谈及河南微短剧创作的特点，河南省社会科学院文学研究所(黄河文化研究所)研究员宋朝丽介绍，结合 河南文化特色与网络传播特点，河南微短剧创作者制作出一批具有地域特色、深受网民喜爱的微短剧作 品。 谈及郑州如何打造"微短剧创作之都"？张洪艳建议，郑州打造"微短剧创作之都"需从顶层设计、产业链 条、文旅品牌、人才培育、产业"出海"等多方面进行系统规划。建设全链条产业基地，吸引头部企业入 驻，强化技术赋能，完善微短剧IP开发，确保优质IP能够得到有效开发和利用。打造微短剧城市文旅品 牌，推出精品微短剧，打击知识产权侵权行为，维护微短剧制作主体合法权益。 打造"微短剧创作之都"，郑州如何破圈"突围"？ 中新网郑州1月13日电 (记者 韩章云)近年来，河南省会郑州凭借微短剧产量高、相关企业多的优势，成 为全国微短剧创作的"重镇"。郑州官方也提出打造"微短剧创作之都"。那么，郑州将如何破圈"突围"？ 1月13日，由河南省社会科学院主办的"《河南文化发展报告(2026)》出版宣介暨推动文旅产业高质量发 展研讨会"在郑州举行。其间，郑州市微短剧产业发展备受关注。 1月13日，"《河南文化发展报告(2026)》出版宣介暨推动文旅产 ...

在郑州航空港区，富士康的工人们夜以继日，生产着各种款型的手机。 与此同时，在郑州市区的某个拍摄基地，导演、演员、剪辑师也在争分夺秒，批量生产着填充手机的"精神快消品"。 这座曾被贴上"农业省会"标签的城市，正以"竖店"之名，冲击中国短剧之都。 剑指百亿 "拍卖场这里我们拍完了，你们可以过来拍了。"话音刚落，另一剧组迅速赶来架设机位。这种抢场地的情景，在郑州的拍摄基地随处可见。 没办法，郑州的短剧行业实在太火。从业人员近4万，集聚企业800多家。大家平常刷到的短剧，10个中有近4个是郑州制造。 这边"办公室"里的霸总谈笑间投资几十亿，隔壁"豪宅"里的赘婿突然亮明身份，"地铁站"又在上演含泪的告别……各种款型，任君挑选。 来源：大河财立方 2024年，郑州微短剧市场规模超23亿元，承制并通过审查备案的微短剧达到3194部，占全国产量近四成，比大名鼎鼎的横店还多。 由于微短剧多为适应手机的竖屏模式，郑州也因此被媒体和行业称为"竖店"。 进入2025年，郑州的微短剧产业继续狂飙，日均开机超过了100部。仅仅是今年前三季度，郑州审查上线的微短剧就达到3860部，其中315部登上全国短剧 热力榜，已经超过去年全年。 在D ...

Core Insights - Zhengzhou has emerged as a new hub for micro-short dramas, surpassing Hengdian, with a significant increase in production and industry growth [1][7][12] Group 1: Market Growth - Zhengzhou's micro-short drama production volume is second in the nation, with over 3,000 productions in 2024, and the market size reached 3.85 billion yuan in the first eight months of 2025 [8][11] - The number of micro-short drama companies in Zhengzhou is projected to grow to 820 by 2024, a 29.3% increase from 2023 [8] - The workforce in the micro-short drama sector has expanded to nearly 40,000, reflecting a fivefold increase since 2023 [8][11] Group 2: Industry Infrastructure - Zhengzhou has established 15 filming bases, with an average of 80 crews operating daily, showcasing the city's capacity for high-volume production [3][12] - The local government has released over 100 filming locations, providing a comprehensive resource list for production teams [4][7] - The city benefits from a complete micro-short drama industry chain, from script development to production and distribution, enhancing its competitive edge [16][12] Group 3: Cost Advantages - Production costs in Zhengzhou are 30% to 40% lower than in first-tier cities, with micro-short dramas costing between 300,000 to 800,000 yuan for 100 episodes [14][12] - The city’s transportation network facilitates easy access to resources, making it an attractive location for filming [12][14] Group 4: Future Opportunities - The micro-short drama market in China is expected to reach 50.44 billion yuan in 2024, surpassing box office revenues for films [17][20] - Zhengzhou aims to achieve a market size of 10 billion yuan by 2027, supported by government initiatives [21][20] - The industry is creating job opportunities, with over 647,000 positions generated in the first half of the year, attracting a younger workforce [27][28] Group 5: Economic Impact - The rise of micro-short dramas is boosting local tourism and commercial activities, with increased hotel occupancy and dining expenditures [30][32] - Traditional industries, such as advertising, are transitioning into the micro-short drama sector, enhancing their business models [26][12]

