to families and children [2] - Wuhan's East Lake High-tech Zone has launched a series of technology tourism activities, integrating cutting-edge technology with traditional cherry blossom viewing, enhancing the overall tourist experience [2] - The city of Wuhan aims to establish itself as a world-renowned cultural tourism destination, with a focus on strengthening technology-related cultural tourism products and promoting the "Cyber Wuhan" brand [2]
“五一”即将来临,北京海淀推出五大主题板块、17项特色活动
Xin Jing Bao· 2025-04-23 13:07
Core Points - Haidian District is launching a series of themed activities from April 23 to May 5, 2025, under the theme "Mountain Water Haidian, Smart and Fun Together" [1][2] - The activities will include five major thematic sections and 17 unique events, featuring 51 commercial performances and 88 grassroots public cultural activities [1][2] - The initiative aims to create a comprehensive holiday experience that integrates technology, culture, youth, and consumer vitality [1][2] Thematic Activities - The activities will cover various locations including tech parks, business districts, scenic spots, and communities, creating an all-encompassing participation scene [2] - Specific events include the Spring Farming Festival from April 30 to May 2, showcasing traditional farming culture and modern agricultural technology [2] - The "China Space Day" themed activities from April 24 to 26 will feature immersive exhibitions and interactive experiences related to space exploration [2][3] Cultural and Educational Initiatives - The "Explore Zhongguancun" Technology Open Week will feature research activities focused on cutting-edge technologies such as AI and quantum information from May 1 to May 5 [3] - The "Book Fragrance Haidian, Enjoy Youth" reading season will kick off on April 26, promoting various reading activities across libraries, bookstores, and educational institutions [3] Consumer Promotion Activities - A series of consumer promotion activities will be organized to enhance the shopping experience during the "May Day" holiday, including live-streaming events and food promotions [4][5] - Local businesses will implement "online flash sales + offline experiences" to attract consumers, with a focus on fresh food delivery [4][5] Tourism Branding - The Haidian Cultural Tourism Group is launching the "Yuanqi San Shan" tourism brand, integrating historical and cultural resources with educational and scenic spots [6][7] - The brand will feature four main activity sections: "AI Shanghai Dian," "Knowledge and Action Haidian," "Cultural Pulse Haidian," and "Fire of the Past Haidian," each focusing on different aspects of technology, education, and history [6][7][8]