Core Insights - The micro-short drama market is projected to reach 100 billion yuan by 2027, with cities like Xi'an and Zhengzhou positioning themselves as key players in this growth [1] Group 1: Xi'an's Position in the Market - Xi'an aims to become the "micro-short drama capital," having established itself early in the industry with significant production capabilities [2] - The city is home to over 600 short drama companies, producing 60 out of 100 micro-short dramas nationwide, and has a strong infrastructure for filming [2][4] - Local initiatives include partnerships with universities to cultivate talent and the establishment of a 50 million yuan fund to support micro-short drama development [4][3] Group 2: Zhengzhou's Rapid Growth - Zhengzhou ranks second in annual micro-short drama production, with over 800 production companies and a workforce exceeding 30,000 [7][8] - The city has seen a 29.3% increase in production companies and a fivefold increase in workforce compared to 2023, with a market size growth of 27.4% to 2.3 billion yuan [9][10] - Zhengzhou's government has launched a plan to develop the city into a "micro-short drama creative capital," aiming for a market size of 10 billion yuan by 2027 [10][11] Group 3: Competitive Landscape - Both Xi'an and Zhengzhou face challenges in maintaining their competitive edge, including the need to transition from quantity to quality in production [5][12] - The competition is characterized by a multidimensional struggle for resources, production models, and urban capabilities, with both cities aspiring to be industry leaders [12][13] - Other cities like Beijing and Shanghai are also significant players, controlling key platforms and capital, while regions like Sichuan and Chongqing lead in cultural micro-short dramas [12][13]

Core Viewpoint - Zhengzhou aims to become a "Micro Short Drama Creation Capital" with a target market size of 10 billion yuan by 2027, as outlined in the implementation plan released by the Zhengzhou Municipal Government [2][5]. Group 1: Market Overview - Zhengzhou ranks second in the country for annual micro short drama production, with over 30,000 industry professionals [3]. - By the end of 2024, the number of micro short drama production companies in Zhengzhou is expected to exceed 820, marking a year-on-year growth of 29.3%, with the market size reaching 2.3 billion yuan, a 27.4% increase [3]. - The micro short drama market in China is projected to reach 50.5 billion yuan in 2024, surpassing film box office revenues for the first time, and is expected to grow to 63.43 billion yuan in 2025 [8]. Group 2: Government Initiatives - The Zhengzhou government has introduced supportive policies for the micro short drama industry, focusing on script creation, filming, awards for quality productions, and talent development [4]. - The implementation plan aims to establish 1-2 influential micro short drama industrial chain bases and cultivate over 10 competitive production and distribution companies by 2027 [5][11]. Group 3: Industry Challenges and Opportunities - Despite the growth, Zhengzhou faces challenges in originality and post-production quality, competing with regions like Hangzhou and Xi'an that have established significant funding and cultural integration for micro short dramas [10]. - The city benefits from a strong foundation in advertising and video production, with lower costs compared to first-tier cities, enhancing its attractiveness for micro short drama production [10].